LGBT Online Media, Marketing and Advertising
By Matt Skallerud | Focusing on the business side of LGBT marketing, media and technology worldwide.
As the second part of the LGBT TwitterSphere series of articles, this blog post focuses on the HOW of Twitter… how do you do it and how do you make it work for you? This is key, as a large number of individuals and businesses are posting from Facebook to Twitter automatically, which just doesn’t cut it. Others are focused solely on driving traffic to their websites, and if they are an LGBT media company, their website might be the only place an advertiser is able to be promoted, not on Twitter …
While the magazines are said to barely break even, their gay and lesbian-themed Web sites are money makers, bringing a profit of about $3 million for the combined print and digital operation on revenue of about $15 million. The titles since 2009 have been owned by Los Angeles-based Here, which operates it through Regent Entertainment Media.
Pink Triangle Press has acquired GuySpy, an online social network for gay men, in a deal announced today. Terms of the acquisition were not disclosed.
Venture Out 2107 is starting their day with a discussion about self-identity and representation in the media and technology sector. Building a personal brand is key in both the technology sector and within the LGBTQ2+ community. They will discuss: how do they intersect? What makes our intersectional identities unique?
As LGBT+ history month concludes, Dentsu Aegis Network’s diversity and inclusion manager looks at how far we have yet to go with LGBT+ inclusive advertising.
Advance your knowledge and expand your peer group by learning from LGBTQ+ Thought Leaders, sharing experiences and ideas in the areas of business, the arts, social impact / policy, well-being and technology.
IBM was attractive to me as an employer primarily due to the company’s global reputation for driving diversity and inclusion and its longstanding commitment to the LGBT community. The company has consistently taken the lead on inclusive policies – long before it was required by law. In 1953, IBM issued the first Equal Opportunity Policy letter, more than ten years before the United States’ Civil Rights Act of 1964. The company then incorporated Sexual Orientation and Gender Identity or …
The convening of journalists this year is sponsored by the National Lesbian and Gay Journalists Association (NLGJA) and funded by the Evelyn and Walter Haas Jr. Fund, a private family foundation based out of San Francisco that “promotes equal rights and opportunities with an emphasis on immigrants and gays and lesbians,” according to the foundation’s mission statement.<p>“#LGBTMedia2017 is focused on giving LGBT journalists deeper insights into current topics and skills-building,” said Matt …
Fast forward to today, and with everything that’s taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it’s easy to see that doubting the direction and growth of the Internet was misguided at best.
The Los Angeles Blade will cover Los Angeles and California news, politics, opinion, arts and entertainment and will feature national and international coverage from the Washington Blade’s award-winning reporting team. Troy Masters, a veteran of LGBT media, was named publisher and editor of the new venture. Veteran Los Angeles journalist Karen Ocamb was named senior contributing writer.
A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
The LGBT Corporate Canadian Index Company is pleased to announce the launch of the first-of-its kind LGBT index for Canada. The LGBT Corporate Canadian Index (the “LGBT CCI”) is a benchmark for understanding and measuring LGBT Diversity and Inclusion (“LGBT D&I”) within corporate Canada.
Pacific Gas and Electric Company (PG&E) today announced that it spent a record $2.85 billion with diverse suppliers in 2016, accounting for 44 percent of its total procurement. For the fifth straight year, diverse suppliers accounted for $2 billion-plus of the company’s spend and more than 40 percent of PG&E’s total spend for the fourth consecutive year.
On Tuesday, March 21st the Manhattan Chamber of Commerce and its LGBT Committee will be hosting “LGBT Financial Planning in the Trump Era” at Microsoft, 11 Times Square. The event will focus on discu
The Boston Business Women Conference will be filled with breakout sessions, inspiring celebrity speakers, learning and networking with other Boston women.
As LGBT Week NYC continues to take shape in the weeks ahead, we’ll be featuring key events coming to you in New York City May 15-19, 2017, a dynamic and exciting series of symposia, conferenc…<p>LGBT Influencers like Davey Wavey, Trouve Ivo, Nick Suell, Matt Martin, Josh Rimer, Arielle Scarcella & Ravo Roth are taking over the LGBT New Media Symposium premiering at LGBT Week on May 18th. #LGBTBiz #LGBTInfluencers #LGBTNewMedia
Despite promising to fight for the LGBT community, the Trump administration continues to disrupt LGBTQI progress and equality…fortunately the Human Rights Campaign (HRC) have something to say about it.
Walberg succeeds Ken Popert to become second ED in the company’s history
On March 23, 2017, The Economist Events will host its second-annual Pride and Prejudice Summit, a 24-hour event spanning three cities, Hong Kong, London and New York, that will catalyse a fresh global discussion on lesbian, gay, bisexual and transgender (LGBT) diversity and inclusion, particularly by focusing on the economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it.
Interview with Publisher Peter Frycki, by Joe Siegel<br>Location: Trenton, N.J.<br>Geographic coverage area: New Jersey and contiguous areas of neighboring New York and Pennsylvania
The event at SO Sofitel welcomed a large group of LGBT employees and managers to discuss best practices for LGBT inclusion in the country’s businesses.
Mundane product-driven ads are no longer the standard approach.
Money is power, both personally and politically, and the National Gay and Lesbian Chamber of Commerce attempts to quantify how much revenue LGBT-owned businesses create, and how they impact communities across the country by releasing a report called “America’s LGBT Economy.” In Atlanta, there are 44 enterprises that are at least 51 percent LGBT-owned and …
It’s not often that a football team gets to play their first game in a new stadium as reigning world champions. But with their appearance in the Super Bowl this Sunday, the Atlanta Falcons could be exactly that when they christen Mercedes-Benz Stadium next season. This stroke of luck wasn’t part of Mercedes-Benz USA’s original plan to win over Atlanta residents, but for VP of Marketing Drew Slaven, it doesn’t hurt the brand’s chances in a town where the automaker is planting some serious roots.
Bogota is ready to welcome more than 20 exhibitors and more than 30 speakers and presenters on May 26 and 27, with appointments and presentations about various issues and trends related to the central theme of this year’s conference: “Inclusive Innovation: we create. we innovate. we revolutionize.”
It’s nice to be recognized as a demographic, but is this the kind of visibility we need?
Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities
Virtually all diversity suppliers meet or exceed expectations, and top corporate performers in supplier diversity experience no loss in efficiency, according to new research from The Hackett Group, Inc. In addition, they see improved quality and often extract other benefits, including increased market share and access to new revenue opportunities. The research challenges the attitude of many business leaders, who worry that dedicating resources to supplier diversity will divert attention from …
Every year, the number and variety of LGBT conferences with a business-to-business focus on marketing, advertising, technology & new media continue to expand and grow worldwide. Some of the to…
LGBT Week 2017, May 15-19, 2017 in New York, NY, is taking shape and is set to be our best week’s event thus far! With an incredible team of partners, including Rivendell Media and Argentina…