LGBT Online Media, Marketing and Advertising

By Matt Skallerud | Focusing on the business side of LGBT marketing, media and technology worldwide.

LGBT Marketing Conference | Gay & Lesbian Advertising Conference

CMI’s 11th Annual LGBT Marketing & Advertising Symposium, Thursday, May 17, 2018, 8:30am - 6:30pm @ Google NYC

How Do You Select LGBT Media For Your Marketing Mix in 2018?

Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity… is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers? Or are they actively promoting their advertisers directly from their social media activity? The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you. Not …

Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising

New study from the world’s leading gay social network finds that LGBTQ themed ads garner more brand trust, brand recall and purchase intent.

Meet the Filipino editor behind Condé Nast’s new LGBT-focused publication

Meredith Talusan is responsible for them., the first LGBT-focused title for Condé Nast, the media company which publishes Vogue, Vanity Fair, Pitchfork, and The New Yorker.

Sexual Wellness Market in the US 2017-2021: Growing LGBT Population in Country

One of the major drivers for this market is the growing LGBT population in country. A distinct population group in which individuals identify themselves in terms of their sexual orientation, specifically as lesbian, gay, bisexual, or transgender, is collectively referred as the LGBT population. In the US, this segment is a key part of the entire population, and they are of more significance for the sexual wellness market as they are the primary end-users of the several types of products sold in …

If States Got LGBT-Friendlier, They Could Earn Billions

Studies show that states lose millions when they discriminate against LGBT people. They are also losing out on potentially billions of dollars by failing to pass pro-LGBT laws.

Not just for hookups anymore: Grindr is now a media company, too

Zach Stafford and Trish Bendix explain why Grindr is publishing a queer lifestyle magazine called Into, on the latest Recode Decode.

Why are advertisers still failing to represent lesbians?

Research shows lesbians are one of the least well-represented communities in advertising, putting brands at risk of alienating this group of consumers.

Gay publisher buys Bay Area Reporter

The Bay Area Reporter has been sold to a gay man who has helmed the legacy LGBTQ publication in various capacities for more than 20 years. Michael Yamashita, who has been the publisher of the B.A.R. since 2013 and was the paper’s longtime general manager, has purchased the paper after acquiring shares from two former investors. The deal was announced Monday, December 18, in an all-hands staff meeting.

Hornet Expands Sales and Marketing Team with Addition of Executives from Conde Nast, Viacom and Pride Media

Former Here Media executive Josh Rosenzweig, Conde Nast advertising director Jillian Rendace and Viacom executive Sam Sim Morgan to bolster Hornet’s marketing, sales and partnership efforts

Conde Nast launches digital platform for LGBTQ community

Condé Nast will become the first media giant to launch a brand specifically at the LBGTQ community. The publisher on Wednesday said that it was launching a digital platform on Oct. 26, to be called Them, aimed mostly at the Generation Z portion of the LBGTQ market.

To Understand “Gay Community,” Researchers Need to Add Nuance to the Numbers

“Gay community” is a phrase one hears tossed about all the time, from politicians and health officials to activists and everyday gays themselves. But what does it really mean?

Community Marketing & Insights - 18th Conference on LGBT Tourism & Hospitality - November 1-3, 2017 • San Francisco

The preliminary agenda has been posted on the conference website. Lots of fantastic and fascinating new content for 2017!

Some Breakout Tweets from #ILoveGay Network - September 2017

We’ve had some excellent “breakout” Tweets over the past few months… following the strategy and guidelines described in the links below

The Advocate, Out, Pride, Plus, LGBT.com Under New Ownership

The Largest LGBT Media Company Changes Control in a Management Buy-Out Led by Media Investor and High Times CEO Adam Levin.

Pink Banana Media eNewsletter - September 2017

We look forward to seeing all of our #LGBTBiz and #Drag friends this weekend in #GayNYC!

NLGJA Announces 2017 Inductees to LGBTQ Journalists Hall of Fame

Today NLGJA – The Association of LGBTQ Journalists is pleased to announce that two new inductees will be enrolled in the LGBTQ Journalists Hall of Fame on September 9 at the association’s annual National Convention. This year’s honorees will be Jinx Beers and Dan Savage.

Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media

Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Today, he empowers his clients to reach the LGBTQ market using the most advanced techniques …

Acne taps couple Kordale and Kaleb as the first black LGBT family to rep a high-fashion brand

Kordale Lewis and Kaleb Anthony went viral in 2014 after posting a photo of them taming their daughters’ hair.

'Billion Dollar Roundtable' Now Includes LGBT, Disability, And Veteran-Owned Businesses In Corporate Supply Chains

The National Gay & Lesbian Chamber of Commerce (NGLCC), the business voice of the LGBT community, and the USBLN (US Business Leadership Network), the disability inclusion business resource, are pleased to share that The Billion Dollar Roundtable voted to expand their criteria of diverse businesses counted toward a corporation’s billion dollar supply chain spend on diverse-owned businesses to include: certified LGBT Business Enterprises (LGBTBEs), Disability-Owned Business Enterprises (DOBEs®), …

Diageo North America Ranks 19th On 2017 Diversity MBA's "50 Out Front Companies For Diversity Leadership

Diageo North America has been named to Diversity MBA’s prestigious “50 Out Front for Diversity Leadership” list of the best places in the country for women and diverse managers to work. This is the sixth consecutive year that Diageo has been awarded this distinction by Diversity MBA, a national leadership organization.

Introducing the #ILoveGay Twitter 360° Network Package

Events we’ll have a team present at, capturing photo, video and blog content and posting via social media, include the upcoming LGBT Expo in NYC (coupled with the RuPaul DragCon New York) and World Travel Mart in London… In addition, if your organization is producing an event, such as a theatrical release, a Broadway production or perhaps a new product launch, this #ILoveGay Twitter 360° Network Package is for you.

McCain takes ‘bold’ step to deal with misrepresentation of modern families in advertising

The frozen food brand wants to be famous for shining a light on diversity as it sets a new direction for the brand focused on modern families.

Gay.com Has New Home with the Center

Ownership of the popular internet domain Gay.com has been transferred to the Los Angeles LGBT Center. The domain, estimated to be worth millions of dollars, was most recently an online hub for LGBT people looking for a community. It will now direct people to the Los Angeles LGBT Center’s newly launched blog, Vanguard.

LGBT group is preparing to sue the Trump administration over transgender ban

Lambda Legal on Saturday announced their plans to sue the Trump administration over its recent ban on transgenders serving in the military.

11th annual Community Survey Report released

Community Marketing & Insights (CMI) has released its 11th annual LGBT Community Survey Report and the findings reveal growing anxiety about the political climate in the United States. Over 41,000 respondents from LGBT communities in 131 countries participated in the survey. In addition, over 180 LGBT media, events and organizations worldwide partnered with CMI in this year’s study. The survey was sponsored by Wells Fargo.

Brands face crackdown on gender stereotypes in advertising in UK

The ASA to introduce new rules as it admits “tougher” guidelines are needed to protect children from “restrictive” gender norms.

Pink Banana Media eNewsletter - July 2017

LGBT Influencer Programs We Did During #Pride2017 - Take a look at some of the programs we managed with clients last month, incorporating LGBT influencer content with targeted Facebook & Twitter advertising.

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