LGBT Online Media, Marketing and Advertising
By Matt Skallerud | Focusing on the business side of LGBT marketing, media and technology worldwide.
Walberg succeeds Ken Popert to become second ED in the company’s history
On March 23, 2017, The Economist Events will host its second-annual Pride and Prejudice Summit, a 24-hour event spanning three cities, Hong Kong, London and New York, that will catalyse a fresh global discussion on lesbian, gay, bisexual and transgender (LGBT) diversity and inclusion, particularly by focusing on the economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it.
Interview with Publisher Peter Frycki, by Joe Siegel<br>Location: Trenton, N.J.<br>Geographic coverage area: New Jersey and contiguous areas of neighboring New York and Pennsylvania
The event at SO Sofitel welcomed a large group of LGBT employees and managers to discuss best practices for LGBT inclusion in the country’s businesses.
Mundane product-driven ads are no longer the standard approach.
Money is power, both personally and politically, and the National Gay and Lesbian Chamber of Commerce attempts to quantify how much revenue LGBT-owned businesses create, and how they impact communities across the country by releasing a report called “America’s LGBT Economy.” In Atlanta, there are 44 enterprises that are at least 51 percent LGBT-owned and …
It’s not often that a football team gets to play their first game in a new stadium as reigning world champions. But with their appearance in the Super Bowl this Sunday, the Atlanta Falcons could be exactly that when they christen Mercedes-Benz Stadium next season. This stroke of luck wasn’t part of Mercedes-Benz USA’s original plan to win over Atlanta residents, but for VP of Marketing Drew Slaven, it doesn’t hurt the brand’s chances in a town where the automaker is planting some serious roots.
Bogota is ready to welcome more than 20 exhibitors and more than 30 speakers and presenters on May 26 and 27, with appointments and presentations about various issues and trends related to the central theme of this year’s conference: “Inclusive Innovation: we create. we innovate. we revolutionize.”
It’s nice to be recognized as a demographic, but is this the kind of visibility we need?
Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities
Virtually all diversity suppliers meet or exceed expectations, and top corporate performers in supplier diversity experience no loss in efficiency, according to new research from The Hackett Group, Inc. In addition, they see improved quality and often extract other benefits, including increased market share and access to new revenue opportunities. The research challenges the attitude of many business leaders, who worry that dedicating resources to supplier diversity will divert attention from …
Every year, the number and variety of LGBT conferences with a business-to-business focus on marketing, advertising, technology & new media continue to expand and grow worldwide. Some of the to…
LGBT Week 2017, May 15-19, 2017 in New York, NY, is taking shape and is set to be our best week’s event thus far! With an incredible team of partners, including Rivendell Media and Argentina…
The Bank of Australia and New Zealand has revealed a heartwarming new advert encouraging gay couples to hold hands.
Little Black Book, Fusion’s ‘As American As’ Campaign Gets Some American-Style Censorship. As a response to overbearing censorship, SS+K is releasing the images America wasn’t ready for
Contrary to most foreigners would believe, China is shifting to a much milder tone towards the country’s thriving LGBT community, especially when it comes to the online world. This is evident enoug…
Some Trump supporters are calling for boycotts of major American companies including Coca-Cola and Budweiser following Super Bowl ads that were seen as political rebukes to the president.
The Royal Academy of Engineering (Academy), InterEngineering and Mott MacDonald are launching today a new series of online videos profiling lesbian, gay, bisexual and transgender (LGBT) engineers a…
The Greater Seattle Business Association will host the Western Business Alliance’s first-ever LGBT economic summit on Thursday, March 16 to address economic factors and policy agendas that affect LGBT and allied businesses and communities in the western U.S. and Canada.<p>The full-day summit, <b>Working Together for Shared Prosperity</b>, will explore topics such as: leveraging the power of LGBT businesses; tourism on the West Coast; maintaining Left Coast politics in the post-election era; working …
Walgreens wants to “grow old together” with HIV-positive customers, it says in a new marketing campaign. In print magazines for gay and HIV-positive readers, ads feature seven varied HIV-positive, real Walgreens customers like Greg
Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign.<p>The …Instagram
The number of businesses identifying themselves as “LGBT-certified” has tripled in the past five years as large companies, including Northrup Grumman Corp. and Major League Baseball, seek more diversity among suppliers.
As Texas’ proposed bathroom bill continues to draw negative national attention, the Dallas LGBT business community is taking a key leadershi
The new report explores the types and sizes of LGBT-owned businesses currently certified by the NGLCC, the number of jobs they create, their geography, and the personal narratives of successful LGBT business owners who reflect the very best about America’s innovative and entrepreneurial spirit.
They are excited to announce their featured keynote speaker: Lea DeLaria! In addition, Matt Skallerud of Pink Banana Media will be speaking there as well.
The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota
We had an opportunity to sit down with Shannon Morrison of IM Creative, an LGBT-owned company that is part of the event and meeting planning world.
Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.<p>Takahiko Morinaga started the Japan LGBT Research Institute (part of Hakuhodo DY Holdings) last year while working as a planner. In this interview, he gives his view on the state of LGBT marketing in Japan, where brands are only just beginning to develop strategies specific to this consumer segment.
The Economist’s Pride and Prejudice, Business As A Catalyst For Change, is coming back in 2017 in three cities simultaneously… Hong Kong, London and New York.
Every year, the number of hotels, destinations, tour operators and other folks in the travel & hospitality field who attend LGBT tourism conferences around the world continues to grow