LGBT Online Media, Marketing and Advertising

By Matt Skallerud | Focusing on the business side of LGBT marketing, media and technology worldwide.

National LGBT Media Association Announces 2018 Ad POP Awards

The Ad POPs (Pride in Online and Print) reward the best representations of LGBT advertising in online and print campaigns, as placed in regional LGBT newspapers in its member cities. LGBT marketing is most successful when it is local. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.

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Out of the closet, into the C-suite

More visible than ever, the LGBTQ community still faces headwinds in adland

Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride

Fuller’s, Yo! Sushi, Harry’s, Topshop, Skittles and more: here’s what’s happening for Pride.

T-Mobile goes all out for Pride

As Pride Month comes to an end, the slew of marches, celebrations, and events that commemorate the progress made by the LGBT community in pursuit of equality, as well as challenges of the past and those to come, slowly leave the calendar. Many brands and corporations have progressively played a more prominent role in the organization and sponsoring of such events as the years have gone by. This has not been without controversy, as many in the LGBT community worry if the role of corporate …

VIDEO: Why YOU Should Attend The #NGLCC18 Conference

On the fence about whether NGLCC’s International Business & Leadership Conference is the right fit for you and your business? See the magic of our annual Conference and hear from some of last year’s attendees who took their conference experiences to the next level.

Why You Shouldn't Miss The NGLCC Conference In Philly August 14

LGBTQ business owners don’t need to go it alone. Read all about the support we can get from the National Gay & Lesbian Chamber of Commerce and its annual conference in Philadelphia in August 2018.

CMI’s 12th Annual LGBTQ Community Survey Report is Now Released

40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to gain wide representation from across the community. This survey was fielded in English, Spanish, French and Hungarian languages.

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Join us as we chat about what companies are doing nowadays with their #PrideMonth #Pride2018 outreach.<p>0 notes

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The LGBT Meeting Professionals Assocation (MPA) team has been busy lately… they’ve just wrapped up a successful advisory board gathering and …

Verizon Rolls Out The Rainbow Carpet With Pride Video, Connected 'Parade'

Verizon wireless this month is helping LGBTQ individuals participate in what it calls the first “connected pride parade,” creating a series of visual …

Being liberal agency folk doesn’t automatically make us LGBT+ allies

Us ad agency folk like to think of ourselves as a hotbed of liberal thinking; an industry that opens the world’s eyes to inequality and …

LGBTQ equality in corporate America: Where are all the queer CEOs?

The age of marriage equality has pressured companies to become more inclusive, but leadership is still often dominated by straight white men.

Pride and Prejudice 2018: Pushing forward the global agenda for LGBT rights through advocacy

The Economist Events hosted its third-annual Pride and Prejudice event to explore how united efforts among leaders in business, politics and society can improve the legal rights and societal treatment of LGBT people worldwide.

David Jefferys, President, Altus Agency and Executive Director, LGBT Meeting Planners Association

“Get Your History Straight and You’re Night Life Gay” was a ground breaking national tourism campaign. Executive Director Matt Cabrey of Select Greater Philadelphia, a council of the Chamber of Commerce for Greater Philadelphia had the opportunity to sit down with David Jefferys, the man who created this Philadelphia’s historical campaign. David gave us a candid look into his career path, his love for the Greater Philadelphia neighborhoods, and the evolution of the LGBT culture here in our …

LGBT leadership course: how to be out in front in business

Dedicated leadership courses are helping LGBT executives overcome obstacles and advance in their careers

Out for Undergrad (O4U) and Ogilvy Partner on 2018 Marketing Conference

Out for Undergrad (O4U), creator of the nation’s most prestigious LGBTQ undergraduate leadership training conferences has named Ogilvy, one of the world’s largest marketing communications companies and a three-time recipient of a perfect score on the Human Rights Campaign Corporate Equality Index (CEI), as the 2018 O4U Marketing Conference Host Sponsor.

Pride and Prejudice Summit 2018: Translating good intentions into meaningful global action for LGBT

The Economist Events will host its third-annual 24-hour event spanning three cities globally to continue driving impactful discussions about how to push the global LGBT agenda forward as political shifts in the rich world threaten progress.

James Felton Keith: How LGBTQ Entrepreneurs Can Get Involved In Politics

I spoke with James Felton Keith at StartOut’s Congressional LGBTQ Entrepreneur Summit about why he decided to run for office, how to start getting politically active as an entrepreneur and how important it is for LGBTQ professionals to be vocal.

PRESS PASS Q: PRESSING QUESTIONS: Focus magazine of Tennessee

Interview with Publisher Ray Rico - Focus Mid-South, based in Memphis and Focus Middle Tennessee, based in Nashville

The Work Flow We Use When Reaching the LGBTQ Community Online

In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships. If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online… Over the past few years, we have reversed this trend. …

Why the “Pink Economy” is the Future of Tech Industry Growth

There’s a paradox when it comes to LGBTQ people’s involvement with the inception and growth of the tech industry. There’s a paradox when it comes to LGBTQ people’s involvement with the inception and…

America’s 2018 ’Best-of-the-Best’ Corporations for Inclusion Named by NGLCC and Partners in the National Business Inclusion Consortium

The National LGBT Chamber of Commerce (NGLCC), the business voice of the LGBT community, in collaboration with its partners in the National Business Inclusion Consortium (NBIC), has named the third annual Best-of-the-Best list of corporations in America committed to diversity and inclusion across all communities.

Why Having A Website Isn’t Enough Anymore

Forget the Past… Live in the Now - Many question why they need Pink Banana Media. When you hire us, you let your dollars do more for your goals. Instead of littering light poles with your company’s flyers or placing ads that air randomly, your personal or company brand will be shared with people in your target market within the LGBT community. Avoid guessing or crossing your fingers that potential customers will stumble onto your business’ name; Pink Banana Media offers targeted social media, …

Brand|Pride - Events-Swag-Social

Award winning, LGBT-owned and certified businesses ZippyDogs, IM Creative and Pink Banana Media have united to offer you a comprehensive suite of Pride-related services that ensures your planning, delivery and execution of Pride is one you can be proud of. If you are investing time on Pride activities, make sure you act intentionally with your marketing dollars and engage the LGBT professionals at Brand|Pride.

The Authentiic Leader - The Leader We Need

The world is craving a new type of leader — people with real, relatable stories and the courage to live and lead with a clear sense of purpose. Authenticity and honest relationships are valued as a foundation for personal and professional fulfillment. Are you this type of leader?

CGLCC Thought Leadership Series - The Economics of Tourism

With the world’s largest LGBT tourism conference, IGLTA, being held in Toronto May 9-12, CGLCC is dedicating a Thought Leadership Series session specifically to tourism, and to take an in-depth look at the influence that the sector truly has on the Canadian economy.

Missed Chances: Brands Making Big LGBTQ Mistakes

Samsung got so much warm-and-fuzzy buzz with ads showing how Gus Kenworthy, the proudly gay U.S. skier, kept in touch with his far-away boyfriend …