LGBT Online Media, Marketing and Advertising

By Matt Skallerud | Focusing on the business side of LGBT marketing, media and technology worldwide.

Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It

Putting realities over production values.

Why Committing to LGBT Equality and Embracing a Diverse Workplace Is So Good for Brands

It sends a powerful signal to an entire generation that the company cares about doing what’s right.

Ogilvy Celebrates ‘Real Moms’ for Dove Baby

The spot sees Ogilvy celebrating a diverse array of mothers for the Dove Baby brand, showing, “There’s no one right way to do it all.”

'Mummy' Is Transgender: A New Commercial Is The Talk Of India

It's an ad for Vicks, maker of cold and cough remedies, produced for the Indian market. It's had 9 million views on YouTube so far. And it's launched a discussion on social media about the rights of transgender people.<p>The 3 1/2-minute commercial, released online on March 31, doesn't mention any …


Leading out loud: Executive presence and communication for LGBT leaders

JD Schramm, a lecturer in organizational behavior at Stanford’s Graduate School of Business spoke at Bloomberg’s San Francisco Technology Hub about the importance of LGBT leaders to lead with their authentic self and transparency, which can result in successful outcomes.

Trends in LGBT Nightlife

Social interaction fuels the human spirit. The simple act of sharing your life openly offers profound and empowering effects that help us feel

Networking group for UK LGBT marcoms professionals set to launch

Called InterComms, is it aimed at people working in PR, public affairs, advertising, media agencies, content, events, direct marketing and other associated professions.

LGBT Week NYC May 15-19, 2017: Updated Programming Announcement

<b>LGBT Week NYC</b> is only one month away, and the programming is coming on strong for this year’s event! Produced in partnership with <b>Community Marketing & Insights</b>, and sponsored by <b>Rivendell Media</b> and <b>Argentina</b>, it looks like this will be the biggest year yet!

Men's-Only Dating App Grindr Announces Launch of LGBTQ Online Magazine Platform 'Into'

“People hook up on Grindr, but it’s about more than that.”

Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly

Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance.

The LGBT "TwitterSphere" - How Do You Do It? The Unique Language of Twitter

As the second part of the LGBT TwitterSphere series of articles, this blog post focuses on the HOW of Twitter… how do you do it and how do you make it work for you? This is key, as a large number of individuals and businesses are posting from Facebook to Twitter automatically, which just doesn’t cut it. Others are focused solely on driving traffic to their websites, and if they are an LGBT media company, their website might be the only place an advertiser is able to be promoted, not on Twitter …

Out, The Advocate rumored to be up for sale

While the magazines are said to barely break even, their gay and lesbian-themed Web sites are money makers, bringing a profit of about $3 million for the combined print and digital operation on revenue of about $15 million. The titles since 2009 have been owned by Los Angeles-based Here, which operates it through Regent Entertainment Media.

Pink Triangle Press acquires popular gay dating app GuySpy

Pink Triangle Press has acquired GuySpy, an online social network for gay men, in a deal announced today. Terms of the acquisition were not disclosed.

Morning Panel: Queer Identity in Media & Tech Community

Venture Out 2107 is starting their day with a discussion about self-identity and representation in the media and technology sector. Building a personal brand is key in both the technology sector and within the LGBTQ2+ community. They will discuss: how do they intersect? What makes our intersectional identities unique?

The state of LGBT+ representation in ads

As LGBT+ history month concludes, Dentsu Aegis Network’s diversity and inclusion manager looks at how far we have yet to go with LGBT+ inclusive advertising.

inQ: An Incubator for Queer Thought Leadership - Friday May 19 at LGBT Week NYC

Advance your knowledge and expand your peer group by learning from LGBTQ+ Thought Leaders, sharing experiences and ideas in the areas of business, the arts, social impact / policy, well-being and technology.

Pride and Prejudice Interview with Tony Tenicela of IBM

IBM was attractive to me as an employer primarily due to the company’s global reputation for driving diversity and inclusion and its longstanding commitment to the LGBT community. The company has consistently taken the lead on inclusive policies – long before it was required by law. In 1953, IBM issued the first Equal Opportunity Policy letter, more than ten years before the United States’ Civil Rights Act of 1964. The company then incorporated Sexual Orientation and Gender Identity or …

LGBT Media Conference to Take Place in Orlando

The convening of journalists this year is sponsored by the National Lesbian and Gay Journalists Association (NLGJA) and funded by the Evelyn and Walter Haas Jr. Fund, a private family foundation based out of San Francisco that “promotes equal rights and opportunities with an emphasis on immigrants and gays and lesbians,” according to the foundation’s mission statement.<p>“#LGBTMedia2017 is focused on giving LGBT journalists deeper insights into current topics and skills-building,” said Matt …

The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today!

Fast forward to today, and with everything that’s taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it’s easy to see that doubting the direction and growth of the Internet was misguided at best.

Washington Blade to launch newspaper in Los Angeles

The Los Angeles Blade will cover Los Angeles and California news, politics, opinion, arts and entertainment and will feature national and international coverage from the Washington Blade’s award-winning reporting team. Troy Masters, a veteran of LGBT media, was named publisher and editor of the new venture. Veteran Los Angeles journalist Karen Ocamb was named senior contributing writer.

Lloyds urges advertisers to challenge image banks on diversity

A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.

The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom

The LGBT Corporate Canadian Index Company is pleased to announce the launch of the first-of-its kind LGBT index for Canada. The LGBT Corporate Canadian Index (the “LGBT CCI”) is a benchmark for understanding and measuring LGBT Diversity and Inclusion (“LGBT D&I”) within corporate Canada.

PG&E Sets Record with $2.85 Billion in 2016 Diverse Supplier Spend

Pacific Gas and Electric Company (PG&E) today announced that it spent a record $2.85 billion with diverse suppliers in 2016, accounting for 44 percent of its total procurement. For the fifth straight year, diverse suppliers accounted for $2 billion-plus of the company’s spend and more than 40 percent of PG&E’s total spend for the fourth consecutive year.

MCC LGBT Network Presents: LGBT Financial Planning in the Trump Era

On Tuesday, March 21st the Manhattan Chamber of Commerce and its LGBT Committee will be hosting “LGBT Financial Planning in the Trump Era” at Microsoft, 11 Times Square. The event will focus on discu

Boston Business Women Conference

The Boston Business Women Conference will be filled with breakout sessions, inspiring celebrity speakers, learning and networking with other Boston women.

LGBT Week NYC 2017 Spotlight On NEW LGBT New Media Symposium – May 18, 2017

As LGBT Week NYC continues to take shape in the weeks ahead, we’ll be featuring key events coming to you in New York City May 15-19, 2017, a dynamic and exciting series of symposia, conferenc…<p>LGBT Influencers like Davey Wavey, Trouve Ivo, Nick Suell, Matt Martin, Josh Rimer, Arielle Scarcella & Ravo Roth are taking over the LGBT New Media Symposium premiering at LGBT Week on May 18th. #LGBTBiz #LGBTInfluencers #LGBTNewMedia

The Human Rights Campaign trolled Republicans at CPAC with an ad on Grindr

Despite promising to fight for the LGBT community, the Trump administration continues to disrupt LGBTQI progress and equality…fortunately the Human Rights Campaign (HRC) have something to say about it.

Pink Triangle Press names David Walberg as executive director

Walberg succeeds Ken Popert to become second ED in the company’s history

Pride and Prejudice Summit: Business as a Catalyst for Change in LGBT Rights

On March 23, 2017, The Economist Events will host its second-annual Pride and Prejudice Summit, a 24-hour event spanning three cities, Hong Kong, London and New York, that will catalyse a fresh global discussion on lesbian, gay, bisexual and transgender (LGBT) diversity and inclusion, particularly by focusing on the economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it.