LGBT Online Media, Marketing and Advertising

By Matt Skallerud | Focusing on the business side of LGBT marketing, media and technology worldwide.

Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly

Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance.

The LGBT "TwitterSphere" - How Do You Do It? The Unique Language of Twitter

As the second part of the LGBT TwitterSphere series of articles, this blog post focuses on the HOW of Twitter… how do you do it and how do you make it work for you? This is key, as a large number of individuals and businesses are posting from Facebook to Twitter automatically, which just doesn’t cut it. Others are focused solely on driving traffic to their websites, and if they are an LGBT media company, their website might be the only place an advertiser is able to be promoted, not on Twitter …

Out, The Advocate rumored to be up for sale

While the magazines are said to barely break even, their gay and lesbian-themed Web sites are money makers, bringing a profit of about $3 million for the combined print and digital operation on revenue of about $15 million. The titles since 2009 have been owned by Los Angeles-based Here, which operates it through Regent Entertainment Media.

Pink Triangle Press acquires popular gay dating app GuySpy

Pink Triangle Press has acquired GuySpy, an online social network for gay men, in a deal announced today. Terms of the acquisition were not disclosed.

Morning Panel: Queer Identity in Media & Tech Community

Venture Out 2107 is starting their day with a discussion about self-identity and representation in the media and technology sector. Building a personal brand is key in both the technology sector and within the LGBTQ2+ community. They will discuss: how do they intersect? What makes our intersectional identities unique?

The state of LGBT+ representation in ads

As LGBT+ history month concludes, Dentsu Aegis Network’s diversity and inclusion manager looks at how far we have yet to go with LGBT+ inclusive advertising.

inQ: An Incubator for Queer Thought Leadership - Friday May 19 at LGBT Week NYC

Advance your knowledge and expand your peer group by learning from LGBTQ+ Thought Leaders, sharing experiences and ideas in the areas of business, the arts, social impact / policy, well-being and technology.

Pride and Prejudice Interview with Tony Tenicela of IBM

IBM was attractive to me as an employer primarily due to the company’s global reputation for driving diversity and inclusion and its longstanding commitment to the LGBT community. The company has consistently taken the lead on inclusive policies – long before it was required by law. In 1953, IBM issued the first Equal Opportunity Policy letter, more than ten years before the United States’ Civil Rights Act of 1964. The company then incorporated Sexual Orientation and Gender Identity or …

LGBT Media Conference to Take Place in Orlando

The convening of journalists this year is sponsored by the National Lesbian and Gay Journalists Association (NLGJA) and funded by the Evelyn and Walter Haas Jr. Fund, a private family foundation based out of San Francisco that “promotes equal rights and opportunities with an emphasis on immigrants and gays and lesbians,” according to the foundation’s mission statement.<p>“#LGBTMedia2017 is focused on giving LGBT journalists deeper insights into current topics and skills-building,” said Matt …

The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today!

Fast forward to today, and with everything that’s taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it’s easy to see that doubting the direction and growth of the Internet was misguided at best.

Washington Blade to launch newspaper in Los Angeles

The Los Angeles Blade will cover Los Angeles and California news, politics, opinion, arts and entertainment and will feature national and international coverage from the Washington Blade’s award-winning reporting team. Troy Masters, a veteran of LGBT media, was named publisher and editor of the new venture. Veteran Los Angeles journalist Karen Ocamb was named senior contributing writer.

Lloyds urges advertisers to challenge image banks on diversity

A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.

The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom

The LGBT Corporate Canadian Index Company is pleased to announce the launch of the first-of-its kind LGBT index for Canada. The LGBT Corporate Canadian Index (the “LGBT CCI”) is a benchmark for understanding and measuring LGBT Diversity and Inclusion (“LGBT D&I”) within corporate Canada.

PG&E Sets Record with $2.85 Billion in 2016 Diverse Supplier Spend

Pacific Gas and Electric Company (PG&E) today announced that it spent a record $2.85 billion with diverse suppliers in 2016, accounting for 44 percent of its total procurement. For the fifth straight year, diverse suppliers accounted for $2 billion-plus of the company’s spend and more than 40 percent of PG&E’s total spend for the fourth consecutive year.

MCC LGBT Network Presents: LGBT Financial Planning in the Trump Era

On Tuesday, March 21st the Manhattan Chamber of Commerce and its LGBT Committee will be hosting “LGBT Financial Planning in the Trump Era” at Microsoft, 11 Times Square. The event will focus on discu

Boston Business Women Conference

The Boston Business Women Conference will be filled with breakout sessions, inspiring celebrity speakers, learning and networking with other Boston women.

LGBT Week NYC 2017 Spotlight On NEW LGBT New Media Symposium – May 18, 2017

As LGBT Week NYC continues to take shape in the weeks ahead, we’ll be featuring key events coming to you in New York City May 15-19, 2017, a dynamic and exciting series of symposia, conferenc…<p>LGBT Influencers like Davey Wavey, Trouve Ivo, Nick Suell, Matt Martin, Josh Rimer, Arielle Scarcella & Ravo Roth are taking over the LGBT New Media Symposium premiering at LGBT Week on May 18th. #LGBTBiz #LGBTInfluencers #LGBTNewMedia

The Human Rights Campaign trolled Republicans at CPAC with an ad on Grindr

Despite promising to fight for the LGBT community, the Trump administration continues to disrupt LGBTQI progress and equality…fortunately the Human Rights Campaign (HRC) have something to say about it.

Pink Triangle Press names David Walberg as executive director

Walberg succeeds Ken Popert to become second ED in the company’s history

Pride and Prejudice Summit: Business as a Catalyst for Change in LGBT Rights

On March 23, 2017, The Economist Events will host its second-annual Pride and Prejudice Summit, a 24-hour event spanning three cities, Hong Kong, London and New York, that will catalyse a fresh global discussion on lesbian, gay, bisexual and transgender (LGBT) diversity and inclusion, particularly by focusing on the economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it.

PRESSING QUESTIONS: Out In Jersey

Interview with Publisher Peter Frycki, by Joe Siegel<br>Location: Trenton, N.J.<br>Geographic coverage area: New Jersey and contiguous areas of neighboring New York and Pennsylvania

OUT BKK Business Network Launches in Bangkok

The event at SO Sofitel welcomed a large group of LGBT employees and managers to discuss best practices for LGBT inclusion in the country’s businesses.

Indian brands are discovering feminism and gay rights, not the least because they sell

Mundane product-driven ads are no longer the standard approach.

National gay chamber report: Georgia fifth in nation in LGBT-owned businesses

Money is power, both personally and politically, and the National Gay and Lesbian Chamber of Commerce attempts to quantify how much revenue LGBT-owned businesses create, and how they impact communities across the country by releasing a report called “America’s LGBT Economy.” In Atlanta, there are 44 enterprises that are at least 51 percent LGBT-owned and …

Multicult Classics Interviews Tinny Titanium

It’s not often that a football team gets to play their first game in a new stadium as reigning world champions. But with their appearance in the Super Bowl this Sunday, the Atlanta Falcons could be exactly that when they christen Mercedes-Benz Stadium next season. This stroke of luck wasn’t part of Mercedes-Benz USA’s original plan to win over Atlanta residents, but for VP of Marketing Drew Slaven, it doesn’t hurt the brand’s chances in a town where the automaker is planting some serious roots.

Inclusive Innovation Arrives in Colombia

Bogota is ready to welcome more than 20 exhibitors and more than 30 speakers and presenters on May 26 and 27, with appointments and presentations about various issues and trends related to the central theme of this year’s conference: “Inclusive Innovation: we create. we innovate. we revolutionize.”

How Advertisers Are Targeting The Trans Community

It’s nice to be recognized as a demographic, but is this the kind of visibility we need?

Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities

Virtually all diversity suppliers meet or exceed expectations, and top corporate performers in supplier diversity experience no loss in efficiency, according to new research from The Hackett Group, Inc. In addition, they see improved quality and often extract other benefits, including increased market share and access to new revenue opportunities. The research challenges the attitude of many business leaders, who worry that dedicating resources to supplier diversity will divert attention from …

Top LGBT Business, Marketing, Technology & New Media Conferences in 2017

Every year, the number and variety of LGBT conferences with a business-to-business focus on marketing, advertising, technology & new media continue to expand and grow worldwide. Some of the to…