LGBT Online Media, Marketing and Advertising

By Matt Skallerud | Focusing on the business side of LGBT marketing, media and technology worldwide.

Panel Moderation: A Fresh Take on LGBTQ Influencers as we enter 2019

We’ll be meeting a new set of faces in the world of LGBTQ influencers, and with them, a fresh set of voices. We’ll learn more about how these folks have navigated and grown up with the ever-changing digital landscape, and how they’ve adapted to mediums such as podcasts, as well as how they’ve learned to take photos, videos and the written word and bring them to life in a way that combines some traditional elements alongside some of the new.

Announcing LGBT Week NYC returning for World Pride NYC and the 50th Anniversary of Stonewall

With all of the excitement coming to <b>New York City in 2019</b> with <b>World Pride</b> and the <b>50th Anniversary of Stonewall</b>, we are pleased to announce that LGBT Week NYC will be held June 17-21, 2019. Stay tuned for our upcoming programming announcements. We look forward to continuing and expanding our partnerships with LGBTQ business organizations in NYC, including Rivendell Media, NGLCC, StartOut, Out Professionals, the Manhattan Chamber of Commerce, Spiire.org and more.

Online Marketing: Matt Skallerud from I Love Gay LGBT

Today we’re talking with Matt Skallerud, born and raised in LA. Matt is a gay entrepreneur, the CEO of #ILoveGay and he specializes in LGBT online marketing. Let’s meet him… Right now you own your own company PinkBananaMedia.com, dedicated in helping companies large and small reach the LGBT consumers online. How are things going with…

Grindr, in Partnership with Bucksense, Launches Self-Service Advertising Product

Grindrads.com & Bucksense launch a self-serve product that empowers advertisers of all sizes & budgets to engage the LGBTQ consumer segment.

Phillip Picardi, Head of Teen Vogue, Exits Condé Nast

Phillip Picardi, the chief content officer of Condé Nast’s Teen Vogue, who was a rising star at the magazine publisher, is leaving the company to become the editor in chief of Out magazine.

Ad POP Awards honor the best in national, local advertising

The awards recognize clients, creative and placements agencies, and winners are selected based on their image and messaging. NGMA member papers each select one top award winner in their regional markets, plus a national award is handed out. This year, that award goes to Target Corporation.

Some Pink Banana Media Excerpts from our Brand | Pride Interview

We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we’re a part of with Brand | Pride. The following are some excerpts from that interview that shine a spotlight on some of the unique things we’re doing here at Pink Banana Media and the #ILoveGay Network.

Pink Banana Media connects with LGBTQ consumers

Pink Banana Media helps companies look beyond marketing metrics and see the people behind the numbers to reach LGBTQ consumers.

New Land O'Lakes CEO first openly gay woman to head Fortune 500 company

Land O'Lakes named Beth Ford as the company’s first female CEO this week, making her the first openly gay woman CEO at a Fortune 500 company, CNN reported.

Why Gay Owned Businesses Are More Important Now Than Ever

Marketers have been targeting the LGBT community for decades, and for good reason. Corporations have consistently been making progress with workplace rights,

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National LGBT Media Association Announces 2018 Ad POP Awards

The Ad POPs (Pride in Online and Print) reward the best representations of LGBT advertising in online and print campaigns, as placed in regional LGBT newspapers in its member cities. LGBT marketing is most successful when it is local. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.

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Out of the closet, into the C-suite

More visible than ever, the LGBTQ community still faces headwinds in adland

Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride

Fuller’s, Yo! Sushi, Harry’s, Topshop, Skittles and more: here’s what’s happening for Pride.

T-Mobile goes all out for Pride

As Pride Month comes to an end, the slew of marches, celebrations, and events that commemorate the progress made by the LGBT community in pursuit of equality, as well as challenges of the past and those to come, slowly leave the calendar. Many brands and corporations have progressively played a more prominent role in the organization and sponsoring of such events as the years have gone by. This has not been without controversy, as many in the LGBT community worry if the role of corporate …

VIDEO: Why YOU Should Attend The #NGLCC18 Conference

On the fence about whether NGLCC’s International Business & Leadership Conference is the right fit for you and your business? See the magic of our annual Conference and hear from some of last year’s attendees who took their conference experiences to the next level.

Why You Shouldn't Miss The NGLCC Conference In Philly August 14

LGBTQ business owners don’t need to go it alone. Read all about the support we can get from the National Gay & Lesbian Chamber of Commerce and its annual conference in Philadelphia in August 2018.

CMI’s 12th Annual LGBTQ Community Survey Report is Now Released

40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to gain wide representation from across the community. This survey was fielded in English, Spanish, French and Hungarian languages.

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Join us as we chat about what companies are doing nowadays with their #PrideMonth #Pride2018 outreach.<p>0 notes

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The LGBT Meeting Professionals Assocation (MPA) team has been busy lately… they’ve just wrapped up a successful advisory board gathering and …

Verizon Rolls Out The Rainbow Carpet With Pride Video, Connected 'Parade'

Verizon wireless this month is helping LGBTQ individuals participate in what it calls the first “connected pride parade,” creating a series of visual …

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Being liberal agency folk doesn’t automatically make us LGBT+ allies

Us ad agency folk like to think of ourselves as a hotbed of liberal thinking; an industry that opens the world’s eyes to inequality and …

LGBTQ equality in corporate America: Where are all the queer CEOs?

The age of marriage equality has pressured companies to become more inclusive, but leadership is still often dominated by straight white men.

Pride and Prejudice 2018: Pushing forward the global agenda for LGBT rights through advocacy

The Economist Events hosted its third-annual Pride and Prejudice event to explore how united efforts among leaders in business, politics and society can improve the legal rights and societal treatment of LGBT people worldwide.

David Jefferys, President, Altus Agency and Executive Director, LGBT Meeting Planners Association

“Get Your History Straight and You’re Night Life Gay” was a ground breaking national tourism campaign. Executive Director Matt Cabrey of Select Greater Philadelphia, a council of the Chamber of Commerce for Greater Philadelphia had the opportunity to sit down with David Jefferys, the man who created this Philadelphia’s historical campaign. David gave us a candid look into his career path, his love for the Greater Philadelphia neighborhoods, and the evolution of the LGBT culture here in our …

LGBT leadership course: how to be out in front in business

Dedicated leadership courses are helping LGBT executives overcome obstacles and advance in their careers