Social TV Digest

By Matt Ramella | Covering the ever-changing intersection of television + digital + social media. Matt Ramella's Social TV Digest is a curated mix of the latest news and trends affecting the video landscape. Follow @SocialTVdigest on Twitter

Hulu picks up four new esports series

Hulu has picked up four new series that are centered around e-sports, according to Variety.<p>The network-backed streaming service, which has been coming in hot lately with an Emmy-winning original drama and a push toward more back-log seasons of popular series, purchased the rights to about 15 total …

eSports

Apple is partnering with Steven Spielberg on its new TV strategy. (What is Apple’s new TV strategy?)

Apple will reboot “Amazing Stories” as part of its move into original content. But we still don’t know why it’s making that move.<p>Earlier this year, Apple told Hollywood it was getting serious about TV by hiring two producers from Sony.<p>Then Apple told Hollywood it was serious about TV again, by …

TV

Adobe’s New Tool Allows Marketers to More Effectively Advertise on Connected TVs

Adobe is hoping to further expand the growing market of programmatic advertising for connected devices with audience targeting for TV.<p>Today, the …

Advertising

With 372,000 Average Viewers, Amazon Tops Twitter In First Stream Of NFL's 'Thursday Night Football' - Tubefilter

On September 28, <b>Amazon</b> began its reign as the official live streaming partner of the <b>NFL</b>‘s <b>Thursday Night Football</b> slate by broadcasting a tilt between …

Viral Videos

YouTube Grows Up: Inside the Plan to Take on Netflix and Hulu

With a veteran television exec, talent like Demi Lovato and Google's $86 billion in cash, the platform known for skateboarding videos and tween …

Ryan Seacrest

YouTube Seeks Web-TV Boost Via World Series Sponsorship

Google’s YouTube has signed on as the presenting sponsor for the 2017 World Series, the first national advertising campaign for the company’s …

Advertising

Facebook’s 2-year NFL deal for Watch shows includes sharing ad revenue

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers.On Tuesday, Facebook and the NFL …

Facebook

Amazon upgrades Fire TV’s ‘hands-free’ TV experience, powered by Alexa

Along with Amazon’s numerous Echo-related announcements today regarding new devices, the company also said it would soon be extending and improving its hands-free TV viewing experience to a range of video partners, including big names in streaming services like Hulu, PlayStation Vue, CBS All …

Amazon

FX’s Landgraf: “I Remain Skeptical About Social Media” Driving Viewing | Deadline

FX Networks chief John Landgraf parted company with many of his industry peers during a panel at Advertising Week, throwing cold water on the premise …

TV

Twitter sold enough ads to support all the live video shows it was pitching

Twitter is moving forward with 16 live video shows and features it said it wanted to stream.<p>Advertisers are getting behind Twitter’s push into live video shows.<p>At its pitch to advertisers in May, Twitter showed off 16 different live video shows and features it planned to stream in 2017, including …

Buzzfeed

Facebook Leans Into Video | Digital - AdAge

Many conference rooms around Facebook's 430,000-square-foot Building 20 have Hollywood names—25 of them are Nicolas Cage references such as "Leaving …

JP Morgan Chase

Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV

Facebook wants to show advertisers the impact TV has on social and vice versa.<p>The company is launching two new brand measurement tools that analyze …

Advertising

Tyra Banks Takes Top Spot on Top TV Personalities Social Media Ranking

Banks reigns for another week on the chart, which is based on data from Facebook, Instagram, Twitter, YouTube and Google Plus, amid the season finale …

Social Media

The 69th Primetime Emmy Awards, hosted by Stephen Colbert (@StephenAtHome), brought together the best of the best to celebrate an epic year in …

The Emmy Awards

Viacom, Facebook push social as critical tool for broadcasters

AMSTERDAM—A panel featuring execs from Viacom and Facebook Thursday at IBC outlined the opportunities and benefits across social media for …

Comedy Central

Emmy Awards: CBS, TV Academy Team With Facebook, Instagram for Social-Content Surge

For the 2017 Emmy Awards, CBS and the Television Academy are splashing a torrent video, photos and other content across Facebook and Instagram.<p>The …

Awards

Apple is bringing live sports to the Apple TV 4K

Apple today said it is bringing live sports to the new Apple TV 4K, though the details aren’t quite clear yet as to how it’s going to play out.<p>The new Apple TV 4K has a dedicated sports tab that has every live and upcoming game, and as seasons change so will the sports tab. There will be scores, …

Smart TV

Among the hundreds of TV shows airing this fall, don’t miss these four

There are literally hundreds of TV shows debuting or returning between now and the end of the year. You can’t—and shouldn’t—watch all of them. No sane person would even try.<p>But most of us can manage a few (especially when they’re bingeable). That’s why we sorted through all the upcoming fall shows …

TV

Jeff Bezos Mandates Programming Shift at Amazon Studios (EXCLUSIVE)

The mandate from Jeff Bezos is clear: Bring me “Game of Thrones.”<p>That’s the word that has the creative community buzzing this week about a major …

TV

Marvel, Star Wars will be streamed exclusively on Disney's new service, says CEO Bob Iger

Marvel and Star Wars titles will be streamed exclusively on the new Disney streaming platform when it launches in late 2019, according to Disney CEO …

Walt Disney Company

How the NFL Is Using Twitter to Help Spike Its Ratings in the New Season

The National Football League season kicks off tonight, when the Kansas City Chiefs visit the Super Bowl champion New England Patriots, and Twitter …

Advertising Industry

Facebook is dropping $1 billion on video, and that's pretty great news

For years now, media companies have hoped and prayed that Facebook would get serious about shelling out cash to partners.<p>Looks like that time has …

Facebook

‘Walking Dead’ Zombies Shamble Forward for Mountain Dew

Rick Grimes, Michonne and Daryl Dixon have killed dozens of flesh-eating zombies over the course of nearly 100 episodes of AMC’s apocalyptic drama …

TV Series

Most Popular Facebook Shows: So Far, They’re a Lot of Viral Videos

It’s been five days since Facebook started opening up Watch, its new video guide for longer-form content, to U.S. users — and the most popular stuff …

TV

4k apple TV, What We Know So Far

A well as the new iPhone 8 there will also be a number of other devices announced at Apple’s press event next week, one of those will be the new 4K …

71% of Canadians on Twitter use the platform while watching television. Movies and TV combined are the #1 interest of Canadian Twitter users, a …

Coming soon to Facebook Watch: sponsored shows

Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing …

Advertising

Snapchat Content Chief Reveals Key to Creating Shows for Mobile

"Whether it's a puking rainbow or a dancing hot dog, we create cultural moments," says Nick Bell as he also shares the pros of vertical video and …

Mobile

Facebook rolls out new shows to the entire U.S.

That was quick.<p>Just a couple weeks after first introducing its new platform for TV shows, Facebook is now bringing the feature to everyone in the U.S.<p>…

Facebook