Social TV Digest

By Matt Ramella | Covering the ever-changing intersection of television + digital + social media. Matt Ramella's Social TV Digest is a curated mix of the latest news and trends affecting the video landscape. Follow @SocialTVdigest on Twitter

Twitter Renews MLB Deal to Live-Stream Free Weekly Games for 2018 Season

Twitter is back for more peanuts and Cracker Jack: The social service renewed its deal with Major League Baseball to live-stream one day game per …

Baseball

How ‘Atlanta’ tapped into social media to create an all-encompassing viewer experience

“Atlanta,” FX’s occasionally surreal examination of human behavior, is acutely aware of the Internet. It’s fitting for a show whose creator, executive producer and star — the multitalented Donald Glover — released an album titled “Because the Internet” back in 2013, complete with a GIF on its …

Game of Thrones

“Silicon Valley” Is Drone-Dropping You Free Pizza Just For Tweeting

<b>What:</b> A promotional stunt for<i>Silicon Valley</i>, involving free sky-pizza.<p><b>Who:</b> HBO and emoji-based food delivery system Gofooji.<p><b>Why we care:</b> Years ago, Old Spice took Twitter interactivity to dizzying new heights by tweeting 180 separate customized commercials at users who’d mentioned the brand on the …

Silicon Valley

'Westworld' unveils new poster, teaser a month before season 2

Sure the poster for the second season of the HBO show is nice, but check out what's hidden inside.<p>In a virtual treasure hunt across the web, HBO is continuing to tease the second season of "Westworld."<p>At 10 a.m. PT this morning, the official Westworld Twitter account began releasing cryptic …

TV Series

Amazon, Facebook Poised To Acquire More Streaming Sports Rights

Amazon and Facebook are likely to ramp up their bidding over the next 12 to 18 months for the rights to stream live sporting events, according to a …

Advertising Industry

Publishers Eye Facebook’s Push for News Videos With Caution

Facebook is exploring paying publishers for news videos on its Watch platform, but news organizations question the company’s commitment<p>By<p>Benjamin Mullin<p>Benjamin Mullin<p>The Wall Street Journal<p>Biography<p>@benmullin<p>benjamin.mullin@wsj.com<p>As Facebook FB -1.36% courts publishers to create news content for …

Wall Street

How BBC News has grown its Instagram following by posting less video

Since last summer, BBC News has honed its Instagram content, posting less frequently, but more relevant video, and it’s paying off. According to the …

NBC's social media 'war room': a new weapon in Games coverage

PYEONGCHANG, South Korea (Reuters) - Staffed by millennials and crammed with computer screens, the social media "war room" of U.S. Olympics broadcaster NBC is starting to call more of the shots in the company's mission to generate a healthy return from Olympic sports.<p>The room, housed inside NBC's …

Social Media

Streaming TV hijacked my brain — and almost derailed my life

The summer that my streaming TV habit became a problem.<p>It was 3 am, and I was awake — again. I stared at the clock next to my bed hoping to fall asleep, but I couldn’t stop thinking about the episode of <i>Westworld</i> I had watched the day before. Then I thought: I had already gotten five hours of sleep, …

Bryan Cranston

Apple adds live news videos and Winter Olympics coverage to iOS and Apple TV apps

Coinciding with the start of the 2018 Olympic Winter Games in PyeongChang, South Korea, Apple has added live news videos to its TV apps for iOS and Apple TV, as well as a dedicated PyeongChang 2018 section of its News app for iOS. In the United States, the additions provide easy access to both text …

Snapchat to Live-Stream Key Moments From NBC’s Winter Olympics Coverage

Snap is expanding its partnership with NBCUniversal for coverage of the 2018 Winter Olympic Games in South Korea — including a new Snapchat …

Olympic Trials: Snapchat Will Test the Power of Live Video at NBC's Winter Games

NBC's Olympics will stream live moments on Snapchat, offering a testing ground for the app before it expands live streaming to more networks and …

Super Bowl's Social Scores: Pepsi Wins Tweet Fest, Top Hashtags Go To Bud Light, Toyota

During this year’s Super Bowl, Madison Avenue couldn’t compete with the awesome story that unfolded on the field. Yet a few brands still managed to …

Avocados From Mexico, Pepsi and Doritos Won the First Half of the Super Bowl on Twitter

While the Philadelphia Eagles and New England Patriots battled it out on the field in the Super Bowl, plenty of brands, as usual, were playing it out …

Advertising

In their battle against big cable, YouTube TV and Hulu with Live TV have signed up hundreds of thousands of subscribers

Hulu and YouTube both launched livestreaming services last year to take on big cable companies with packages of online TV channels. It's still early, …

Televisions

YouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns

YouTube is expanding its Super Bowl playbook this year.<p>For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising …

Advertising

Facebook’s new game streaming exclusive is a direct challenge to Twitch and YouTube

But will pro gaming fans ever accept Facebook as a credible source for their live streaming fix?<p>Starting today, Facebook is adding an exclusive new partnership to its Facebook Live video streaming platform, which pits it right up against Twitch and Google’s YouTube Gaming. Agreeing to a deal with …

Facebook Live

Facebook hires TV network CEO to land worldwide sports deals

It's clearer than ever that Facebook wants to become a leader in live sports streaming. <i>Variety</i> and the <i>Guardian</i> have learned that Facebook has hired Peter Hutton, the CEO of Discovery-owned TV network Eurosport, to lead its negotiations for worldwide live sports streams. He'll work out of Facebook's …

CBS Debuts Late-Night Clips on Facebook Watch

CBS is bringing Stephen Colbert and James Corden to Facebook Watch.<p>Watch, Facebook's high-stakes bid to build a powerhouse video hub online, will …

AdTech

Amazon Plans Bid for Premier League Streaming Rights

Amazon.com Inc. plans to bid for the rights to stream Premier League matches in the upcoming auction in the U.K., according to a source familiar with …

English Premier League

Social Media Predictions For 2018: Shopping, AI, And Maybe Even A Soul

Social media plays a bigger role in your life and your business than ever before. Here’s what you need to know heading into the new year, according to Hootsuite’s CEO.<p>For social networks, 2017 may well be remembered as the best of times . . . and the worst of times.<p>On the one hand, Facebook …

Social Media

The 2018 #GoldenGlobes Dazzled on Twitter

Golden Globes

Six Digital Video Trends for 2018

We expect the general trend toward digital to continue, especially considering the ballooning content budgets of the leading streaming providers, but …

Televisions

3 streaming TV trends to watch in 2018

There’s no question: 2017 was the year of the cord-cutter.<p>The rise of online skinny bundles and the exodus of traditional pay TV customers mean 2018 …

Televisions

WIll Facebook Watch Be Must-See TV In 2018?

By focusing on niche communities and revenue sharing, Facebook is looking more than ever like a YouTube competitor.<p>It was heralded as a “big attack on TV” that “could chip away at broadcasters’ revenue” when Facebook announced its plan to launch a TV-centric platform called Watch last summer. …

Social Media

NBC News got 4 million subscribers in 5 months to its Snapchat show

CNN made waves when it said last month it would throw in the towel on its Snapchat show after just four months. But rival NBC News says it’s …

Media Industry

6 Digital Stats of the Week That Grabbed Our Attention

Along with the holiday season’s cookies and gifts, the past week has also been packed with digital marketing stats.<p>Here are six data-based stories …

Branded Content

Facebook, not Twitter, will live stream this year’s Golden Globes’ red carpet pre-show

Facebook has scored the exclusive rights to live stream this year’s Golden Globes’ red carpet pre-show – a deal that last year went to Twitter. On Tuesday, the Hollywood Foreign Press Association (HFPA) and dick clark productions announced the two-hour event would be exclusively available on the …

Golden Globes

CNN kills its made-for-Snapchat daily show

Four months after it launched <i>The Update</i> on Snapchat, CNN is canceling the daily news show. According to the <i>Wall Street Journal's</i> sources, CNN realized "there wasn't a clear enough path to make money" with the show. That's not the most surprising revelation - no one really knows if Snapchat shows …

Media Industry