Social TV Digest

By Matt Ramella | Covering the ever-changing intersection of television + digital + social media. Matt Ramella's Social TV Digest is a curated mix of the latest news and trends affecting the video landscape. Follow @SocialTVdigest on Twitter

Disney’s Fox acquisition means the end of Hulu as we know it

It’s not going away — but it will look very different.<p>Hulu used to answer to three different bosses — Disney, Fox and Comcast — each owning an equal stake in the streaming service. Now it will have one boss: Disney.<p>The entertainment giant has agreed to buy most of 21st Century Fox for about $60 …

Walt Disney Company

Apple TV App Lands In The UK, Germany And France

The Apple TV app was previously only available in the US and a couple of other countries and now Apple has started to roll out the app to more …

Smart TV

Facebook will livestream 47 college basketball games as its live sports efforts grow

Facebook is streaming live college basketball games this season as it tries to impress users with high-end video in its new Watch tab.<p>The games …

College Basketball

How Apple Should Fix Apple TV

This all seems so obvious, and yet…Let me preface this by saying that I like the Apple TV. It’s a solid device. And actually, it’s annoying to be in …

Smart TV

Facebook signs Bill Murray and Brian Doyle-Murray for an original video series

In its latest effort towards creating popular video, Facebook has signed the Murray brothers — Bill Murray and Brian Doyle-Murray — for an original …

Kevin Spacey

Steven Soderbergh's App Will Change How You Watch TV

Plotting director Steven Soderbergh's latest project—an interactive smartphone app called Mosaic—required covering most of the walls in a Chelsea …

TV

PeopleTV Will Kick Off Twitter Livestreaming Pact With People Now Nov. 20

Time Inc.’s PeopleTV announced that it will begin livestreaming programming on Twitter Nov. 20.<p>The ad-supported over-the-top network’s pact with the …

YouTube TV is rolling out on Apple TV, Roku, Xbox One, and more

The video giant’s pay TV effort is expanding<p>Over the last five years, major cable and satellite television providers in the US have lost millions of subscribers, and the trend shows no signs of slowing down. Network television has also seen its ratings slide — even for tentpole products like NFL …

Televisions

Snapchat's first sponsored World Lens lets Stranger Things fans enter the 'Upside Down'

Netflix is the first advertiser to use Snapchat’s 3D World Lenses format, allowing Stranger Things fans to step into an ‘upside down’ version of …

YouTube is taking on TV on its home turf, and it’s starting to win

YouTube viewing on actual TV sets is up 70 percent in the last year.<p>YouTube has been trying to position itself as a TV competitor for years. Now it can say it is making real headway: The video service says viewers are watching 100 million hours of its clips a day on actual television sets.<p>And it …

Google

YouTube TV Worked Live Footage Into Its Ads in World Series

YouTube used game one of the World Series on Tuesday night to promote its fledgling live pay-TV service with an elaborate ad incorporating live …

Advertising

MLB Network Is Pumping Up Its #WeKnowPostseason Social Campaign With Archived Footage

MLB Network is running its #WeKnowPostseason social media campaign for the third consecutive year to promote the Major League Baseball playoffs, but …

Baseball

Nielsen Offers Broad Insight Into Netflix Ratings

New syndicated service claims to enable content providers to see how many people watched their shows—and their rivals’ shows—on Netflix; Netflix says data is ‘not accurate’<p>By<p>Alexandra Bruell<p>Alexandra Bruell<p>The Wall Street Journal<p>Biography<p>@alexbruell<p>alexandra.bruell@wsj.com<p>Content owners are about …

Televisions

Snapchat and NBCUniversal Are Creating a Digital Content Studio for Scripted Shows

Snapchat is delving deeper into the world of original programming, thanks to new partnerships with NBCUniversal and the Duplass Brothers.<p>With a …

Hulu picks up four new esports series

Hulu has picked up four new series that are centered around e-sports, according to Variety.<p>The network-backed streaming service, which has been coming in hot lately with an Emmy-winning original drama and a push toward more back-log seasons of popular series, purchased the rights to about 15 total …

Apple is partnering with Steven Spielberg on its new TV strategy. (What is Apple’s new TV strategy?)

Apple will reboot “Amazing Stories” as part of its move into original content. But we still don’t know why it’s making that move.<p>Earlier this year, Apple told Hollywood it was getting serious about TV by hiring two producers from Sony.<p>Then Apple told Hollywood it was serious about TV again, by …

Steven Spielberg

Adobe’s New Tool Allows Marketers to More Effectively Advertise on Connected TVs

Adobe is hoping to further expand the growing market of programmatic advertising for connected devices with audience targeting for TV.<p>Today, the …

Advertising

With 372,000 Average Viewers, Amazon Tops Twitter In First Stream Of NFL's 'Thursday Night Football' - Tubefilter

On September 28, <b>Amazon</b> began its reign as the official live streaming partner of the <b>NFL</b>‘s <b>Thursday Night Football</b> slate by broadcasting a tilt between …

YouTube Grows Up: Inside the Plan to Take on Netflix and Hulu

With a veteran television exec, talent like Demi Lovato and Google's $86 billion in cash, the platform known for skateboarding videos and tween …

Katy Perry

YouTube Seeks Web-TV Boost Via World Series Sponsorship

Google’s YouTube has signed on as the presenting sponsor for the 2017 World Series, the first national advertising campaign for the company’s …

Advertising

Facebook’s 2-year NFL deal for Watch shows includes sharing ad revenue

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers.On Tuesday, Facebook and the NFL …

Facebook

Amazon upgrades Fire TV’s ‘hands-free’ TV experience, powered by Alexa

Along with Amazon’s numerous Echo-related announcements today regarding new devices, the company also said it would soon be extending and improving its hands-free TV viewing experience to a range of video partners, including big names in streaming services like Hulu, PlayStation Vue, CBS All …

FX Chief John Landgraf: “I Remain Skeptical About Social Media” Driving TV Viewing

FX Networks chief John Landgraf parted company with many of his industry peers during a panel at Advertising Week, throwing cold water on the premise …

TV

Twitter sold enough ads to support all the live video shows it was pitching

Twitter is moving forward with 16 live video shows and features it said it wanted to stream.<p>Advertisers are getting behind Twitter’s push into live video shows.<p>At its pitch to advertisers in May, Twitter showed off 16 different live video shows and features it planned to stream in 2017, including …

Advertising

Facebook Leans Into Video | Digital - AdAge

Eyes up here: With digital spending projected to be $10 billion more than TV in the U.S. this year, Facebook has plenty to gain from its big bet. To …

JP Morgan Chase

Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV

Facebook wants to show advertisers the impact TV has on social and vice versa.<p>The company is launching two new brand measurement tools that analyze …

Advertising

Tyra Banks Takes Top Spot on Top TV Personalities Social Media Ranking

Banks reigns for another week on the chart, which is based on data from Facebook, Instagram, Twitter, YouTube and Google Plus, amid the season finale …

How the 2017 #Emmys lit up Twitter

The Emmy Awards

Viacom, Facebook push social as critical tool for broadcasters

AMSTERDAM—A panel featuring execs from Viacom and Facebook Thursday at IBC outlined the opportunities and benefits across social media for …

Viacom