on Marketing Design and Technology

By mattiaskindell | A curated collection of inspiring, thought provoking or just great content on the subject of marketing, design and technology via (and sometimes by) Mattias Kindell.

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.<p>Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products -- a new innovation or new way replacing the old way, assuming there is an old way. Here is …

Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs

The head of the most valuable company in the world talks to Bloomberg Businessweek Editor Megan Murphy.<p><i>Tim Cook, the CEO of Apple Inc., was</i> …

Idealism

The magic that makes Spotify’s Discover Weekly playlists so damn good

This morning, just like every Monday morning, 75 million Spotify users received a great new mixtape: 30 songs that feel like a gift from a music-loving friend, who might once have made a cassette tape with your name scrawled across the front.<p>But these playlists, from Spotify’s Discover Weekly …

Dengue Fever

Seth's Blog

It's nice to think that the reason that people don't do what you need them to do, or conform to your standards, or make good choices is simply that …

Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest …

Keys to Winning Mega Deals: An Interview with Christopher Engman

Beyond complex and account-based selling, there’s a world Christopher Engman calls the Mega Deal environment. We dived deeper into this topic in this …

The Emergence of the Content Marketing Platform

There’s a movement to build a more cohesive and useable software platform that leverages marketing automation platforms (MAPs) and sales automation …

Digital Marketing
Innovation

The Rise of AI Makes Emotional Intelligence More Important

The booming growth of machine learning and artificial intelligence (AI), like most transformational technologies, is both exciting and scary. It’s exciting to consider all the ways our lives may improve, from managing our calendars to making medical diagnoses, but it’s scary to consider the social …

Intelligence

The Greatest Sales Deck I've Ever Seen

<i>It's Zuora's and it's brilliant. Here's why.</i><p>* * *<p>A few months ago, my friend Tim took a new sales job at a tech company that had raised over $60 …

What is Influence 2.0 and why is it important in the future of CX?

Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying …

Customer Experience

A Good Digital Strategy Creates a Gravitational Pull

Thanks to social media, businesses need to change how they think about influence. You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose direct control over what is said or done. The new challenge is how to have influence from a …

Physics

Freakonomics Radio by WNYC on Apple Podcasts

Seth's Blog

Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And then again …

Happiness

The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]

It was the day after the U.S. election. I arrived in Copenhagen. I was tired. It near the end of a two week trip that took me to Munich, Amsterdam, …

Copenhagen

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and …

Amazon just launched a cashier-free convenience store

No lines, no registers, no self-checkout machines<p>Amazon just unveiled a grocery store without lines or checkout counters. Amazon Go, a 1800-square-foot retail space located in the company’s hometown of Seattle, lets shoppers just grab the items they want and leave; the order gets charged to their …

Amazon

How Are B2C Content Marketers Reaching and Understanding Their Audiences?

Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their …

Digital Marketing

The 2017 Content Marketing Framework

In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles …

Email Continues to Deliver Strong ROI and Value for Marketers

Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that …

This Swedish Chainsaw Brand Just Launched a Virtual Reality Logging Game

There is nothing safe about using a chainsaw. It's not exactly the kind of tool you'd play around with for fun while drinking beers with friends and …

Worth your time... absolutly if not in b2b marketing, but especially if... https://t.co/4yZbh5pWBB

Seth's Blog

American Airlines doesn't know what to say.<p>And they're having a lot of trouble saying it.<p>They're making a fortune this year due to low oil prices, …

American Airlines

2016 Internet Trends Report

The 2016 edition of Mary Meeker's annual Internet Trends report covers today's Internet growth and an in-depth look at the following:<p>• Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.<p>• Internet user growth remains consistent (led by …

Whoa: marketing technology budgets are now surpassing advertising

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies …

Robert DeNiro