mattiaskindell

Passionate about engaging at the convergence of people, brands and technology. Work in digital but ride on mountains and train in a BOX. Fueled by curiosity and my two monsters.

Flips

374. How Spotify Saved the Music Industry (But Not Necessarily Musicians)
spotify.com - By Dubner Productions and Stitcher
Daniel Ek, a 23-year-old Swede who grew up on pirated music, made the record labels an offer they couldn’t refuse: a legal platform to stream all the …
Nearly 70% of online shoppers use Amazon to compare products found on a brand's website
marketingland.com
A new online shopping survey from Episerver found 68% of consumers often compare products they find on a brand or retailer's site to what's on Amazon.
5 Tips for Running a Successful Design Sprint
ideo.com
4 Common Missteps on the Road to Innovation
ideo.com - David Aycan
Magpie marketing
medium.com
Alex MurrellBlockedUnblockFollowFollowing Mar 13 Introduction We believe we work in turbulent times. A quick skim of the industry press and you’ll learn …
e-shopper barometer 2018
dpd.com - DPDgroup
New buyers are demanding 15% of e-shoppers started buying online less than two years ago. This group is a relatively small but important segment of …
eCommerce
Google Ups Its Ecommerce Presence With Shopping Actions
cmswire.com - Olivier Schott
In March 2018, Google introduced “Google Shopping Actions,” an update to its earlier forays into ecommerce that presents new opportunities and …
Holiday e-commerce reached new heights in 2018 — officially pulling in $126 billion
Business Insider - Daniel Keyes
This story was delivered to Business Insider Intelligence "E-Commerce Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. E-commerce sales over
Design Thinking: A Quick Overview
interaction-design.org
If you have just started embarking your journey through the Design Thinking process, things might seem a little overwhelming. This is why we have …
Search engines still dominate over social media, even for millennials
searchengineland.com - Eli Schwartz
en_US article New research suggests when information gathering really matters, users turn to search …
THE DIFFERENCE BETWEEN BRAND AND BRANDING
davetrott.co.uk - trottdave
Years ago there was a terrific TV campaign starring Leonard Rossiter and Joan Collins.It was very funny, it was very popular with the public, and it …
5 Significant Imperatives for Digital Success
gartner.com - Contributor: Kasey Panetta
When organizations can turn a stone and asphalt business into a virtual marketplace for recycling rubble such as NCC has, it’s clear that digital …
Efficiency versus effectiveness: Why marketers need to move beyond ROI
marketingweek.com - Sarah Vizard
Return on investment (ROI) has become a key measure for businesses looking to determine the success of their marketing spend. And it can be a …
The Digital Transformation To Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars
Forbes - Bernard Marr
When you look at the changes Swedish furniture giant IKEA is implementing in its operations, it’s clear that they aren’t satisfied with the status quo. In fact, they are making some moves to make their
WE ARE IN AN EFFICIENCY BUBBLE
bbh-labs.com - Lucian Trestler
Following on from Thomas Wagner’s piece on the race to efficiently average 15 seconds ads, it seems marketing as a whole is in an efficiency bubble, …
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Fast Company - Suzanne LaBarre
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief design officer shows how. Brands today face herculean challenges. They have to deliver experiences a
Five trends that will change the media landscape in 2018
marketingweek.com - By Leonie Roderick
Streaming services will take more cues from traditional media Streaming services are working hard to steal eyeballs from traditional broadcasters – …
Why You Should Launch a Brand, Not a Product
Entrepreneur - Peter Getman
Five reasons brands are what really matter to your consumers -- and your bottom line. Opinions expressed by Entrepreneur contributors are their own. Contrary to what many entrepreneurs may think, a product
Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs
Bloomberg
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor Megan Murphy. Tim Cook, the CEO of Apple Inc., was …
The magic that makes Spotify’s Discover Weekly playlists so damn good
Quartz - By Adam Pasick
This morning, just like every Monday morning, 75 million Spotify users received a great new mixtape: 30 songs that feel like a gift from a music-loving friend, who might once have made a cassette tape
Is ignorance the problem?
typepad.com - March 17, 2017
It's nice to think that the reason that people don't do what you need them to do, or conform to your standards, or make good choices is simply that …
Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World
Adweek - By David Gianatasio
In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest …
Keys to Winning Mega Deals: An Interview with Christopher Engman
membrain.com - George Brontén
Beyond complex and account-based selling, there’s a world Christopher Engman calls the Mega Deal environment. We dived deeper into this topic in this …
The Emergence of the Content Marketing Platform
business2community.com - Pawan Deshpande
There’s a movement to build a more cohesive and useable software platform that leverages marketing automation platforms (MAPs) and sales automation …
Jeremiah Owyang: Why Companies Need An Innovation Program
Forbes - Dan Schawbel
I spoke to Jeremiah Owyang, the Founder of Crowd Companies, about his latest report called “The Corporate Innovation Imperative: How Large Corporations Avoid Disruption By Strengthening Their Ecosystem.”
Artificial Intelligence
The Rise of AI Makes Emotional Intelligence More Important
Harvard Business Review - Megan Beck and Barry Libert
The booming growth of machine learning and artificial intelligence (AI), like most transformational technologies, is both exciting and scary. It’s exciting to consider all the ways our lives may improve,
The Greatest Sales Deck I've Ever Seen
linkedin.com
“This,” I said, “is the greatest sales deck I have ever seen.” The 5 Elements of a Brilliant Sales Narrative The sales deck I showed Tim came from …
What is Influence 2.0 and why is it important in the future of CX?
briansolis.com - Brian Solis
Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying …
A Good Digital Strategy Creates a Gravitational Pull
Harvard Business Review - Mark Bonchek
Thanks to social media, businesses need to change how they think about influence. You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose control
Freakonomics Radio by Stitcher on Apple Podcasts
apple.com