mattiaskindell

Passionate about engaging at the convergence of people, brands and technology. Work in digital but ride on mountains and train in a BOX. Fueled by curiosity and my two monsters.

Magazines

Flips

Social Media
Search engines still dominate over social media, even for millennials
searchengineland.com
Branding
THE DIFFERENCE BETWEEN BRAND AND BRANDING
davetrott.co.uk - trottdave
Years ago there was a terrific TV campaign starring Leonard Rossiter and Joan Collins. It was very funny, it was very popular with the public, and it …
Gartner Inc.
5 Significant Imperatives for Digital Success
gartner.com - Contributor: Kasey Panetta
When organizations can turn a stone and asphalt business into a virtual marketplace for recycling rubble such as NCC has, it’s clear that digital …
Advertising (UK)
Efficiency versus effectiveness: Why marketers need to move beyond ROI
marketingweek.com - Sarah Vizard
Return on investment (ROI) has become a key measure for businesses looking to determine the success of their marketing spend. And it can be a …
Autonomous Cars
The Digital Transformation To Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars
Forbes - Bernard Marr
When you look at the changes Swedish furniture giant IKEA is implementing in its operations, it’s clear that they aren’t satisfied with the status quo. In fact, they are making some moves to make their
WE ARE IN AN EFFICIENCY BUBBLE
bbh-labs.com - Lucian Trestler
Following on from Thomas Wagner’s piece on the race to efficiently average 15 seconds ads, it seems marketing as a whole is in an efficiency bubble, …
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Fast Company - By jason severs
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief design officer shows how. Brands today face herculean challenges. They have to deliver experiences a
Five trends that will change the media landscape in 2018
marketingweek.com - Leonie Roderick
Streaming services will take more cues from traditional mediaStreaming services are working hard to steal eyeballs from traditional broadcasters – …
Marketing
Why You Should Launch a Brand, Not a Product
Entrepreneur - Peter Getman
Five reasons brands are what really matter to your consumers -- and your bottom line. Opinions expressed by Entrepreneur contributors are their own. Contrary to what many entrepreneurs may think, a product
Tim Cook
Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs
Bloomberg
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor Megan Murphy. Tim Cook, the CEO of Apple Inc., was …
The magic that makes Spotify’s Discover Weekly playlists so damn good
Quartz - By Adam Pasick
This morning, just like every Monday morning, 75 million Spotify users received a great new mixtape: 30 songs that feel like a gift from a music-loving friend, who might once have made a cassette tape
Is ignorance the problem? | Seth's Blog
typepad.com - March 17, 2017
It's nice to think that the reason that people don't do what you need them to do, or conform to your standards, or make good choices is simply that …
Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World
Adweek - By David Gianatasio
In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest …
Keys to Winning Mega Deals: An Interview with Christopher Engman
membrain.com - George Brontén
Beyond complex and account-based selling, there’s a world Christopher Engman calls the Mega Deal environment. We dived deeper into this topic in this …
Content Marketing
The Emergence of the Content Marketing Platform
business2community.com - Pawan Deshpande
There’s a movement to build a more cohesive and useable software platform that leverages marketing automation platforms (MAPs) and sales automation …
Jeremiah Owyang: Why Companies Need An Innovation Program
Forbes - Dan Schawbel
I spoke to Jeremiah Owyang, the Founder of Crowd Companies, about his latest report called “The Corporate Innovation Imperative: How Large Corporations Avoid Disruption By Strengthening Their Ecosystem.”
The Rise of AI Makes Emotional Intelligence More Important
Harvard Business Review - Megan Beck, Barry Libert
The booming growth of machine learning and artificial intelligence (AI), like most transformational technologies, is both exciting and scary. It’s exciting to consider all the ways our lives may improve,
The Greatest Sales Deck I've Ever Seen
linkedin.com
It's Zuora's and it's brilliant. Here's why. * * * A few months ago, my friend Tim took a new sales job at a tech company that had raised over $60 …
Customer Experience
What is Influence 2.0 and why is it important in the future of CX?
briansolis.com - Brian Solis
Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying …
A Good Digital Strategy Creates a Gravitational Pull
Harvard Business Review - Mark Bonchek
Thanks to social media, businesses need to change how they think about influence. You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose control
Freakonomics Radio by Stitcher on Apple Podcasts
apple.com
The choice | Seth's Blog
typepad.com - January 1, 2017
Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And then again …
Trends
The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]
briansolis.com - Brian Solis
It was the day after the U.S. election. I arrived in Copenhagen. I was tired. It near the end of a two week trip that took me to Munich, Amsterdam, …
Ikea Renamed Products After Frequently Googled Problems That Those Products Solve
Adweek - By Angela Natividad
Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and …
Amazon just launched a cashier-free convenience store
The Verge - Natt Garun
No lines, no registers, no self-checkout machines Amazon just unveiled a grocery store without lines or checkout counters. Amazon Go, a 1800-square-foot retail space located in the company’s hometown Seattle,
Content Marketing
How Are B2C Content Marketers Reaching and Understanding Their Audiences?
marketingcharts.com
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their …
The 2017 Content Marketing Framework
SlideShare - Content Marketing Institute
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling.
Email Continues to Deliver Strong ROI and Value for Marketers
eMarketer
Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that …
This Swedish Chainsaw Brand Just Launched a Virtual Reality Logging Game
Adweek - By Marty Swant
There is nothing safe about using a chainsaw. It's not exactly the kind of tool you'd play around with for fun while drinking beers with friends and …
Worth your time... absolutly if not in b2b marketing, but especially if... https://t.co/4yZbh5pWBB
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mattiaskindell

Magazines

on Marketing Design and Technology

Intersections

Flips

Search engines still dominate over social media, even for millennials

THE DIFFERENCE BETWEEN BRAND AND BRANDING

5 Significant Imperatives for Digital Success

Efficiency versus effectiveness: Why marketers need to move beyond ROI

The Digital Transformation To Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars

WE ARE IN AN EFFICIENCY BUBBLE

“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding

Five trends that will change the media landscape in 2018

Why You Should Launch a Brand, Not a Product

Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs

The magic that makes Spotify’s Discover Weekly playlists so damn good

Is ignorance the problem? | Seth's Blog

Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

Keys to Winning Mega Deals: An Interview with Christopher Engman

The Emergence of the Content Marketing Platform

Jeremiah Owyang: Why Companies Need An Innovation Program

The Rise of AI Makes Emotional Intelligence More Important

The Greatest Sales Deck I've Ever Seen

What is Influence 2.0 and why is it important in the future of CX?

A Good Digital Strategy Creates a Gravitational Pull

Freakonomics Radio by Stitcher on Apple Podcasts

The choice | Seth's Blog

The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Amazon just launched a cashier-free convenience store

How Are B2C Content Marketers Reaching and Understanding Their Audiences?

The 2017 Content Marketing Framework

Email Continues to Deliver Strong ROI and Value for Marketers

This Swedish Chainsaw Brand Just Launched a Virtual Reality Logging Game

Worth your time... absolutly if not in b2b marketing, but especially if... https://t.co/4yZbh5pWBB