mattiaskindell

Passionate about engaging at the convergence of people, brands and technology. Work in digital but ride on mountains and train in a BOX. Fueled by curiosity and my two monsters.

mattiaskindell
flipped into on Marketing Design and Technology
IPA Incorporated by Royal Charter
ipa.co.uk
• Home • Resources & Initiatives • The long and the Short of it presentation Presentation: The long and short of it 10 insights from the wide-ranging research …
Apr 10, 2019
mattiaskindell
flipped into Commerce’lize
Report: Over Half Of Digital Commerce Projects Fail Annually
mediapost.com - Richard Whitman
Wunderman Thompson Commerce is out with a new study of industry commerce leaders. It found that over half of digital commerce projects fail …
May 12, 2019
mattiaskindell
flipped into on Marketing Design and Technology
Design Thinking Meets Customer Experience Management
cmo.com
May 2, 2019
mattiaskindell
flipped into on Marketing Design and Technology
So what is it with UX, CX, EX and Service Design?
Medium - Priscila Avila
We felt almost fashionable when we first used one of these terms, and if you are in the design field, you’ve probably asked at some point, what is …
Jun 21, 2019
mattiaskindell
flipped into on Marketing Design and Technology
B2B Digital Transformation 2020
Forbes - Blake Morgan
The future of B2B customer experience can be summed up in two words: digital transformation. The move to digital has been a long time coming in the B2B space, and it has the power to completely change...
Jun 14, 2019
mattiaskindell
flipped into Commerce’lize
Three key retail & ecommerce trends from Meeker's Internet Trends Report 2019 | Econsultancy
econsultancy.com - By Rebecca Sentance
Celebrated internet analyst Mary Meeker has just released her 2019 Internet Trends report: one of the most highly-anticipated annual reports into the …
Jun 13, 2019
mattiaskindell
flipped into on Marketing Design and Technology
A Map of Maps
jblanchard.com
There are many map-like design tools for CX & UX, which help us collaboratively uncover and align customer needs and business offerings, connect …
Jun 3, 2019
mattiaskindell
flipped into Commerce’lize
Adobe ties up with Amazon to build D2C stores powered by Amazon’s commerce and fulfillment tools
TechCrunch - Ingrid Lunden
E-commerce giant Amazon was built on the concept of a large marketplace that could be the home for all online shopping, whether it was for items and services it was selling itself or those sold by third...
May 14, 2019
mattiaskindell
flipped into Commerce’lize
Retail
Walmart grows e-commerce sales 37% with focus on grocery
Digiday - Anna Hensel
Walmart’s e-commerce business continues to grow at double-digit rates. The retail giant reported Thursday during its first-quarter earnings that U.S. …
May 16, 2019
mattiaskindell
flipped into on Marketing Design and Technology
Best-in-class behaviours: The technologies and traits that define the most advanced marketers
thinkwithgoogle.com - ThinkwithGoogle
Sifting data and insights from their research into the marketing success factors and capabilities of 200 global companies, Boston Consulting Group …
Apr 24, 2019
mattiaskindell
flipped into on Marketing Design and Technology
How to apply behavioural economics to the design process
Medium - Radina Doneva
Behavioural Design is all about creating the right environment for people to make a decision or take action towards their goals. It can be applied to …
Jun 5, 2018
mattiaskindell
flipped into on Marketing Design and Technology
374. How Spotify Saved the Music Industry (But Not Necessarily Musicians) - Freakonomics Radio
spotify.com - Freakonomics Radio + Stitcher
Daniel Ek, a 23-year-old Swede who grew up on pirated music, made the record labels an offer they couldn’t refuse: a legal platform to stream all the …
Apr 11, 2019
Pontus Staunstrup
RT @Marketingland: Nearly 70% of online shoppers use Amazon to compare products found on a brand’s website by @AmyGesenhues
mattiaskindell on Twitter
Apr 3, 2019
mattiaskindell
flipped into on Marketing Design and Technology
Design
5 Tips for Running a Successful Design Sprint
ideo.com - Anna Hartley
To kickstart a marathon design project, it helps to start with a sprint. Here are 5 pro tips for building solutions in rapid intervals.
Jul 30, 2018
mattiaskindell
flipped into on Marketing Design and Technology
https://www.ideo.com/blog/4-common-missteps-on-the-road-to-innovation
mattiaskindell
Mar 28, 2019
mattiaskindell
flipped into on Marketing Design and Technology
Magpie marketing
Medium - Alex Murrell
Please note that all new articles are now published directly to my website. To read more and subscribe to my newsletter, please click here. Enjoy! We …
Mar 13, 2019
mattiaskindell
flipped into Commerce’lize
DPDgroup Your delivery experts
dpd.com
DPDgroup is Europe’s 2nd largest parcel delivery network, providing a flexible and user-friendly service for both shippers and shoppers.
Jan 23, 2019
mattiaskindell
flipped into Commerce’lize
Google Ups Its Ecommerce Presence With Shopping Actions
cmswire.com - Olivier Schott
In March 2018, Google introduced “Google Shopping Actions,” an update to its earlier forays into ecommerce that presents new opportunities and …
Jan 15, 2019
mattiaskindell
flipped into Commerce’lize
Holiday e-commerce reached new heights in 2018 — officially pulling in $126 billion
Business Insider - Daniel Keyes
This story was delivered to Business Insider Intelligence "E-Commerce Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. E-commerce sales over...
Jan 16, 2019
mattiaskindell
flipped into on Marketing Design and Technology
Design Thinking: A Quick Overview
interaction-design.org
If you have just started embarking your journey through the Design Thinking process, things might seem a little overwhelming. This is why we have …
Nov 19, 2018
mattiaskindell
flipped into on Marketing Design and Technology
Search engines still dominate over social media, even for millennials
searchengineland.com - Eli Schwartz
For many years people have been proclaiming the demise of traditional search traffic and the death of the SEO industry that supports it. While Google …
Nov 15, 2018
mattiaskindell
flipped into on Marketing Design and Technology
THE DIFFERENCE BETWEEN BRAND AND BRANDING
davetrott.co.uk - trottdave
Years ago there was a terrific TV campaign starring Leonard Rossiter and Joan Collins.It was very funny, it was very popular with the public, and it …
Oct 29, 2018
mattiaskindell
flipped into on Marketing Design and Technology
https://www.gartner.com/smarterwithgartner/gartner-keynote-5-significant-imperatives-for-digital-success/
mattiaskindell
Oct 30, 2018
mattiaskindell
flipped into on Marketing Design and Technology
Efficiency versus effectiveness: Why marketers need to move beyond ROI
marketingweek.com - Sarah Vizard
Return on investment (ROI) has become a key measure for businesses looking to determine the success of their marketing spend. And it can be a …
Oct 30, 2018
mattiaskindell
flipped into on Marketing Design and Technology
IKEA
The Digital Transformation To Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars
Forbes - Bernard Marr
When you look at the changes Swedish furniture giant IKEA is implementing in its operations, it’s clear that they aren’t satisfied with the status quo. In fact, they are making some moves to make their...
Oct 19, 2018
mattiaskindell
flipped into on Marketing Design and Technology
http://bbh-labs.com/we-are-in-an-efficiency-bubble/
mattiaskindell
Sep 25, 2018
mattiaskindell
flipped into on Marketing Design and Technology
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Fast Company
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief design officer shows how. Brands today face herculean challenges. They have to deliver experiences a...
Mar 20, 2018
mattiaskindell
flipped into on Marketing Design and Technology
Five trends that will change the media landscape in 2018
marketingweek.com - By Leonie Roderick
Streaming services will take more cues from traditional media Streaming services are working hard to steal eyeballs from traditional broadcasters – …
Jan 15, 2018
mattiaskindell
flipped into on Marketing Design and Technology
Why You Should Launch a Brand, Not a Product
Entrepreneur - Peter Getman
Five reasons brands are what really matter to your consumers -- and your bottom line. Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products...
Jun 19, 2017
mattiaskindell
flipped into on Marketing Design and Technology
Apple
Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs
Bloomberg - Megan Murphy
Tim Cook, the CEO of Apple Inc., was interviewed in San Jose, California, on June 5 by Bloomberg Businessweek Editor Megan Murphy. Following are …
Jun 15, 2017