Matthias Chng

52 Flips | 3 Magazines | 34 Likes | 4 Following | 1 Follower | @matthiaschng | Keep up with Matthias Chng on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Matthias Chng”

The 2 Most Important Questions to Ask Yourself When Starting a Business

Before funneling any funds into a new business venture, invest time and energy in evaluating whether you're addressing a real user need.<p>As a serial entrepreneur and venture capital investor, I have witnessed the inception of hundreds of businesses and enjoy analyzing what leads to their success or …

Top Reasons to Use Content Marketing for a Small Business

A small business is just like a small fish in a large sea where there is plenty of competition as all enterprises are clamoring to grab the attention …

Marketing

How to Stay Relevant as a Marketer in a Crazy Martech World

We used to call it IT, now it's also Marketing. We used to call it Finance, now it's also Marketing. We used to call it Product, now it's also …

Box

Zappos CEO Tony Hsieh shares 4 business books he thinks everyone should read

Zappos CEO Tony Hsieh wants his employees to continuously explore new ideas. That's why there's a library of some of his favorite books at Zappos' Las Vegas headquarters.<p>Over the years he's recommended well over 20 business books— including his own, the 2010 bestseller "Delivering Happiness" — and …

Penguin Random House

Eight rules to help your brand take off and reach orbit

Branding is complicated. But a team of Boston Consulting Group experts has narrowed it down to eight rules that can help you rocket ahead.<p>"You need to follow them if you are to build an enduring brand," Michael Silverstein, Dylan Bolden, Rune Jacobsen and Rohan Sajdeh write in their book, Rocket, …

Fiverr CEO On Raising $60 Million in Fresh Funding: “It’s a Land Grab Right Now”

This week, Fiverr, an online market for small services, announced $60 million in new financing led by Square Peg Capital. Earlier backers Bessemer Venture Partners, Accel Partners and Qumra Capital also chipped into the round, which brings the company’s total funding to a pretty significant $110 …

Startups

Complete overview of the mobile app development process (Infographic)

Developing an awesome mobile application is not an easy task, both developers and business owners struggle to understand the numerous aspects of …

Apps

Nikon Df review: a tale of two cameras

Deion Sanders, one of the NFL’s best and most flamboyant players ever, was fond of saying that you “gotta look good to play good.” From tucking two towels into his belt on the gridiron to cutting off his sleeves during his part-time baseball career, he exemplified the ostentatious sports superstar. …

Transcript of "3 things I learned while my plane crashed"

Ric Elias had a front-row seat on Flight 1549, the plane that crash-landed in the Hudson River in New York in January 2009. What went through his …

Spicy Harissa Shakshuka

Spicy Harissa Shakshuka<p>Inspired by North Africa<p>We need to talk shakshuka — now, more than ever, it’s having a moment. I peg it on the popularity of …

What No One Ever Tells You About Entrepreneurship

Entrepreneurship is filled with many hidden obstacles that make it difficult to be fully prepared when you start your business.<p><i>Jeremy Choi, an</i> <i>Entrepreneurs' Organization (EO)</i> <i>member from Toronto, is the CEO of</i> <i>WPUP Inc.</i><i>, a personal WordPress concierge service that focuses on providing peace of mind</i> …

This is how you build a killer brand like Apple

Human beings are curious. They love to explore. And they love to shop. Many consumers—up to 25 million Americans—visit a mall on any given Saturday …

51 Ways to Acquire Your First 100,000 Customers Without Any Marketing Budget

Most startups are strapped for cash and the majority of them don’t have the budget to dedicate any serious funds to marketing.<p>So I’ve compiled a list …

The Internet Makes You Think You’re Smarter Than You Are: An Interview with Matthew Fisher

Kenneth Andersson<p><b>The research:</b> Yale doctoral candidate Matthew Fisher and his colleagues Mariel Goddu and Frank Keil asked people a series of questions that seemed answerable but were actually difficult. The questions concerned things people assume they know but actually don’t—such as why there are …

Singapore’s Carousell raises $6M, gets Sequoia as new investor, squashes competition

When a popular Tumblr blog has been set up to poke fun at your app users, it’s a sure sign that you’ve made it. Carousell, a Singapore startup that …

3 Ways Programmatic Provides New Opportunities for Creative

Recently, a creative agency invited me to talk with them about the evolution in media buying technology. They wanted to better understand how …

Articles about modern home experiments exposed concrete and sliding yellow doors on Dwell.com - Dwell

We've selected 25 great photos of modern homes with exposed beams.<p>Behind a traditional colonial in Lima, an angular house attuned to its site takes shape.<p>Extremely durable, versatile, and sustainable to boot, concrete is a smart building material, as these homes show.<p>Smitten from the start with a …

Architecture

13 Apps That'll Teach You Something New Every Day

Superfood for your noggin.<p>The buzz around "brain-training" apps like Elevate, Lumosity, Peak, and others recently came into question after a 2014 study by the Stanford Center on Longevity doubted the effectiveness of brain games to improve your cognitive abilities.<p>The study concluded that …

8 Outside the Box Marketing Ideas Your Business Should Try in 2015

Forget classical thinking with your marketing--2015 is the year that you want to start digging into the more inventive side of how you market yourself and your products.<p>The way that we marked has changed a lot even in the last year, let alone over the last few years, and in 2015 we're seeing a lot …

How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue was flatlined at …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

7 mistakes companies are making on social right now

Gone are the days when marketing professionals question the value of their company having a presence on social networks. Regardless of if the company is B2B, B2C, or any combination of the two – their customers are on social because EVERYONE is on social.<p>You would think, however, that at this point …

According To Jack Ma, This Is What Your Life Should Be Like Between 20 And 60 Years Old

<i>This article originally appeared on Vulcan Po</i><i>st.</i><p>We’ve been lied to by the Internet about what Jack Ma has supposedly said in line of encouraging the …

Fast Food Workers: You Don’t Deserve $15 an Hour to Flip Burgers, and That’s OK

Dear fast food workers,<p>It’s come to my attention that many of you, supposedly in 230 cities across the country, are walking out of your jobs today and protesting for $15 an hour. You earnestly believe — indeed, you’ve been led to this conclusion by pandering politicians and liberal pundits who …

Employment

The Decision-Driven Organization

Artwork: Antony Gormley, <b>Lost Horizon I</b>, 2008, cast iron, 32 elements: each 189 x 53 x 29 cm, Installation view, White Cube, Mason’s Yard, London<p>Many CEOs assume that organizational structure—the boxes and lines on a company’s org chart—is a key determinant of financial performance. Like generals, …

The Very, Very Big Problem With Your Very, Very Cheap Clothing

We'll be the first to admit that we've been blinded by a good deal. Whether it's at H&M, Zara or Forever 21, it's hard not to love ridiculously low …