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Amazon Redshift for Custom Analytics - Full Guide

In this blog post, we describe how we built our custom analytics solution over Amazon Redshift while dogfooding our own product in the process. At a …

Big Data

The Truth About Customer Experience

Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are …

Lies, Damn Lies And The Myth Of Following The Data

We are told to follow the data and the truth will be revealed, but data tells many tales and it depends on the data and how you interpret it. It makes me wonder if anything is definitive if you can present two similar sets of data and draw wildly different conclusions, depending on your emphasis. …

Personalization

Adobe

Hadoop needs a better front-end for business users

Advertisement<p>9 Comments<p>Credit: NAN104/iStock<p>Whether you’re running it on premises or in the cloud, Hadoop leaves a lot to be desired in the …

TheGoodData wants your browsing data to benefit good causes

Advertisement<p>0 Comments<p>A new scheme called TheGoodData launched on Thursday to help people protect their online privacy – or, if they’d rather allow …

Salesforce’s Reinvention As A Marketing Behemoth

<b>Editor’s note:</b> <i>Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.</i><p>Everyone has noticed Salesforce.com’s new website, unveiled at its Dreamforce event last week, and logo, which is in line with the new flat and clear-cut design trends …

When it comes to privacy, mobile carriers must choose whether they serve customers or advertisers

Advertisement<p>3 Comments<p>Mobile carriers are always trying to find new places to insert themselves in the mobile value chain. They want to be …

The Customer Comes First In The New Digital Ecosystem

One of the ironies of the digital age is that marketing is no longer a discreet activity. As technologies expand, the number of channels increase, …

Ctrl-Shift

Posted on: Monday 28th of July 2014<p>A new market is emerging for Personal Information Management Services (PIMS) – services that help individuals …

Move Over Product Design, UX Is The Future

Rick Wise, CEO of Lippincott, says experience innovation is the next design imperative. Here are five things you can do this year to make that happen.<p>Editor’s Note<p>2/17/14<p>Happy Presidents’ Day! To celebrate, we’re revisiting some of our most popular stories of the year. Enjoy.<p>For decades, the most …

Customer Experience

What Marketers Misunderstand About Online Reviews

When Jonney Shih told his colleagues that he wanted his contract-manufacturing firm to develop and sell laptops under its own brand name, Asus, most of them thought he was nuts. Asustek had been founded in 1989 in Taiwan, and Shih was now its chairman; it was a successful manufacturer of other …

From Showrooming to Selling

Fighting retailer’s latest dilemma with transparency, not gimmicks and guilt.<p><b>December 26th, 2013.</b> The day after Christmas. 22 degrees in Columbus.<p>The …

Ctrl-Shift

Posted on: Friday 31st of January 2014<p>As part of European Data Protection week the EU announced that it expects its draft new proposals for data …

The Impact of Transformative Change

Individuals, companies, communities and countries must continue to transform in order to keep pace with technology enabled, rapidly changing consumer …

Innovation

Ctrl-Shift

Posted on: Friday 24th of January 2014<p>One of the biggest unmet consumer needs in society today is ‘decision support’.<p>Every day, every individual – …

Project VRM

About VRM<p>VRM stands for <b>Vendor Relationship Management</b>. VRM tools provide customers with both<p><i>independence</i> from vendors, and• <i><br>better ways of engaging</i> …

Harvard Law School
Adobe

Digital Disruption Replaces Brand Relationship With Digital Customer Relationship

Marketers, you are officially on notice: The very idea of 'brand relationship' is going to become irrelevant thanks to digital disruption. If you …

Data As A Company’s Secret Weapon

<b>Editor’s note:</b> <i>Suhail Doshi is the co-founder and CEO of Mixpanel. He started the company with the goal of helping the world learn from its data. Today more than 1,800 mobile apps and websites use Mixpanel to analyze more than 17 billion actions every single month. Follow him on Twitter @suhail.</i><p>This …

MyWave

Ctrl-Shift

Posted on: Monday 20th of January 2014<p><i>MyWave is a new service designed ‘to turn the old world of CRM on its head’. Launched by former US president of</i> …

R/GA global CEO + chairman Bob Greenberg: Advertising to see massive disruptions in 2014

<b>2) Connected devices and the Internet of Things</b> - Many of these new business models for clients will be based upon the integration of physical …