matthewgay

94 Flips | 2 Magazines | 9 Following | @matthewgay | Keep up with matthewgay on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “matthewgay”

Fox.com Aims to Conquer Ad Avoidance With ‘MasterChef Junior’ Experiment

By<p>Suzanne Vranica<p>Suzanne Vranica<p>The Wall Street Journal<p>Biography<p>@VranicaWSJ<p>Suzanne.Vranica@wsj.com<p>Starting this week, viewers of “MasterChef Junior” on Fox.com will be able to watch adorable youngsters whip up their tasty creations without sitting through 10 minutes of traditional TV …

Why the Traditional TV Buyer Will Never Use Programmatic TV

With everyone predicting the rise of programmatic TV, the current challenge is to get established TV buyers with big budgets to start buying on the …

The Taxing Complexity Of Digital Advertisin

<i>"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

The Beginning of the End of the TV Industrial Complex

Described in one chart.<p>After years of insisting otherwise, investors seem to have decided that the pay TV business is in decline. Last week, triggered by an admission of weakness from Disney and ESPN, Wall Street pounded all of the big media companies, wiping out more than $50 billion in value.<p>You …

Pay-TV

Ad Tech Insiders Fear Google Tilts The Advantage Further In Its Favor

When Google revealed plans Thursday to exile YouTube ad inventory from the DoubleClick Ad Exchange (AdX) by the year’s end, many in the ad industry …

Comment on The Rise Of 'Header Bidding' And The End Of The Publisher Waterfall by Wentong Li

The header bidding is trying to increase the competition of each ad opportunity for publisher assuming each SSP connected with its proprietary demand …

Despite Increased Spend, Video Consolidation Could Ultimately Reduce Ad Loads

Digital automation may increase the volume of video ads initially, but improvements in targeting and cross-screen frequency caps will drive more …

Sonobi Raises $10.4 Million And Makes Some Big Hires

AdExchanger |Sonobi, an ad tech company serving both publishers and agencies, has raised $10.4 million in Series A funding and made a few notable …

P&G, HTC and More Set Sights on Millennial Gamers

Cord-cutters, who are driving ad dollars away from TV and toward digital media, are also pushing more marketers into the gaming arena. Video games …

eSports

Execs Worry Over Audience Delivery via Digital, Mobile and Social

There’s no doubt that advertisers are funneling money into digital, mobile and social (DMS). However, recent research suggests they’re still …

AdTech

How digital marketing operations can transform business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and …

Customer Experience

Verizon's Spending Spree Signals Death To The Ad Ecosystem

A lot has been said about the bloated nature of the ad-tech ecosystem, the vast number of middle-men that add questionable value, and the opaque …

Cablevision 'TAPPs' Into the Power of Addressable Advertising

For all the chatter in the system about data-enhanced network TV sales, the potential for seismic change may very well lie with the cable operators …

Time Inc. Adds Audience Categories As 'Programmatic Print' Takes Off

After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories to …

Adobe Pitches Marketers On A Cross-Device Data Co-op, But Privacy Is A Snag

The competition among cross-device providers is no longer a one, two or even three-horse race, but looks more like a mad steeplechase with 20 animals …

Kantar Continues WPP’s Tech Blitz With BIScience Investment

WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience.<p>The terms of the deal were not …

Nielsen Q2: eXelate Acquisition Already Making Its Mark

Nielsen's acquisition in March of data-management platform and exchange eXelate is already proving its value, the measurement company said during its …

Rubicon Project Finishes Chango Integration, Grows Revenue 88%

AdExchanger |Rubicon Project branched out into new areas in a strong Q2 that saw revenue grow 88% to $53 million. Managed revenue grew 48% to $227.2 …

The Future Of TV And Lessons From 1996

<i>"</i><i>On TV And Video</i><i>" is a column exploring opportunities and challenges in programmatic TV and video.</i><p><i>Today’s column is written by</i> <i>Randy Cooke, vice</i> …

Advertising Industry

Does TV Measurement Even Need A Standard?

As advertisers apply more data to their television buys, how will old measurement standards meet their needs?<p>The idea ignited a debate during a panel …

Disney’s Bob Iger: Inevitable that ESPN Goes Direct-to-Consumer

By<p>Shalini Ramachandran<p>Walt Disney Co. Chief Executive Bob Iger said on CNBC Monday morning that “there’s an inevitability” to ESPN peeling itself away from the traditional pay TV bundle.<p>“I think eventually ESPN becomes a business that is sold directly to the consumers,” Mr. Iger said.<p>ESPN, which is …

Media Industry

BuySellAds Launches Self-Serve Programmatic Direct Platform For Publishers

BuySellAds, a supply-side platform (SSP), on Monday announced the launch of a “programmatic direct” ad platform that publishers can use on a …

5 Mobile Ad Players That May Be Acquisition Targets

AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands …

Advertising

There Are No More Secrets Left In Programmatic, Only Lots Of Work To Be Done

How do you achieve higher yield in programmatic? Columnist Rob Rasko digs deep into two "non-secrets" to bring you programmatic wisdom.

TubeMogul Plans To Rule Programmatic TV Buys

TubeMogul (NASDAQ:TUBE) is a broker, at its bare bones. The firm operates as a demand-side enterprise software company for digital branding. A …

Rubicon SEC Filing: Chango's 2014 Revenues Were $43M, But Retargeting Firm Wasn't Profitable

Chango recorded 2014 revenues of $43 million prior to its acquisition by Rubicon Project, according to a new US Securities and Exchange Commission …

Here's an interesting theory on how Facebook could be more valuable than Google in just three years

That's a prediction from David Jones, the former global CEO of the huge advertising agency network Havas. Since leaving that business last year he has gone on to start his own "brand technology group," You & Mr Jones, which has raised $350 million in funding and has already made investments in tech …

TV 2.0 Moves From Concept To Reality At Cannes

The TV ad makeover is gaining steam, judging by comments on the ground this week in Cannes.<p>Cablevision and NBCUniversal/Comcast are talking up the …

The Allure of Audience Extension: Interview With Craig Leshen, OAO

<b></b>When I last spoke with Craig Leshen, President of OAO, he was helping explain that programmatic isn’t automatic – there’s still a lot of manual work …

This Cage Called 'Advertising' - The Drift from Upstream

In case you haven’t picked it up in these <i>Drift</i> posts over the years, I’m obsessed by words.<p>Words can elevate or crush; they can liberate, obfuscate, …