Matt Archambault

1,116 Flips | 1 Magazine | 25 Likes | 13 Following | 142 Followers | @mattarchambault | I used to work in reputation management and created a magazine chock full of helpful info. Expires 01/01/18

Five Ways to Make Your Brand More Powerful

Sadly, even when brand communications hit all the marks—they're clear, meaningful and on message—they're often dull.<p>That's an opportunity, though, …

Marketing

Google has lost the war on webspam

Google made huge changes to its algorithm over the last 18 months – the most recent being last weekend’s update – dealing with its “core” …

What is link earning?

Link earning is the process of adding so much value to a story that journalists and bloggers cannot fail to link to your website when covering …

Quiz: Are You Really Ready to Start a Blog in 2016?

<b>For the last two years I’ve written prediction posts about what you’ll need to know before starting a blog. These have been really popular and helped</b> …

4 Tools to Create Interactive Content in Minutes

If we take a quick glimpse into the crystal ball, we see a future of content marketing less about the impact of words and more about the experiences …

60 Steps for Your Content Writing Checklist

The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to …

Dos and Don’ts for LinkedIn Headlines

Your content must always have a headline and one of the most effective social media channels in which you publish content is LinkedIn. In general, …

7 Tips for Landing an SEO Job

Job hunting in the ever-evolving SEO industry is a unique challenge. SEO is one of the few industries in which years of experience means far less …

43 Reasons SEOs Can’t Fear Change: 2016 Digital Marketing Predictions

43 Reasons SEOs Can’t Fear Change: 2016 Digital Marketing Predictions was originally published on BruceClay.com, home of expert search engine …

Spring Clean Your Online Presence in 3 Easy Steps

Now that review and feedback sites are readily available at consumers’ fingertips, it’s especially important for nail techs and nail salon owners to …

Google: Nothing Has Changed Now That Panda Being Part Of Core Ranking Algorithm

As I keep trying to get the answer to what's the difference now that Google added Panda into the core algorithm, I keep getting more and more …

Google: Webmasters Likely Won't Notice Future Panda Updates

John Mueller in a Google+ hangout this morning said that with future Panda updates, since it is now part of the core algorithm, webmasters "probably …

51 Headline Formulas to Skyrocket Conversions (And Where to Use Them)

Pop quiz!<p>Which headline will get more clicks, likes, and shares?:<p>a) The Breathtaking Geometry of America from Above<p>OR<p>b) America From the Sky<p>This is …

Are You Measuring Brand Awareness Right?

Brand awareness is one of those slightly mysterious, intangible elements of marketing. Everyone knows they should be working towards increasing it, …

Peach.cool is Friday's hottest social network

A new take on sharing from the co-founder of Vine<p>It's been a while since the last fameball social network took the Twittersphere by storm — Ello launched and then evaporated from the public consciousness in September 2014. But the stars have aligned once again, and everyone in the group iMessage …

78% Of SEOs Believe That 2016 Is Going To Be A “Great” Year For Business

At BrightLocal, we’ve recently published the annual update to our Local SEO Industry Survey, a report that looks closely at the local search industry …

How to Create a Varied and Natural Backlink Profile

Backlinks have always been an important part of every SEO strategy. In the past it was simple: the more links, the higher your PageRank. This isn’t …

Google Makes Major Changes to In-Depth Article Results

Google has made some changes to in-depth articles in the search results which make them appear more like regular organic search results.<p>Dr. Pete …

Google update: Real time Penguin? Or something else?

We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing …

The Quick And Dirty Guide To Hiring An SEO Firm

I’ve been running a digital marketing agency (that’s what we call SEO firms these days to hedge our bets, just in case SEO actually does die) since …

What Google Really Wants From Your Website

Do you feel that SEO (search engine optimization) is all smoke and mirrors? That the rules are always changing? That you get conflicting answers from …

Research on Content & Social Strategy

SEOs Confused, Puzzled After Google's Mystery Update

Below is a summary of some of the questions, answers and additional confusion around the Google core algorithm update this weekend and the Panda news.

Why Wikipedia Is in Trouble

When I was in the hospital a few months ago—I’m fine, thanks—I asked the attending resident about a new drug that I’d heard treated my condition …

Wikipedia

5 Reasons NOT to Batch-Write Your Blog Content

<i>This follow-up to 5 Reasons to Batch Your Blog Content is a guest contribution from Christian Karasiewicz.</i><p>Are you thinking about batching your blog …

How to Create a Blog Persona to Make Your Content Consistently Relevant

Ever pick up a magazine, start flipping through to find something of interest, only to find yourself on the last page without having read …

Marketing

How to measure the effectiveness of content

<i>Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook</i> …

8 SEO Experts Reveal Fascinating Predictions for 2016

I want you to think about <i>everything</i> you know about search engine optimization (SEO). Every little tip and trick you’ve been taught, all that niche …