matt_drost

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Applejack. For When Hard Cider Just Isn’t Strong Enough

While the American colonists drank hard cider like their modern-day counterparts swill Pepsi and Coca-Cola, for some, cider’s relatively mild 4 to 6 percent alcohol concentration just wasn’t alcoholic enough. The solution to this pressing pioneer problem was applejack.<p>Cider, circa 1775, was …

Alcohol

Let Your Customers Segment Themselves by What They’re Willing to Pay

The late Sir Colin Marshall, when he was CEO and chairman at British Airways (BA), knew that success in his business came down to superior value capture. In a 1995 interview with <i>HBR</i>, he summed up the opportunity brilliantly: “You’re always going to be faced with the fact that the great majority of …

Trappists in Spencer tap monk mystique in launching brewery

SPENCER — The monks live in a fieldstone abbey nestled in rolling farmland, supporting their modest lifestyle by selling religious vestments and jam …

Man Leaves Secret Fortune Worth $187.6 Million to Wash. Charities

A Washington state man has left a fortune worth $187.6 million to charity, after spending his life keeping his wealth a secret by coupon clipping and …

The Lost Art of the Hors d'Oeuvre

Snacking is the highest form of eating, and what is the hors d'oeuvre other than a glorified snack? Here are three classics worth spoiling your dinner for.<p><i>Published in the December 2013 issue. Also: here's a list of more things that any man can take to Thanksgiving with neither too much nor too</i> …

New Bruce Springsteen Album Due January 14th

Bruce Springsteen will release <i>High Hopes</i>, an eclectic album that combines covers, re-recordings of old songs and studio outtakes from the past …

Music

5 Must-Know Public Speaking Tips for Introverts

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>An email arrives inviting you to speak in front of a group of business leaders, and you panic. You have lots to say and important information to share, but you aren't comfortable speaking in front of large groups. Sound familiar? You're …

This Man is Positive LBJ Hired a Man to Kill Kennedy. And He Knows That Man's Name.

He's in Dallas today, wearing a bullet-proof vest, asking you to hear him out<p><b>Roger Stone is a sneaky operative</b>, a man typically described as a "political hit man" and a master of the darkest arts of campaign politics. But in recent years, the man who famously tattooed Richard Nixon's face on his …

How Johnnie Walker Is Chasing The World's Middle Class

Johnnie Walker Scotch Whisky is just about everywhere. You can find the distinctive square bottle in bars, liquor stores and supermarkets from Milwaukee to Mumbai.<p>According to the trade magazine <i>Drinks International</i>, Johnnie Walker is the ninth best-selling brand of distilled spirit in the world. …

A Special Agent's Secret Job: Hit Man

<i>GQ Magazine</i> correspondent Jeanne Marie Laskas calls him "Special Agent Charles Hunt," but that's not his real name. He's sometimes known as "Thrash" or "Hammer," Laskas says (also not his real name).<p>That's because Hunt is a special agent with the Bureau of Alcohol, Tobacco, Firearms and Explosives, …