Matija Bojovic

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7 TED Talks you should watch if you want to be an entrepreneur

Four simple words that sum up the value of TED Talks.<p>We love these quick, easy-to-digest videos with just the right amount of important information to entertain and educate in just a few minutes.<p>It's free, high-quality wisdom from industry leaders — what's not to love?<p>Below are the top seven videos …

TED Talks

7 Excellent Ways to Attract New Customers

September 12, 2014<p>As a business owner, you're no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new …

Marketing Psychology: 10 Revealing Principles of Human Behavior

Branding Is About Creating Patterns, Not Repeating Messages

In the latest Method 10×10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.<p>Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no …

10 Basic Things Indie Filmmakers Need to Know about Digital Cinematography Before Shooting

<i>First published on his filmmaker-centric site NoFilmSchool.com in 2010 and updated consistently since then, Ryan Koo’s digital cinematography guide</i> …

Cinematography

Right In The #Feels – 13 Examples of Emotion-Focused Marketing

What makes a message memorable?<p>According to Chip & Dan Heath’s Made To Stick, one of the best ways ingrain a message is to make people feel strong …

Literally Arousing – 15 Examples of Emotional Marketing - Word-of-Mouth and Referral Marketing Blog

The third principle from the STEPPS model is <b>Emotion</b>.<p>Emotions help us connect with one another, and inspire us to act.<p>When we come across a story …

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>…

The 10 Mistakes All New Content Marketers Make (And How to Avoid Them)

Most successful marketers who utilize content marketing can tell you that it’s a bit like tampering with fireworks.<p>After years of content creation, I’ve learned a great deal from committing a number of mistakes; every single mistake listed below, in fact.<p>And that’s not a bad thing. We learn from …

Getting Started

If you are new to content marketing, you have come to the right place! Here are some common questions you may have.<p>What exactly <i>is</i> content …

Tips and Ideas

Tap into your inner interior designer and find decorating tips and ideas to inspire your home.<p>Find style advice, home improvement tips, and more for …

7 Things You Didn't Know About Your Bed (PHOTOS)

There are few things we love more than a comfy bed. And though it's a place where we spend a huge amount of time, very rarely do we give it much thought. Sure, we focus on things like silky sheets, sturdy mattresses and cool headboards, but there are really some fascinating facts about this piece …

Top 10 facts about beds

1. ‘Bed’ is an Old English word but ‘bedroom’ arrived only in 1600 and ‘bed bug’ in 1803.<p>2. The post of Gentleman of the Bedchamber to the British …

10 Ideas to Create Meaningful Family Moments

Every moment together counts, so make the most of family time with these perfect ideas.<p>When the whole family is involved in planning fun activities, you'll have more opportunities to experience special moments. "Family glue" is what Pat Tanner Nelson, professor of Human Development & Family Studies …

List of awareness days

A national or international <b>awareness day</b> or <b>observance</b> is a date usually set by a major organisation or government to commemorate a public health or …

International Day of Families 15 May

Although families all over the world have transformed greatly over the past decades in terms of their structure and as a result of global trends and …

United Nations

10 Interesting Facts About Sofas

The living room is the heart of the home, the place where we go to relax and unwind. And it is usually the living room sofa we flop ourselves onto …

Your Brand Is About the Feels

This story originally appeared on Personal Branding Blog<p>When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual …

Public Relations

10 Laws of Social Media Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.<p>It's vital that you …

Marketing

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major …

Small Business

Top 10 Marketing Books of All Time

Essential books for entrepreneurs who really want to understand how and why their customers buy.<p>In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business …

Content Marketing Trends in 2016: What We’ve Seen So Far

In 2015, I wrote an article on Business 2 Community about Content Marketing trends in 2015 and what we saw that changed the content marketing …

25 Brands to Follow for Visual Content Marketing Inspiration

Content Marketing

5 Smart Ways for Startups to Spend Marketing Money

Press and publicity and marketing are rapidly becoming one of those things that is worth what it costs.<p>Almost everyone who starts a business understands the importance of getting known--telling potential customers about your product or service.<p>Yet few actually budget for marketing in their start up …

What is a marketing budget for a small startup?

Ankit Srivastava, Entrepreneur (2014-present)<p>Answered Mar 21, 2015 · Author has 183 answers and 1.9m answer views<p>Sheetal Rai, Business Analyst at …

Brand Strategy 101: 7 Essentials for Strong Company Branding

Discover what truly makes a strong brand strategy, why your organization needs one, and how to start building it today.

Introduction to Brand Strategy - Part 1: What Is Brand Strategy?

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and …

Inside the world's 8 best advertising campaigns of 2015

But what makes these successful campaigns different from the ones we avoid? The Gunn Report just produced its list of the most successful advertising campaigns of 2015, along with insights into each of the top 8's strategy, media execution and effectiveness.<p>The report identifies the most awarded …

Festivals

Top 15 Ad Campaigns of the 21st Century - Advertising Age

“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever …