Matias Gaffoglio

33 Flips | 2 Magazines | 7 Following | 2 Followers | @matiasalunar | Neoris Global Design & Digital Marketing | NonlineAgency #CX | Alunar Drummer | Branding, Online, Mkt, Wine, Music, Drums...

What Designers Need to Make Wearable Tech Exciting Again

<i>Amin Zayani</i> <i>is the tech evangelist and maker-in-residence at</i> <i>Relayr.</i><p>The Verge’s list of “best wearables of 2014” is mainly comprised of objects for around the wrist which can record fitness information and show phone notifications. It all seems tiresomely limited. Isn’t it amazing that the very first …

Montblanc TimeWalker - Ape to Gentleman

Montblanc is a brand of elegance – well known for producing quality writing instruments such as fountain pens. Over the years the brand has expanded …

5 Lesser-Known Bourbons You Should Be Drinking

These days, bourbon drinkers have a lot of choices in front of them. The big distillers have brought out a steady parade of small batches, single barrels, and special reserves, and they've been joined by a new wave of craft distillers and blenders who are creating premium whiskey on a smaller …

Autentico Tequila Alacran - Ape to Gentleman

Autentico Tequila Alacran also known as <i>Alacran Tequila</i>, was founded in 2010 in Mexico City. Alacran’s commitment to excellence and producing a great …

Tequila

Ralph Lauren Polo Fragrances - The Story - Ape to Gentleman

Mr Ralph Lauren<p>Born on October 14, 1939 in the Bronx, New York, Ralph Lauren is one of, if not the best known American fashion designers of all time. …

Men's Fashion

Barker Footwear - Ape to Gentleman

Barker may not be a purveyor of footwear that you are familiar with but you can rest assured that they are one with a heritage which is quite beyond …

Footwear

Schott NYC - 100 Years - Ape to Gentleman

Over the past century Schott NYC have been clothing iconic figures in various pieces of outerwear – which, themselves have become icons. From their …

The Charles Eames Office Chair - Ape to Gentleman

Are you sitting comfortably? Well, in your own home office, you certainly should be. It’s all well and good having all the latest mod-cons and …

Furniture

H&B London - Ape to Gentleman

For those of us who have become disillusioned with ‘traditional’ offerings in the men’s luxury accessories market and disenchanted by the over …

Men's Fashion

Jorg Gray Watches - Ape to Gentleman

In a tough economic climate, albeit improving (spread the good news) – we all still want to look our best, and treat ourselves to quality, in every …

The Glenlivet Guardians’ Chapter Winner - Ape to Gentleman

Back in October we introduced you to The Guardians’ Chapter from the expert distillers at The Glenlivet, a series of events where the famous …

Tecnología - Pymes y Autonomos

A lo largo del año 2017 las amenzas sobre la seguridad informática de las empresas han ido en aumento. Ya era una tendencia que se había iniciado en …

Tecnología - Pymes y Autonomos

A lo largo de los años he visto a muchos empleados en las empresas que despotricaban contra Windows, pero a la vez alababan y utilizaban Mac como sus …

Technology Isn’t The Only Answer to Digital Disruption

Let’s take a closer look at the Wheel of Disruption, which has since been updated since its debut in <i>What’s the Future of Business</i>. In the center is the “Golden Triangle,” of Social, Mobile and Real-Time surrounded by the Cloud. The Golden Triangle is encircled by other emergent technologies and …

Piggybacking: Marketing for The Age of The Network Effect

<i>Sangeet Paul Choudary is the author of the blog Platform Thinking. Patrick Vlaskovits is a NYT bestseller author and CEO of Superpowered.</i><p>Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built …

Is Your Brand Mature Enough For Thought Leadership?

<i>This post is a collaboration with Hugh Kennedy, EVP of Planning at PJA Advertising. We have observed that virtually every CMO lists thought leadership as one of their top goals. We began to ask ourselves, can every brand be a thought leader? Based on this discussion, Hugh and I share the following</i> …

How to Decide Which Content to Sell and What to Give Away for Free - Copyblogger

You are all well aware by now that content is vitally important to your business.<p>But how do you decide which content should be freely available and …

5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog

Standing on the sidelines of the digital world can be daunting for businesses. You know you need to participate with a website, blog and content but …

The Real Cost of Modern Marketing

Across both B2B and B2C, the largest challenge digital marketers face is reaching their audiences with relevant content. Now that content has become …

2014 U.S. Digital Future in Focus

<b>2013 was another watershed year in the life of digital</b>, marked by transformative changes in how people interacted with technology, how content …

Is Your Company A Storyteller Or A Storydoer? The Answer May Determine CMOs' Success

After a very public train wreck, JC Penney is in a rebuilding phase. It’s beginning to re-assemble its marketing team, starting with an exciting recent hire. This is the moment for the company to ask itself: Does it want to be a storyteller or a storydoer? What’s that, you might ask?<p>The fundamental …

'The Rise Of The In-House Agency': CMOs, Industry Respond To ANA Report

The ad world has been abuzz of late with talk of the Association of National Advertisers’ recent report, “The Rise of the In-House Agency.” The report found, via a survey of more than 200 client-side marketers, that penetration of in-house agencies has increased 16 percentage points, to 58%, from a …

Why B2B Marketers Should Use the Top Social Media Platforms

Forrester Research published a report revealing how pervasive the use of social media is among B2B decision-makers in North America and Europe. …

Search Traffic Drops, Social Traffic Doubles

Social discovery and sharing platform Shareaholic today released a report comparing search traffic versus social traffic over the last 13 months. While it’s no surprise that search is a mature tool and social is still a relatively new one, the biggest trend that immediately jumps out is that the …

You Should Be Able to Explain Your Startup in 1 Sentence

Here’s a pro tip that’s extremely obvious, but often completely ignored by entrepreneurs everywhere: <b>You should be able to explain your startup in one sentence</b>. That’s it. No exceptions.<p>Beyond the obvious rule that founders should never start a company just because they really like calling …

7 Things Your Social Media Consultant Should Tell You

Anjali Mullany (Fast Company’s social media editor) exposes social media consultants.<p><b>If social media</b> consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining <i>Fast Company</i> last spring, I was the social media editor at the <i>New York Daily</i> …

Why Your Web Analytics KPIs Are Wrong (And Getting Worse) And How To Fix Them

You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in order to grow and remain competitive in this increasingly digital world. Yet it’s ironic that, …

Everything You Know About Branding Is Wrong

If you ask any major corporation, the majority would probably agree—branding is everything.<p>Except the word “brand” may be the most misunderstood, misrepresented, and misused word in recent memory. So, while branding is a vital element to any organization’s success, the majority of companies might …