For decades brands basked in the glory of control, control over consumers’ perceptions, impressions, and ultimately, decisions and ensuing experiences. Brands have now lost control of defining impressions,
socialmediaexaminer.com - Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking.
socialmediaexaminer.com - Krista Bunskoek is a content marketer at Wishpond. Wishpond makes it easy to run social contests & promotions, make online ads, generate leads and nurture sales conversions with email automation campaigns.