Andrew Mathwin

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5 brands making the most of PR-specific Twitter accounts

Does your company or client need a PR-specific Twitter account?<p>It’s probably a question reserved for larger companies, but PR teams have wrestled …

Public Relations

How Many Teens Are Actually Leaving Facebook?

Word on the street is that teens are leaving Facebook in hoards and instead flocking to apps like Snapchat and Instagram.<p>A report from digital agency …

Is Google Plus Important for Search Engine Optimization? - Jeffbullas's Blog

Is Google plus important for search engine optimization? We all know that being found by search engines is in essence free marketing.<p>And who doesn’t …

SEO Copywriting Tips, Secrets, and Strategies

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet …

Copywriting

The Great Brand Dilution

For decades brands basked in the glory of control, control over consumers’ perceptions, impressions, and ultimately, decisions and ensuing experiences. Brands have now lost control of defining impressions, losing the ability to govern shared experiences.<p>For decades brands basked in the glory of …

Facebook Paper App: This Week in Social Media

Shares 2K<p>Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up to date with social media</b>, here are some of the news …

Social Media Marketing

Top 10 Social Media Blogs: The 2014 Winners!

Shares 7K<p>Are you looking for some good social media blogs to read? Look no further!<p>Our fifth-annual social media blog contest generated over <i>600</i> …

Engagement: How to Create a Loyal Audience That Loves You

Shares 3K<p>Is audience loyalty important to your business?<p>Are you wondering how you can increase your audience loyalty through engagement?<p>To learn the …

Marketing

5 Ways to Increase Fan Page Engagement With Facebook Games

Shares 3K<p>Want to increase your Facebook fan engagement?<p>Have you considered adding games to your Facebook page?<p>Facebook games engage people’s …