Mathew Mammen

8 Flips | 2 Magazines | 6 Following | @mathewm2014 | Keep up with Mathew Mammen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mathew Mammen”

3 Ways Companies Screw Up the Easiest Marketing Strategy in the Game

Refer-a-friend is the most effective marketing strategy, if you know how to do it right.<p><i>We hear too much about the overhyped success stories of expensive refer-a-friend marketing campaigns that drove revenue for the roof for a select few companies. I wanted to hear more about how useful</i> …

5 of the World's Top Digital Marketers Come Clean About Strategy

I decided to ask some of the world's best digital marketing professionals, "Do you keep your best strategies for yourself?" Here is what they said.<p>Recently, a guy told me on Twitter that he felt marketers kept their best strategies to themselves.<p>This caused me to ponder.<p>Then I came to the …

6 Unusual Marketing Campaigns That Actually Worked

When it comes to marketing, it seems everything has already been done. But that’s not such a bad thing as it also means there are tried and true …

Marketing

7 ways to marry online and traditional marketing tactics

Social media is woven into the DNA of consumers and customers today, yet many marketers continue to treat it as a satellite activity.<p>To win with …

Chicken Or Egg: Do You Need A Killer Product Or A Solid Marketing Strategy First?

Okay, so you’ve developed a business, and you have an idea for what your product’s going to be. It’s going to take time to develop your product to the level of excellence you desire, so you’re considering getting started with a marketing campaign in the meantime. But then, how can you build a …

Marketing

6 Reasons to Invest in a Content Marketing Strategy Right Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You’ve heard about the potential benefits of content marketing, but how much have you actually invested in a strategy? If the answer is “very little” or “zero,” you could be missing out on significant benefits. Content marketing isn’t a …

Marketing

Four Steps for a Successful Multilingual Marketing Campaign

For modern businesses, the key to being successful is to stay current. The advent and growth of the Internet and social media have made the world a …

Marketing

World Bank chief economist on future of India's economy

<b>Poor governance and inadequate infrastructure are holding up growth in India, says World Bank's chief economist Kaushik Basu.</b><p>With annual growth rate hovering below 5%, Asia's third-largest economy has been weighed down by high inflation, a weak currency and a drop in foreign investment. A slowdown …

Economics