matcolli

8 Flips | 1 Magazine | 10 Likes | 3 Following | 13 Followers | @matcolli | Keep up with matcolli on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “matcolli”

From 1BN To 2BN Users: Mobile Messaging Apps To Get “Mass Adoption” In 2014, Says Ovum

If you thought the hype around mobile messaging apps had reached some pretty crazy heights already — what with SnapChat apparently snubbing cash acquisition offers of $3bn and even $4bn, from Facebook and Google respectively — expect even more craziness next year. A lot more, as usage of …

Mobile Guideposts on Flipboard

By matcolli | Insights that demystify the mobile economy<p>From 1BN To 2BN Users: Mobile Messaging Apps To Get “Mass Adoption” In 2014, Says Ovum<p>If you …

Tools For Mobile Marketers To Drive App Engagement

Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less …

Three Tips For Achieving High Quality Consumer Engagement For Your App

Last week, Nokia and Internships.com launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, …

The Real Reason Mobile Ad Revenue Struggles To Keep Pace With Forecasts

Ever since the early 2000s, entrepreneurs, analysts, and media have seized upon the miniaturization of high powered computing, increased bandwidth …

How To Manage Your Company’s Multi-App Strategy

This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile …

Why Is Facebook Killing It in Mobile, While The New York Times Struggles?

Last week, both Facebook and The New York Times reported quarterly earnings. While Facebook continues to show impressive growth in its mobile …