massimo facchinetti

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5 Content Marketing Myths to Boot Immediately | Inc.com

Content marketing is no longer the new buzzword, it's alive and well and growing a lot of businesses.<p>According to the Content Marketing Institute's B2B Content Marketing 2015 Benchmarks, Budgets, and Trends--North America) 88% of the respondents said they were utilizing content marketing, and 76% …

From logos, to business names and marketing, here is a beginners guide to building a successful brand that conveys the right messages<p>Get your branding right, and your business could reap the dividends for decades to come but get it wrong, and it might be your most costly mistake. So how can you …

Stocks

4 email apps you should be using instead of the one that comes with your phone

But this means that many people who rely on Mailbox, including me, will have to find another email app.<p>I love Mailbox because you can "snooze" emails so they disappear from your inbox until later, and quickly archive and delete messages to empty your inbox.<p>Fortunately, there are a handful of other …

17 Clever Psychological Tricks You Can Use In Your Daily Life

Actions speak louder than words, yet we don’t understand them completely. Now while it isn’t possible to decode someone’s mind exactly, attempts can …

Self-help

Mercedes: 'More Than Competitive' Electric Cars Possible--When Business Makes Sense

There will be, Heix responded, but "not in the near future."<p>Would it be within his lifetime? Perhaps, he mused, but not within the next one to three …

Electric Vehicles

How To Create An Easy Content Marketing Strategy You'll Actually Use

Where do you start with content marketing? The first step is develop a plan that looks at your goals, conversion actions, key audiences and ways to reach those groups.<p>There’s no magic to creating a usable content marketing strategy.<p>It’s kind of like building a habit.<p>Actually, you are building a …

Apple has quietly been moving into a hot new market

The company has acquired two startups — Metaio and Faceshift — that produce software that can warp the reality around you, either adding in things (augmented) or changing everything altogether (virtual).<p>Microsoft's HoloLens headset, which is set to launch in 2016, sets up the user in a "mixed …

The Ultimate Visual Encyclopedia Of Booze

The folks over at Pop Chart Lab—the Brooklyn-based studio that parlayed the infographic trend into a lucrative business—aren’t strangers to a good drink. In fact, some of their best work has been boozy: the definitive cocktail-mixing chart, a rundown of the most famous fictional beers, and a map of …

Great Tools for Creating Infographics For Free

Tools for Creating Infographics<p>Infographics provide an excellent way to get information across to people quickly and simply. These days we are …

Automotive Future: Success with Services, Not Cars

MUNICH—Decision makers in the automotive industry should be alert: The digitization will radically change development processes and business models, …

We Need to Create Business Models that Deliver Value to Overcome the Digital Divide

Huawei recognizes the urgent need to reduce the deepening digital divide between those who benefit from connectivity and the internet, and those who …

Why the BMW i3 is the best electric car on the planet

The waiting is over. We've experienced the future of motoring. Actually, according to BMW the new i3 is more than that. It's the future of personal …

6 reasons why visuals should rule your content marketing strategy

Words are really not enough.<p>Sometimes we want to say something but can’t find the words, or we want to describe something for which there are simply …

How to Spruce Up Your Content Marketing Strategy in 2016 | Inc.com

In the last few years, content marketing has taken center stage and comprises the largest part of an inbound marketing strategy. Have you leveraged content marketing yet to generate leads or traffic?<p>If yes, this article will help you reevaluate your current efforts and change gears to get more out …

3 Resources to Help You Become a Master Content Marketing Storyteller - Copyblogger

How would you answer the question, “If you were stranded on a deserted island — and could only have five books with you — which five would you …

The Role of IT in the Cloud Era

"Can I get this done without going to IT?" simply wasn't an option for most enterprise projects in the past. However, the explosion of …

SaaS

SoftLayer Cloud Business Thriving Inside IBM

A year after it was acquired by IBM, SoftLayer gains SSDs, new data services, and expanded reach as IBM pursues its goal of 40 cloud centers by …

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The Continuing Evolution of Cloud Computing

By<p>Irving Wladawsky-Berger<p>The cloud in less than a decade has gone from being primarily viewed as a tool to improve IT economics and flexibility to a force that’s systematically transforming the economy and, I should add, redefining the role of the CIO. How did the cloud get to this point? And …

​As businesses reshape digitally, how will data centres react?

As businesses reshape digitally across the world, four emerging archetypes will impact the way the data centre of the future will look and …

16 Conversation Starters That Work 100 Percent of the Time | Inc.com

It's party season. After that comes conference season, and then summer workshop season, then another conference season, and then party season again. At all these events, as well as many occasions in-between, you're going to meet, or spy across the room, someone you really want to talk to. Only you …

Eight rules to help your brand take off and reach orbit

Branding is complicated. But a team of Boston Consulting Group experts has narrowed it down to eight rules that can help you rocket ahead.<p>"You need to follow them if you are to build an enduring brand," Michael Silverstein, Dylan Bolden, Rune Jacobsen and Rohan Sajdeh write in their book, Rocket, …

11 Psychological Tricks to Manipulate People, Ranked in Order of Pure Evilness

Some of these tactics are legit. Others might work, but you'd need a shower afterward. Here they are, ranked from least to most evil.