Massimo Benedetti

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Communication At Work: 13 Books To Help You To Excel at Communication

<b>If the cold weather and limited hours of daylight have you searching for inspiration, check out some of these brilliant books below to give yourself</b> …

Public Speaking

10 Brands That Listen and Tell Powerful Stories

What moves customers to promote a certain brand? What makes them decide to buy or sample a particular product?<p>Consumers go for products that offer …

Storytelling for Sales: A Performer’s Guide to Success – by Julie Hansen

Here’s a horror story for you: Day after day, you are forced to listen to one salesperson after another make similar claims of superiority while the …

Selling

5 ways to sap the human element from your storytelling

I am optimistic about the next phase of storytelling bringing the industry to a better place.<p>Still, I have a bone to pick with how some organizations …

Public Relations

Do Visual Stories Make People Care? | NPR Visuals

Since we published Borderland in April of 2014, the NPR Visuals Team has been iterating on a style of storytelling we call “sequential visual stories.” They integrate photography, text, and sometimes audio, video or illustration into a slideshow-like format. My colleague Wes Lindamood already wrote …

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The Power of Story in UX Design

Think of your favourite movie.<p>What would you say to someone, if you were asked to retell it. Most likely, you’d organize it with a beginning, a …

The power of story-telling

If we’re going to speak about the power of storytelling then I guess I should tell astory—or rather, my story. I grew up under apartheid. At school …

David Eagleman: ‘Humans are real storytelling animals’

<b>The Brain investigates ways we might “hack” our neural hardware to substitute and add senses. Can you give an illustration?</b> <br>In my lab we’ve developed a Vest [Variable Extra-Sensory Transducer] that’s covered with little vibratory motors so that we can pass new kinds of data streams to the brain as …

Singularity