There's an underground marketplace for emoji, and they're going fast.
WTF Are Yats? Why People Are Paying Thousands to 'Own' Emoji
The emoji gold rush is on. Say hello to the hidden world of Yats, the latest online speculative craze that’s driving scores of people to pay tens of thousands of dollars to buy emoji. Why? Because they've been lured by the promise that they, and only they, will forever own the emoji in question. Join us as we break down everything you need to know about Yats, plus the latest cryptocurrency crazes.