Your iPhone has trouble keeping secrets. Thankfully, there's something you can do about it.
Why (and How) to Hide Your iPhone's Unique Name From Apps
What you do on the internet, what apps you download, and where you go are all data points that can be linked to your iPhone's so-called advertising identifier. Combined with commercially available databases, this can be enough for third parties to tie your iPhone's actions to your real name and identity. Here's how to disable the feature, plus other top tips for keeping your personal information safe online.