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Is Apple Failing Us by Constantly Promising ‘the Best’ Everything?

Doesn't matter what product we're talking about — Apple Maps, AirPods, HomePod — Apple always promises that it will better than anything we've used before. But is Apple hurting its brand by blindly insisting on the betterness of everything while ignoring the reality of how we actually use tech? We try to answer that question as we look at everything unveiled at WWDC 2021, plus we show you how to get iOS 15 today (if you're ready to give it a try).

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    • Apple (AAPL)
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    • Apple Store
Is Apple Failing Us by Constantly Promising ‘the Best’ Everything?
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7 stories in this Storyboard

    Is Apple missing the mark?

    Apple's perfect world is out of reach for most Apple users

    Apple's perfect world is out of reach for most Apple users

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    Mashable - Chris Taylor

    Many of the features that Tim Cook's exec team gushed over seem like they're destined for the dustbin of stuff that looks cool in an Apple store but go unused in regular life.

    Apple's Big WWDC unveilings

    If you're ready to try iOS 15

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