Whether you choose to opt out of targeted advertising tracking entirely, or be selective about who you give this access to, the blow to advertisers is a win for your privacy.
Bye Bye Ad Trackers: The iOS App Tracking Transparency Feature is *Very* Popular
Apple released iOS 14.5 to the public at the end of April, which included the ability to stop apps from tracking your activity for ad targeting purposes. Facebook has been a vocal opponent to the change, since it will impact its ability to offer targeting to advertisers. New data shows just how popular the feature is.