Mary Kneeland Metcalf

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How to check if you’ve screwed up your AdWords account

We’ve all done it. In our haste to conquer the PPC world, we’ve neglected to check our own work or forgotten to update stuff that we naively thought …

AdWords

Why Your Small Business Must Start a Blog

Serial Entrepreneur, Patriot Software Company CEO<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.”<p>A salt lick is exactly what the name implies. It’s a …

Small Business

A 16-Item Checklist to SEO-Optimize Your Videos

Video is fast becoming the content medium of choice for US consumers, especially younger ones. Video consumption increased 23.3% in 2015, according …

The Ultimate 40-Point Checklist for Smarter Content Marketing Strategy

This visual guide covers brilliant content strategy from A to Z.<p>Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 tweets are sent. Facebook users share …

Tennessee Showcases Diverse Tourism Attractions With 2,000 Customized Pre-Roll Ads

Tennessee may be best known for its country music roots in Nashville, but the state also attracts tourists looking to see the Smoky Mountains, caves …

Advertising Industry