Probably the best source of reputation improvement in the world of hospitality must be Aspire. Brilliant blog and great tips.
Hotel Marketing
Hotel Marketing articles and news. Relevant information for hoteliers and hotel marketers.
- The MrBeast virtual concept is going to be a real challenge to established Quick Service Restaurant (QSR) business. Where any kitchen can get an accurate recipe, the right packaging materials and prod …
- Booking and Expedia are better at performance marketing because they're marketing brands. They can target keywords such as Hilton Hotel Piccadilly which gets a lot of qualified search. Reportedly 40% …
- Great quick access to trend and volumes from Google.
- Measuring search volume for a brand is the most pragmatic way to measure brand awareness. Brand campaigns should just be focused on measuring the impact on search volume. But probably most people are …