Icon version of the Flipboard logoMailChimp Brands that are totally killing it with voice, tone & style (and how you can, too)uxdesign.cc - Erin Schroeder There’s a reason certain brands are killing it in today’s ever-evolving market and economy: It’s their consistency. Yes, it’s consistency in …
Advertising Industry Marriott Is Starting to Look a Lot Like a Media CompanyAdweek - Josh Sternberg A feature-length piece about the history of Venice’s oldest Jewish ghetto (dating back to 1516) with a dollop of suggestions for modern visitors. A …
How smart tech could revolutionize hotel operationshotelnewsnow.com NASHVILLE, Tennessee—Consumers are sharing more data, and artificial intelligence and machine-learning technologies are increasingly evolving to …
WeChat How China is Cashing in on Group Chatsa16z.com - Connie Chan One sunny afternoon this April, a Chinese teenager nicknamed Gallen was backpacking through Bali, hunting for things to do. But he didn’t turn to …
Airbnb The Airbnb Lesson for Startups? Success Takes More Than Technologyhbs.edu Investors riding the wave of technology public offerings have been waiting for a powerhouse debut from Airbnb, which logged its 500 millionth …
Google Shopping Retailers are rethinking their Google Search strategies | Modern Retailmodernretail.co - By Cale Guthrie Weissman For publishers, it presents a real problem because users are less likely to click links if the information is neatly provided on the search page. …
Branding Fundamentals | Part 1: Definition - Views - Interbrandinterbrand.com - Calin Hertioga Imagine you enter a bank, ask for an account statement to see how much money you have, and the clerk says something like: “Your money – well, you see, …
How important are Google reviews?netaffinity.com - By jordan lillis in Digital Marketing There’s no denying it; we’re an impressionable and highly influenced bunch – by those we trust, anyway. The steady (and sometimes scary) rise of …
Marketing Unethical Marketing Destroys Customer Experience And Brand ReputationForbes - Shep HykenNo one likes a con artist. Over time – if not right away – customers know when they are being “had.” It can range from slightly exaggerated claims to blatant lies – and everything in between. This is marketing.
TripAdvisor focuses on good news in Experiences as overall revenue continues to fallphocuswire.com - kmay@phocuswire.com (Kevin May) Revenue increased from $376 million to $422 million over the course of the first and second quarters of 2019 but year-over-year the business is down …
Google My Business launches “Hotel attributes” sectionhotelmarketing.com By default, Google provides a summary of your hotel’s amenities that customers can view from Search and Maps. Now you can edit this information in …
The Big Trend in Hotel ArtArchitectural Digest - Alexandra PeersWhen the Peninsula Hong Kong hotel installed its newest sculpture last week, it took 72 people—and two cranes—to complete the task. Artist Janet Echelman’s swaying 130-foot-high net of fiber embracing
Are you really ready for China?hotelsmag.com According to Worldbank, there were 143 million outbound travelers from China in 2017. That same year, the U.S. had 87 million outbound travelers. …
The Long Decline of the Hotel Minibarmedium.com - Ernie Smith More than 20 years ago, a reporter for the New Republic took a sharp stab at a famous conservative conference by implying nefarious activity that …
Business School On Social Media, Sell Your Brand, Not Your Stuff | Stanford Graduate School of Businessstanford.edu - Lee Simmons A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold. Off the coast of New Zealand last …
Experience is the answer to disposable advertisingcampaignlive.co.uk - Adam Fulford Register for free today to be eligible for email bulletins and further access to articles. If you have recently become a member, please follow the …
Baidu Introduces Aladdin as Its First Hotel Ads Productkoddi.com Baidu, one of the biggest internet giants in the world and China’s top search engine, recently released its hotel ads product across multiple …
Loyalty "Hotels have an extraordinary advantage over OTAs." - DBS Paris 2019 Day One Wrap-Uphospitalitynet.org - Rob Funnell After months of anticipation, the Direct Booking Summit EMEA opened its doors this morning - and if the first day is anything to go by, this could …
Loyalty Hotel Chains Should Bury The Chain Hotellinkedin.com When French giant Accor took over managing “Das Stue”, Berlins most successful luxury hotel, frequently voted among the best in the world, not a …
Google Flights Here Are Travel’s Big Winners in an Antitrust Crackdown on Big Techskift.com - Dennis Schaal Suddenly there is a glimmer of hope that the travel industry can get some relief from nearly mandatory fees: paying for ads in Google search and in …
Sales Attribute-based selling in hotelsphocuswire.com - By Simone Puorto - Simone Puorto Consulting | June 4, 2019 Mews brings in $33M to help take hotel tech platform to U.S. Ixigo shifts to “full OTA experience” in deal with Indian e-commerce site Flipkart How …
Facebook How Hotels Can Take Advantage Of Facebook's New Appointment Booking Tooleighty-days.com - 80 DAYS Earlier this month, during National Small Business Week in the US, Facebook announced three new features aimed at empowering small businesses. One …
Pay Per Click Branded Keyword CPCs Continue to Rise in 2019 | PPC for Hotelsgcommercesolutions.com Do you measure paid search media success by Return on Ad Spend (ROAS)? Then you should know that any increase in cost-per-click on paid search for …
Google AdWords What’s Going on with Google and Vacation Rentals?vrmintel.com - Susan Blizzard What if the Only Website You Ever Needed for Travel Booking was Google.com? Related: Before you read this, check out: Google Adds Vacation Rentals By …
Loyalty programmes help hotels take back bookings from OTAs, says Accor CEOarabianbusiness.com - By Lubna Hamdan Loyalty programmes can help hotels take back control of bookings from dominating online travel agencies (OTAs) such as Booking.com and Expedia, …
