Hotel Marketing

By Martin Soler | Hotel Marketing articles and news. Relevant information for hoteliers and hotel marketers.

The 40 Most Common SEO Mistakes [Infographic]

Which search engine optimization (SEO) mistakes appear most often on websites?<p>To find out, SEMRush used its site audit tool to collect anonymous data …

SEO

Skyscanner sees big boosts in conversion for users of its Direct Booking solution

Skyscanner’s Direct Booking solution, which seeks to provide a flexible, optimized retail experience, has seen an across-the-board increase in …

Airlines

Winding Tree is the new kid on the blockchain set on disrupting Airbnb and Expedia

Bitcoin and Ethereum may be the stars of the cryptocurrency story, but the real hero is the technology behind them: blockchain. Platforms like Winding Tree, which is operated by a non-profit out of Switzerland, are using the blockchain to disrupt industries.<p>Essentially there are two ways that …

Bitcoin

Selecting the right Hotel Direct Distribution Solutions

A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups<p>As a Hotel Manager/Director, have you ever felt uncertain or …

Hospitality

Hotel Impossible Host Explains Why It Pays to Book Direct

You’d think a guy like Anthony Melchiorri, host of Travel Channel’s “Hotel Impossible,” would settle for nothing less than luxury hotels when he …

Hospitality

Gala2017: Jeff Bezos Fireside Chat

YouTube

Mobile frontier: Three companies hunt for direct bookings

News<p>Mobile frontier: Three companies hunt for direct bookings<p>The phone. The mobile device that turned us all into dutiful Internet addicts has pulled …

Facebook Messenger

SnapTravel raises $8 million for a hotel booking service that works over chat

Chatbots – automated bots that let you interact with a service or brand via messaging apps or SMS – haven’t yet become breakout hits, as a group. But that hasn’t stopped investors from pouring in $8 million into a hotel booking startup called SnapTravel, which lets users find and book rooms via SMS …

Hospitality

Comparison: Direct Booking VS Guest Experience Marketing

The reading of all the reactions regarding my last article (Is Guest Experience the future of hotel marketing?) has clearly shown that the market has …

Hospitality

Expedia boss Dara Khosrowshahi on the new breed of disrupters

When Dara Khosrowshahi first heard of the company now called Expedia, it was the turn of the millennium and the height of the dotcom bubble. He was …

Hospitality

Les 12 meilleures publicités du Voyage du festival Cannes Lions

<i>Il y a quelques jours, des centaines de publicitaires de tous les pays sont descendus dans le Sud de la France pour le Festival international de la</i> …

Why travel brands should be investing in chatbots, now

It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention.<b>NB</b> This …

Customer Service

Hotel and Online Travel Agency Direct Booking Winners and Losers in 5 Charts

With all the hoopla over hotel-direct bookings and online travel agency retaliation and maneuvering, the balance of power in U.S. market share among …

Hospitality

Hotel Bookings: Direct vs OTA

A little over a year ago, I wrote an article that struck a sensitive nerve: <b>Hotels Promoting Direct Bookings: It’s About Time!</b> Perhaps this is why it …

Hospitality

Infographic: The Top Metasearch FAQs

If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top …

Infographics

12 Months of Challenge & Change [infographic]

08 June 2017<p>It's been a busy 12 months for the hospitality industry.<p>A lot changes in a year - and it can be hard to keep up. Ever wondered:<p>Who's …

Hospitality

Hotel Technology Pendulum Swings Back to Best-of-Breed Approach

Until recently, the advantages of a single enterprise solution executing all the functionality of your hotel technology could be justifiably argued.<p>A …

Innovation

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Earlier this month, Hyatt Hotels & Resorts surprised many in the hotel industry when news leaked during its current contract negotiations that the …

Hospitality

Top 10 Hotels on Instagram, 2017 edition

As one of the most prominent social media platforms today, Instagram’s undeniable power to influence consumer decision-making is stronger than ever. …

Social Media Marketing

Jack Ma: "The next 30 years is going to be painful"

Alibaba founder Jack Ma is traveling the world to get people thinking and talking about the opportunities and risks that will come with the age of …

From Lost Dreams to Success: Interview with Jonathan Weizman, RoomChecking

Jonathan Weizman is a fascinating innovator. He was part of the original tech boom before the dot-com crash and the lessons learned back then fueled …

Travel

How Marriott's APAC marketing chief employs data and digital for customer advantage

Marketers that focus on their martech stack first, instead of designing backwards with their customers and staff in mind, are going to run into …

Hospitality

Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout

In November 2016, Google announced their mobile-first index initiative. We shared a comprehensive FAQ, but since then, Google has been working out …

SEO

The Race Is On to Challenge Google-Facebook ‘Duopoly’ in Digital Advertising

Advertisers are hoping for emergence of legitimate third player to help keep prices in check<p>By<p>Lara O’Reilly<p>Lara O’Reilly<p>The Wall Street Journal<p>Biography<p>@larakiara<p>lara.oreilly@wsj.com<p>Facebook Inc. FB -0.14% and Alphabet Inc.’s GOOGL 0.99% Google tower so far above the rest of the digital advertising …

Advertising

Is your Cardex helping you to save time?

Independent hoteliers often complain about not having enough time to accomplish certain tasks which they nevertheless consider to be very important …

Hospitality

Attribution Wish List: The 5 Technologies I Want to See In the Future

Attribution technology still has a long way to go, but hopefully these technologies make that journey quicker.<p>For many marketers, just the idea of measuring ROI induces a headache. In fact, 93% of CMOs say they feel pressured to prove ROI.<p>Measurement is not the "fun" side of marketing - but it is …

Analytics

Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of …