Hotel Marketing

By Martin Soler | Hotel Marketing articles and news. Relevant information for hoteliers and hotel marketers.

How to chose a PMS (and not regret it next year)

How to chose a hotel PMS system and not regret it in a year. What hoteliers want in hotel operations and property management technology.

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This …

Google

Travel Tech CEO Series: Amadeus Is Evolving Despite Airline Distribution Pressures

<b>Editor’s Note:</b> <i>This year we expanded our coverage of the large technology companies that do the behind-the-scenes work of powering the distribution</i> …

Hospitality

Booking.com’s CMO on his unconventional route to the top

en_GB<p>article<p>Booking.com's CMO on what the company has been 'lame' at and mapping its structure on …

Marketing

Last Click Attribution is Killing Your Hotel Marketing Campaigns

Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website …

Digital Marketing

2017 Outlook On Hotel Direct Booking

by Jared Wein, Luke Bujarski, Dave Montali + Skift Team<p>Distribution<p>Hospitality<p>Online Travel<p>Skift Research Take<p>This report analyzes the state of hotel …

Hospitality

Travel Infographic: How Mobile Shapes the Customer Journey

Thanks to mobile, a traveler's decision making process includes more and more micro-moments—when people turn to a device with intent to answer an …

Mobile

Find your next customer with new audience solutions for Search and Shopping

article<p>en<p>https://adwords.googleblog.com/2017/05/find-your-next-customer-with-new.html<p>Inside …

Digital Marketing

HOTELS International May 2017

An overview of new tech trends in hospitality

REPORT FROM THE U.S.—Each passing day potentially brings about new innovation, and hoteliers must keep up with this pace of development, evaluating …

HOTELS Videos: Responding to disruption

News<p>HOTELS Videos: Responding to disruption<p>HOTELS video series from Disruption roundtable in January just before the start of ALIS at the JW Marriott …

Travel Tech CEO Series: Travelport Is Doubling Down on Its Payments Business and on Distribution, Too

<b>Editor’s Note:</b> <i>This year we expanded our coverage of the technology companies that do the behind-the-scenes work of powering the distribution and</i> …

Hospitality

See Where Immigrants Out-earn U.S. Born Citizens

America is a nation built by immigrants, and on the premise that anyone can make it to the top. While that may be true, most new arrivals find …

Leveraging VR while it continues to evolve

News<p>Leveraging VR while it continues to evolve<p>Want to effectively reach lots of potential hotel customers in a visually engaging way? Virtual reality …

Virtual Reality

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably be coming on strong to eat their brunch — …

Hospitality

A marketers’ guide to local SEO

Search engine optimization isn’t just for the marketing departments of large organizations.<p>Every brand manager—including those for mom-and-pop …

SEO

How Google Cashes In on the Space Right Under the Search Bar

SAN FRANCISCO — Before Sergey Brin and Larry Page founded Google, they wrote a research paper as doctoral students at Stanford University in which they questioned the appropriateness of ads on search engines.<p>“It could be argued from the consumer point of view that the better the search engine is, …

Google

Customer Experience is the New Marketing and Customer Experiences are the New Brand

My friends Rob Cottingham, Gerard Francis Corbett and I have had some fun lately. One way to gain perspective on our modern reality is to do so …

Customer Experience

Putting the Front Desk in the Hotel Guest’s Pocket

When Lenette and Charlie Frye arrived recently at the Four Seasons in Orlando, Fla., for a two-night stay, they spotted an iPad loaded with the hotel’s app that they could use to order food, call for their car or read about activities in the hotel.<p>“You do it all yourself,” said Ms. Frye, 30, who …

Hospitality

Amazon rolls out chatbot tools in race to dominate voice-powered tech

SAN FRANCISCO (Reuters) - Amazon.com Inc's (AMZN.O) chief technology officer is working toward a day when people can control almost any piece of software with their voice.<p>The company on Wednesday rolled out the technology powering Alexa, its voice assistant that competes with Apple Inc's (AAPL.O) …

Comparing the performance of the metasearch giants for hotels

As consumers are always connected to their digital channels, their habits are constantly evolving.<p>These constant shifts have challenged the …

Digital Marketing

Upside CEO Jay Walker at Skift Global Forum 2016

How Blockchain Could End Travel Industry Pain Points

<i>Trond Vidar Bjorøy heads new product development and implementation for Nordic markets at travel management firm ATPI.</i><p><i>In this opinion piece, Vidar</i> …

Bitcoin

An Open Letter to Hospitality Technology Start-Up CEOs & Entrepreneurs: "How do I get my app into a hotel"? - Hraba Hospitality Consulting

Remember, I am a hotel guy, not a blogger. I am not putting in cute pics just to break up the blog and do the best practice stuff. This wall of text …

With Its F8 Announcements, Facebook Messenger Is Getting Down To Business

The messaging app wants to help more companies–especially smaller ones–establish a presence on its platform.<p>What does an app do after it’s connected 1.2 billion people around the world?<p>Facebook Messenger has reached that lofty milestone, according to an announcement last week. And at Facebook’s F8 …

Facebook Messenger

Why Bargain Travel Sites May No Longer Be Bargains

L<b>ast August,</b> Andrea Giacobbe logged on to Skyscanner, a European metasearch engine like Expedia and Travelocity that scans multiple travel websites …

Everything AccorHotels Has Acquired and Invested in Over the Past Year

If it feels to you as though AccorHotels has made a new deal every few weeks or days for the past year, you wouldn’t be far off the mark.<p>Indeed, the …

Microsoft Bets on Artificial Intelligence to Help It Succeed Again in Travel

With the exception of helping create Expedia, Microsoft has struggled to figure out travel. But it is hoping that artificial intelligence (AI) will …

How A.I. technology is causing major ripples in the travel industry

For years, we’ve seen artificial intelligence (A.I.) slowly infiltrate industry after industry.<p>It appears that the travel niche is finally catching …