Hotel Marketing

By Martin Soler | Hotel Marketing articles and news. Relevant information for hoteliers and hotel marketers.

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably be coming on strong to eat their brunch — …

Digital Marketing

A marketers’ guide to local SEO

Search engine optimization isn’t just for the marketing departments of large organizations.<p>Every brand manager—including those for mom-and-pop …

SEO

How Google Cashes In on the Space Right Under the Search Bar

SAN FRANCISCO — Before Sergey Brin and Larry Page founded Google, they wrote a research paper as doctoral students at Stanford University in which they questioned the appropriateness of ads on search engines.<p>“It could be argued from the consumer point of view that the better the search engine is, …

Google

Customer Experience is the New Marketing and Customer Experiences are the New Brand

My friends Rob Cottingham, Gerard Francis Corbett and I have had some fun lately. One way to gain perspective on our modern reality is to do so …

Customer Experience

Putting the Front Desk in the Hotel Guest’s Pocket

When Lenette and Charlie Frye arrived recently at the Four Seasons in Orlando, Fla., for a two-night stay, they spotted an iPad loaded with the hotel’s app that they could use to order food, call for their car or read about activities in the hotel.<p>“You do it all yourself,” said Ms. Frye, 30, who …

Amazon rolls out chatbot tools in race to dominate voice-powered tech

SAN FRANCISCO (Reuters) - Amazon.com Inc's (AMZN.O) chief technology officer is working toward a day when people can control almost any piece of software with their voice.<p>The company on Wednesday rolled out the technology powering Alexa, its voice assistant that competes with Apple Inc's (AAPL.O) …

Automation

Comparing the performance of the metasearch giants for hotels

As consumers are always connected to their digital channels, their habits are constantly evolving.<p>These constant shifts have challenged the …

Digital Marketing

Upside CEO Jay Walker at Skift Global Forum 2016

How Blockchain Could End Travel Industry Pain Points

<i>Trond Vidar Bjorøy heads new product development and implementation for Nordic markets at travel management firm ATPI.</i><p><i>In this opinion piece, Vidar</i> …

FinTech

An Open Letter to Hospitality Technology Start-Up CEOs & Entrepreneurs: "How do I get my app into a hotel"? - Hraba Hospitality Consulting

Remember, I am a hotel guy, not a blogger. I am not putting in cute pics just to break up the blog and do the best practice stuff. This wall of text …

With Its F8 Announcements, Facebook Messenger Is Getting Down To Business

The messaging app wants to help more companies–especially smaller ones–establish a presence on its platform.<p>What does an app do after it’s connected 1.2 billion people around the world?<p>advertisement<p>Facebook Messenger has reached that lofty milestone, according to an announcement last week. And at …

Chatbots

Why Bargain Travel Sites May No Longer Be Bargains

L<b>ast August,</b> Andrea Giacobbe logged on to Skyscanner, a European metasearch engine like Expedia and Travelocity that scans multiple travel websites …

Hotels

Everything AccorHotels Has Acquired and Invested in Over the Past Year

If it feels to you as though AccorHotels has made a new deal every few weeks or days for the past year, you wouldn’t be far off the mark.<p>Indeed, the …

Venture Capital

Microsoft Bets on Artificial Intelligence to Help It Succeed Again in Travel

With the exception of helping create Expedia, Microsoft has struggled to figure out travel. But it is hoping that artificial intelligence (AI) will …

Artificial Intelligence

How A.I. technology is causing major ripples in the travel industry

For years, we’ve seen artificial intelligence (A.I.) slowly infiltrate industry after industry.<p>It appears that the travel niche is finally catching …

Artificial Intelligence

Metasearch Tech Is Turning Skyscanner Into a Branded Airline Storefront

Lots of companies publish whitepapers as thinly disguised marketing. But a new whitepaper from Skyscanner, the travel price comparison company, has …

Airlines

Skyscanner’s take on the future of distribution

Skyscanner believes that the lines between direct and indirect distribution are blurring and is ramping up its facilitated booking strategy as a …

Hospitality

Google’s Slowly Changing Search To Be More Like An App Store

Google is subtly experimenting with new ways to surface its countless tools and services—starting with Search.<p>What is Google? It’s the impossibly large, sprawling infrastructure company. It’s a search bar, sure, but it’s Docs, Hangouts, Doodles, the Play Store. It’s also countless products and …

Google

Kayak Expands to New Platforms as A.I. Assistants Proliferate

As Kayak attempts to build a better virtual travel agent, the tech firm is expanding beyond its core website and mobile app, and establishing a …

Facebook Messenger

Google opens 'shortcuts' to information, tools on phones

SAN FRANCISCO (AP) — Google wants to make it easier for you to find answers and recommendations on smartphones without having to think about what to ask its search engine.<p>Its new feature, called "shortcuts ," will appear as a row of icons below the Google search box. Instead of having to ponder and …

Google

YHS Session: The Power of Data - Gather, convert and implement - How information changes the industry!

Session moderated by Ian Millar - Project Manager METRO Innovation Chair & Senior Lecturer, EHL. Panelists are Ait Voncke - Vice President Market …

COOs

Tech Trends Reshaping the Hotel Business - Lodging

The hotel industry has always been slower to adapt when compared to other industries for a variety of reasons. Skepticism over innovation, the …

Innovation

Expedia CEO says commissions have come down - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News

Expedia Group CEO Dara Khosrowshahi expects commissions to come down as the OTA looks to pass on lower fixed costs achieved through growth not only …

Logistics

Complete Oral History of Boutique Hotels

Complete Oral History<p>of Boutique Hotels<p>Nearly 40 years after the birth of the boutique hotels movement in the U.S., more than two dozen founders and …

Netflix is swapping star ratings for thumbs up and thumbs down

When you finish watching something on Netflix, do you rate it? Maybe you'll sit (or stand) there, with all of that responsibility on your shoulders, for much longer than you need deciding whether that movie or TV show really deserves the coveted five stars. In the coming weeks, there will be a …

Merging Travel's Tech and Offline Experiences — Digital Marketing News This Week

As the saying goes, “If all you have is a hammer, everything looks like a nail.” The same is true for digital technology in the travel …

Facebook Launches City Guides With Booking for Hotels and Restaurants

Facebook quietly launched a City Guides feature in the Facebook app that enables users to book some hotels and restaurants, and message or tap to …

AWS Takes Aim at Call Center Industry

Amazon Web Services is preparing to sell software to help companies manage their call centers, based on software Amazon developed for its retail call …