Hotel Marketing

By Martin Soler | Hotel Marketing articles and news. Relevant information for hoteliers and hotel marketers.

Martin Soler on LinkedIn: “While the travel industry was…

While the travel industry was busy at WTM and Phocuswright. Booking's CEO was busy at Websummit, working on the future of travel and the startups and …

Travel

Hotel Direct-Booking Pushes Really Worked and Owners Were Big Winners

Did Hilton succeed in convincing consumers to “Stop Clicking Around?” Did Marriott prove “It pays to book direct“?<p>According to a new report from …

Hospitality

EHL Hospitality Insights – The Power of Data

Hospitality

Advanced analytics in hospitality

Digital technologies are creating value and rearranging roles in the travel industry. Here’s how industry leaders are profiting from the change.<p><b>Over</b> …

Pratt & Whitney

US hoteliers rank labor atop list of 7 key concerns

MEMPHIS, Tennessee—Finding solutions for the many uncertainties facing the hotel industry is easier said than done, according to industry leaders …

Google is making strides with Google My Business

If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control.How your brand is …

Google

The 40 Most Common SEO Mistakes [Infographic]

Which search engine optimization (SEO) mistakes appear most often on websites?<p>To find out, SEMRush used its site audit tool to collect anonymous data …

Skyscanner sees big boosts in conversion for users of its Direct Booking solution

Skyscanner’s Direct Booking solution, which seeks to provide a flexible, optimized retail experience, has seen an across-the-board increase in …

Mobile

Winding Tree is the new kid on the blockchain set on disrupting Airbnb and Expedia

Bitcoin and Ethereum may be the stars of the cryptocurrency story, but the real hero is the technology behind them: blockchain. Platforms like Winding Tree, which is operated by a non-profit out of Switzerland, are using the blockchain to disrupt industries.<p>Essentially there are two ways that …

Bitcoin

Selecting the right Hotel Direct Distribution Solutions

A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups<p>As a Hotel Manager/Director, have you ever felt uncertain or …

Hotel Impossible Host Explains Why It Pays to Book Direct

You’d think a guy like Anthony Melchiorri, host of Travel Channel’s “Hotel Impossible,” would settle for nothing less than luxury hotels when he …

Hospitality

Gala2017: Jeff Bezos Fireside Chat

Jeff Bezos

Mobile frontier: Three companies hunt for direct bookings

News<p>Mobile frontier: Three companies hunt for direct bookings<p>The phone. The mobile device that turned us all into dutiful Internet addicts has pulled …

Hospitality

SnapTravel raises $8 million for a hotel booking service that works over chat

Chatbots – automated bots that let you interact with a service or brand via messaging apps or SMS – haven’t yet become breakout hits, as a group. But that hasn’t stopped investors from pouring in $8 million into a hotel booking startup called SnapTravel, which lets users find and book rooms via SMS …

Comparison: Direct Booking VS Guest Experience Marketing

The reading of all the reactions regarding my last article (Is Guest Experience the future of hotel marketing?) has clearly shown that the market has …

Hospitality

Expedia boss Dara Khosrowshahi on the new breed of disrupters

When Dara Khosrowshahi first heard of the company now called Expedia, it was the turn of the millennium and the height of the dotcom bubble. He was …

Hospitality

Les 12 meilleures publicités du Voyage du festival Cannes Lions

<i>Il y a quelques jours, des centaines de publicitaires de tous les pays sont descendus dans le Sud de la France pour le Festival international de la</i> …

Design

Why travel brands should be investing in chatbots, now

It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention.<b>NB</b> This …

Chatbots

Hotel and Online Travel Agency Direct Booking Winners and Losers in 5 Charts

<b>Editor’s Note:</b> In July, Hitwise provided Skift with online travel agency and hotel market share data as of May 2017 that Hitwise now concedes was …

Hospitality

Hotel Bookings: Direct vs OTA

A little over a year ago, I wrote an article that struck a sensitive nerve: <b>Hotels Promoting Direct Bookings: It’s About Time!</b> Perhaps this is why it …

Hospitality

Infographic: The Top Metasearch FAQs

If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top …

Infographics

12 Months of Challenge & Change [infographic]

08 June 2017<p>It's been a busy 12 months for the hospitality industry.<p>A lot changes in a year - and it can be hard to keep up. Ever wondered:<p>Who's …

Hotel Technology Pendulum Swings Back to Best-of-Breed Approach

Until recently, the advantages of a single enterprise solution executing all the functionality of your hotel technology could be justifiably argued.<p>A …

Big Data

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Earlier this month, Hyatt Hotels & Resorts surprised many in the hotel industry when news leaked during its current contract negotiations that the …

Hospitality

Top 10 Hotels on Instagram, 2017 edition

As one of the most prominent social media platforms today, Instagram’s undeniable power to influence consumer decision-making is stronger than ever. …

Social Media Marketing

Jack Ma: "The next 30 years is going to be painful"

Alibaba founder Jack Ma is traveling the world to get people thinking and talking about the opportunities and risks that will come with the age of …

trivago Express Booking in detail

trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant …

From Lost Dreams to Success: Interview with Jonathan Weizman, RoomChecking

Jonathan Weizman is a fascinating innovator. He was part of the original tech boom before the dot-com crash and the lessons learned back then fueled …