Hotel Marketing

By Martin Soler | Hotel Marketing articles and news. Relevant information for hoteliers and hotel marketers.

CHATBOTS EXPLAINED: Why businesses should be paying attention to the chatbot revolution

<i>This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.</i><p>Advancements in artificial intelligence, coupled with the proliferation of messaging apps, are fueling the development of chatbots — software …

Chatbots

Hotels Are Adding Tricky New Fees In Major Cities Around The World...

When you search for on any travel booking website – one of the first questions you’re asked is destination. Where are you going? By definition, …

Hospitality

SEM Marketing | PPC Ads | Hospitality Digital Marketing

What Happens When You Stop Running PPC Ads?<p>Paid search has become a cornerstone of digital marketing for hotels. It quickly rose to popularity and …

Digital Marketing

A Look Back at What the Hospitality Industry Taught Itself in 2017

The year 2017 was one preceded by a roller-coaster of a year in hospitality that saw a multitude of mega mergers, one of which — Marriott-Starwood — …

Hospitality

Five hospitality trends to keep an eye on in 2018

December is almost gone and, as usual, we found ourselves in that inspiring state of mind in which it is all about New Year’s resolutions. Sure, in …

Philip K. Dick

DOSM Checklist for 2018

15 essential activities for hotel sales and marketing leaders<p>We work with a lot of DOSMs across a wide variety of properties of all sizes in many …

Marketing

HOTELSMag.com

Marketing

25 Travel Moments That Mattered in 2017

Taking a look at 25 stories that commanded our attention over the course of 12 months is a handy way of taking stock of what transpired. It was a …

Airlines

Reinventing The Hotel: How One Of The World’s Largest Hotel Chains Is Meeting The Airbnb Challenge Head-On

Paris-based AccorHotels is implementing an ambitious digital transformation plan. Despite some early missteps, the hotel chain's quest to build a …

Hospitality

A Designer’s Dream Hotel

From gel pens and dotted notebooks to transparent toothbrushes and perfectly tailored shirts, MUJI has been an integral part of my life and many …

Product Design

Best of Hotel Marketing 2017

Marketing

There's nothing cheap about loyalty: Are hotel reward programs still relevant in 2018?

“There’s nothing cheap about loyalty”, poetically asserts Ryan Bingham, the main character of the Walter Kirn novel Up in the Air during a …

Hospitality

Google adds price tracking and deals to Google Flights, Google Trips and hotel search

Google today is expanding its booking features for travelers using Google services including Trips, Flights and hotel search, with a focus on helping people find better rates. For example, Google can now tell you when’s the best time to buy an airline ticket or see when room rates are higher, among …

Google

Video: Live on stage, Expedia exec demos Alexa booking app, digital room keys, and new partner insights

The annual partner conference is Expedia’s showcase for its direction and near-term ambitions, as well as a place for executives to demo new products …

Expedia

Google augments AdWords with new consumer targeting functionality

Google has revisited its AdWords platform to incorporate a new suite of consumer-targeting capabilities to enable marketers to use phone numbers and …

Airbnb is coming for your kids, what is the deal with chain contracts? how will technology happen in hotels?

Booking.com wants more AI, Hotel tech changes here, the marketplace is real, Wow, Revenue Management and more

Hotel Experts Predict Top Luxury Lodging Trends for 2018

In response to the many geopolitical, sociological, and technological changes that took place in 2017, five-star hotels are making changes—some …

Breaking up is hard – 5 pieces of advice for owners considering (re-)signing with a hotel brand

This is a viewpoint by Peter O’Connor, professor of digital disruption at Essec Business School in Paris.<p>At the end of 2017, due to both advances in …

Hospitality

Google will change revenue management, Metasearch and the big OTAs, what should we innovate next and more

Making sense of the blockchain blur in travel

Understanding what blockchain does, the likely use cases for the travel industry and implications for widespread disruption, remains something of a …

Startups and model shifts - every PundIT Show so far

News | Startups<p>Advertising<p>Artificial Intelligence<p>Distribution<p>Finance<p>Internet Of Things<p>Research<p>Reservation Systems<p>Social Media<p>Phocuswright Conference …

Archives of Tell. newsletter in English

The Hotel Technology Stack of the Future - Duetto

Embed Code<p>Mark Carrier of B.F. Saul Company Hospitality Group, Brian Berry of Cvent and formerly of Host Hotels, and Michael Levie of citizenM Hotels …

Hospitality

Martin Soler on LinkedIn: “While the travel industry was…

While the travel industry was busy at WTM and Phocuswright. Booking's CEO was busy at Websummit, working on the future of travel and the startups and …

Hotel Direct-Booking Pushes Really Worked and Owners Were Big Winners

Did Hilton succeed in convincing consumers to “Stop Clicking Around?” Did Marriott prove “It pays to book direct“?<p>According to a new report from …

EHL Hospitality Insights – The Power of Data

Advanced analytics in hospitality

Digital technologies are creating value and rearranging roles in the travel industry. Here’s how industry leaders are profiting from the change.<p><b>Over</b> …

Hospitality

US hoteliers rank labor atop list of 7 key concerns

MEMPHIS, Tennessee—Finding solutions for the many uncertainties facing the hotel industry is easier said than done, according to industry leaders …