Hotel Marketing

By Martin Soler | Hotel Marketing articles and news. Relevant information for hoteliers and hotel marketers.

Google opens 'shortcuts' to information, tools on phones

SAN FRANCISCO (AP) — Google wants to make it easier for you to find answers and recommendations on smartphones without having to think about what to ask its search engine.<p>Its new feature, called "shortcuts ," will appear as a row of icons below the Google search box. Instead of having to ponder and …

Google

YHS Session: The Power of Data - Gather, convert and implement - How information changes the industry!

Session moderated by Ian Millar - Project Manager METRO Innovation Chair & Senior Lecturer, EHL. Panelists are Ait Voncke - Vice President Market …

COOs

Tech Trends Reshaping the Hotel Business - Lodging

The hotel industry has always been slower to adapt when compared to other industries for a variety of reasons. Skepticism over innovation, the …

Expedia CEO says commissions have come down - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News

Expedia Group CEO Dara Khosrowshahi expects commissions to come down as the OTA looks to pass on lower fixed costs achieved through growth not only …

Expedia

Complete Oral History of Boutique Hotels

Complete Oral History<p>of Boutique Hotels<p>Nearly 40 years after the birth of the boutique hotels movement in the U.S., more than two dozen founders and …

Netflix is swapping star ratings for thumbs up and thumbs down

When you finish watching something on Netflix, do you rate it? Maybe you'll sit (or stand) there, with all of that responsibility on your shoulders, for much longer than you need deciding whether that movie or TV show really deserves the coveted five stars. In the coming weeks, there will be a …

Netflix

Merging Travel's Tech and Offline Experiences — Digital Marketing News This Week

As the saying goes, “If all you have is a hammer, everything looks like a nail.” The same is true for digital technology in the travel …

Digital Marketing

Facebook Launches City Guides With Booking for Hotels and Restaurants

Facebook quietly launched a City Guides feature in the Facebook app that enables users to book some hotels and restaurants, and message or tap to …

Facebook

AWS Takes Aim at Call Center Industry

Amazon Web Services is preparing to sell software to help companies manage their call centers, based on software Amazon developed for its retail call …

Facebook adds a travel-planning feature called ‘City Guides’

Facebook has been busy with the app updates, as of late. In recent months, it has added new sections for finding nearby Wi-Fi, meeting new people, checking the weather, and more. Now, it’s rolling out yet another addition to the “More” menu inside the Facebook app: City Guides. A potential …

Facebook

Clay Christensen's Surprising Take On Ikea, Google And Milkshakes

You know Clayton Christensen. He’s the Harvard Business School professor who upended the way we think about giant companies — and their tiny competitors — with his landmark 1990s books about disruption and the Innovator’s Dilemma.<p>Christensen is 64 now, which entitles him to the academic equivalent …

Clayton Christensen

Pandox rules: Competitive Nissen will manage his way

News<p>Pandox rules: Competitive Nissen will manage his way<p>Anders Nissen is a sportsman and competitive by nature, which might explain why he is also …

Are You Optimized for Voice Search? Here’s How to Do It by @IAmAaronAgius

The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa, and many other voice search technologies …

SEO

5 Key Priceline Earnings Numbers That Show Why It's Leaping Ahead

The Priceline Group’s fourth quarter and full-year 2016 financial results were excellent across the board and that’s why the stock is up 6 percent to …

Markets

Opening a hotel? Give all your distribution to online agencies

Here’s a comment that is likely to make the hairs stand on end of many a hotelier and critics of online travel agencies.<p>“If I was starting a hotel …

Marketing

Understanding Guest Experience and Loyalty

Delivering great guest experience leads to loyalty and while rewards systems, points and discounts can help they aren’t the natural way to build …

Hotels

Hotel CEOs Aren't Slowing Down Their Push for Direct Bookings

It’s been a little over a year since the major hotel companies initiated their direct booking offensive in an attempt to take away share from online …

Hotels

Hotel Marketing Blog

Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks …

Digital Marketing

An analysis of where cancellations come from

Recently, a friend of mine shared a series of highly interesting analyses that he had carried out on the percentage of canceled bookings and their …

CEO Interview: Barry Sternlicht Is His Own Biggest Critic

Barry Sternlicht has a lot to be happy about these days.<p>Just minutes after we spoke to the former founder and CEO of Starwood Hotels, who is now the …

Hotels

IHG CEO: Our Focus Is on Building Up the Brands We Have

At a time when other global hotel companies are adding new brands (like Hilton) or contending with a portfolio of 30 brands (like Marriott), …

Hotels

8 Top Executives Say Where Hotel Loyalty Is Headed Next

For hotel companies, loyalty isn’t just about repeat business or just about getting more direct bookings. It’s a unifying strategy that, for many, is …

Loyalty

The Hotel Industry of 2020: Predicting the future is difficult

The hotel industry of 2020 promises to be characterised by travellers who are highly sophisticated, with a native affinity to technology and higher …

Innovation

Hoteliers Comb the Ranks of Tech Workers to Gain an Edge

The front desk manager or housekeeper may epitomize the hotel employee, but the hospitality industry is increasingly dependent on tech workers, vacuuming data scientists, web designers and other experts into its ranks.<p>More than ever, guests look to their phones and computers to research, book, stay …

Innovation

11 Trends Shaping The Future Of Retail

Photo: Brian Solis<p>I took this picture in 2016 at Hillsdale Mall in San Mateo, California. This used to be a Sears department store originally opened in 1952. While Sears is still alive and kicking, it’s sad to see so many once celebrated brands slowly deteriorate and/or then suddenly crumble. I …

Innovation

5 Predictions For the Future of Digital Marketing

Digital marketing is a constantly shifting process. With the rise and implementation of innovative technologies, digital marketing has been getting …

Digital Marketing

Google Reigns Over Facebook In Digital Travel Ads

Google-parent <b>Alphabet</b> (GOOGL) is unlikely to compete head-on with online travel leaders <b>Expedia</b> (EXPE) and <b>Priceline Group</b> (PCLN), while <b>Facebook</b> (FB) …

Google

This Mockumentary About a Real French Band Is Actually a Pretty Slick Ad for a Hotel Chain

In partnership with pop band Naive New Beaters, BETC Paris created a tongue-in-cheek branded documentary that takes place entirely in an Ibis Hotel. …

Advertising Industry