Hotel Marketing

By Martin Soler | Hotel Marketing articles and news. Relevant information for hoteliers and hotel marketers.

CEO Interview: Barry Sternlicht Is His Own Biggest Critic

Barry Sternlicht has a lot to be happy about these days.<p>Just minutes after we spoke to the former founder and CEO of Starwood Hotels, who is now the …

Hotels

IHG CEO: Our Focus Is on Building Up the Brands We Have

At a time when other global hotel companies are adding new brands (like Hilton) or contending with a portfolio of 30 brands (like Marriott), …

Hotels

8 Top Executives Say Where Hotel Loyalty Is Headed Next

For hotel companies, loyalty isn’t just about repeat business or just about getting more direct bookings. It’s a unifying strategy that, for many, is …

The Hotel Industry of 2020: Predicting the future is difficult

The hotel industry of 2020 promises to be characterised by travellers who are highly sophisticated, with a native affinity to technology and higher …

Hoteliers Comb the Ranks of Tech Workers to Gain an Edge

The front desk manager or housekeeper may epitomize the hotel employee, but the hospitality industry is increasingly dependent on tech workers, vacuuming data scientists, web designers and other experts into its ranks.<p>More than ever, guests look to their phones and computers to research, book, stay …

Innovation

The Top 11 Trends Shaping The Future Of Retail

I took this picture in 2016 at Hillsdale Mall in San Mateo, California. This used to be a Sears department store originally opened in 1952. While Sears is still alive and kicking, it’s sad to see so many once celebrated brands slowly deteriorate and/or then suddenly crumble. I call this the new …

Innovation

5 Predictions For the Future of Digital Marketing

Digital marketing is a constantly shifting process. With the rise and implementation of innovative technologies, digital marketing has been getting …

Digital Marketing

Google Reigns Over Facebook In Digital Travel Ads

Google-parent <b>Alphabet</b> (GOOGL) is unlikely to compete head-on with online travel leaders <b>Expedia</b> (EXPE) and <b>Priceline Group</b> (PCLN), while <b>Facebook</b> (FB) …

Google

This Mockumentary About a Real French Band Is Actually a Pretty Slick Ad for a Hotel Chain

In partnership with pop band Naive New Beaters, BETC Paris created a tongue-in-cheek branded documentary that takes place entirely in an Ibis Hotel. …

Advertising Industry

Why Traditional SEO Is Dying

Life seemed simpler back in the early days of online search. Users relied on search engines to look up information, instead of apps and social media channels like they do now. Back then, brands simply needed to insert the right keywords in the right places to rank well in search results. But, …

SEO

Personalisation in travel search: the human touch in UX

The user experience (UX) plays a crucial role in travel search. How do hard data, commercial reality and an analytical approach inform (and become …

Marketing

Hotel Revenue Managers Say They Want a Revolution

A survey of 381 hotel revenue manager worldwide by Cornell University finds a surging interest in seeing the biggest possible picture of what’s …

Software

Momondo Group's CEO on Personalization in Metasearch

<i>On April 4 in London, hundreds of the travel industry’s brightest and best will gather in London for the first Skift Forum Europe 2017. In only a few</i> …

Airlines

What Marriott Learned From Starwood's Loyalty and Digital Expertise

Marriott International, like every other hotel company on the planet, is taking a very intense look at loyalty these days, and asking themselves the …

Hotels

Google Launches Hotel Rich Cards

A few months ago, Google launched AMP based hotel listings via carousel in the mobile search results. Now, Brad Brewer who follows these hotel …

Google

When the Ultimate PPC Experts Peer into 2017, What Do They See?

Posted by Michael McEuen on Jan 3, 2017 in Advertising, PPC News | No Comments<p>AdStage has had the honor to meet some incredibly talented and …

Skyscanner's CEO Is Looking Beyond Scale

<i>On 4 April in London, hundreds of the travel industry’s brightest and best will gather in London for the first Skift Forum Europe 2017. In only a few</i> …

Travel marketing is messy (and getting messier)

In 1999 my family took a trip to Florida. This trip was dreamt of through TV ads, planned through pamphlets and documented through rolls of film.<p><b>NB</b> …

Marketing

A Marketing Technology Stack: Uncovered

My marketing technology stack is constantly evolving. No surprise, it seems like daily there’s another tool for this, that and the other thing. I …

Best Practices for Direct Bookings

Secret Agent: How's Your Customer Experience? | Adobe Marketing Cloud

Hotel Technology Inefficiencies Go Mainstream

We’ve all had this experience before, right? You’ve waited in line to check in to your hotel after a long flight, you finally get to the front desk, …

A new take on search

Flinders Hotel

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Why Hotel & Travel Tech Needs More Entre- & Intra-preneurs

The revolution is upon us! Innovators in hotel and travel tech must focus on new solutions that empowers consumers with data.

Creating the coveted hotel guest experience

Oracle commissioned Phocuswright to conduct the survey, which polled more than 2,700 U.S. and European travelers, to better understand technology’s …

Concierges

Ian Schrager: Hospitality Is a 'Me Too' Industry

Ian Schrager, the iconic hotelier best known for Studio 54 and pioneering the modern boutique hotel in the 1980s, has a warning or two for the hotel …

Hotels

Best Ads and Advertising Campaigns of the Week

<b>1</b><p>Dubai Corporation of Tourism & Commerce Marketing - Cold Weather<p>L'office du tourisme dubaiote s'appuie sur la vague de froid en Europe pour nous …

Talking data with Hilton: Jonathon Wardman, Vice President CRM

This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is …

Hotels