Making a billboard a little more interactive.
Advertising related
- Lean is winning over creative. I just hope we don't loose all the creativity.
- Some advertising lore. Always great to understand how things became what they are.
- When big becomes bigger...
- Marketing and data, how much is too much?
- Funny and brilliant campaign by IKEA. Probably not going to sell a whole lot but great branding.
- Interesting view on the state of advertising and marketing technology.
- Brilliantly funny and on message. Well done @Spotify.
- The native ad (a nice word for sponsored content) concept kind of sucks.
- An interesting view on the conflicting world of advertising awards.
- Bernbach, Rand, Lois sprinkled with a bit of romantic advertising history. Great read.
- 253 km to get a Whopper. McDonalds to thank.
- Bridging the great ideas and advetising philosophy of Ogilvy into the 21st century.
- Activation marketing is probably the biggest growth potential with tech and emotion.
- Ad Execs going to CES for inspiration, thats great. Maybe we will get rid of billboards one day.
- Love him or not Ogivly is one of the best, if not the best "Mad Man". His 10 tips:
