Martin Soler

1,172 Flips | 5 Magazines | 326 Likes | 31 Following | 1,015 Followers | @martinsoler | Passionate marketing guy, I love design for the function and the details. I dabble with photography and I work at marketing awesome hotel tech.

Airbnb is in a war with Booking.com, and taking advantage of that fact can save you a ton of money

Earlier this year, Airbnb CEO Brian Chesky made clear what has been apparent to hosts and power-users of the popular home-rental service for some time: The company isn't the only game in town anymore.<p>"Our competition is two companies — Expedia and Booking.com," Chesky told travel news site …

Hospitality

Why it’s time for travel marketers to rethink loyalty

We partnered with Greenberg to understand today’s frequent travelers. Here are some takeaways to improve your travel marketing strategy and loyalty …

Customer Experience

Single Guest Profiles | By Kevin King

The conference, hosted by Horwath HTL and the China Tourist Hotel Association, was held at the W Shanghai. As the leader of hospitality total …

Metasearch: the winning approach to direct bookings

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, …

AdWords

10 Years of Community

<b>You opened your homes in times of need</b> <b><br>Shell Martinez (Host), New York City, USA</b><p>The idea of Open Homes came from a host named Shell who emailed us …

San Francisco

How Smart Speakers Are Poised to Reinvent the Travel Industry

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Now, when guests want to order room service or housekeeping, they can simply ask Alexa, the voice of their disembodied personal concierge. Travelers with an Alexa …

Smart Speaker

The 21 Uncomfortable Truths That I Have Learned About the Travel Industry

I started exploring the travel industry in the fall of 2010, when I first began thinking about doing a consumer travel startup, after I had sold my …

Travel Industry

Google Hotel Ads launches Promoted Hotels

In <b>searches by destination on Google Maps</b> the two top results are showing Promoted Hotels, identified as <i>Ads</i>.<p>The <i>Ad</i> tag already existed in the first two …

AdWords

AccorHotels UK & Ireland lets guests communicate with staff via WhatsApp

Guests are given a dedicated mobile phone number on arrival Continue reading →

Northern Europe

MGM Resorts Bets on Tech Talent as AI Transforms Hospitality Industry

An AI platform assessing guest preferences could yield big payouts for the Las Vegas-based company<p>By<p>Sara Castellanos<p>Sara Castellanos<p>The Wall Street Journal<p>Biography<p>@SCastellWSJ<p>sara.castellanos@wsj.com<p>MGM Resorts International is hiring technologists who can help the global entertainment resort …

Artificial Intelligence

Data analysis: to brand or not to brand? - Travel insights, analysis and expertise

An international brand can often help, but doesn’t automatically lead hoteliers on the road to riches. Carmen Hui, Commercial Director of Ownership Partnerships in Hotels at Booking.com, compares four key cities to see where supply and demand fall for branded and independent hotels and how this might influence a branding decision for new investors<p>by Carmen Hui, Director of Ownership Partnerships in Hotels , Booking.com<p>Opinion. 4.5 min read<p>Topic: Trends<p>Thanks to rapid developments in technology, …

Hospitality

Why Asia leads the race in smart hotel technology

<b>Robots butlers, keyless entry and virtual reality-enhanced room bookings: Hotel guests are increasingly being greeted by these once futuristic tech</b> …

Hospitality

Is the Metasearch Model in Big Trouble?

Is it a temporary reset or the metasearch new reality?<p>Metasearch critics have long warned that comparison-shopping businesses from Trivago to …

Tourism

Which hotel APIs should I be asking vendors about for my hotel?

With all the types and categories of API, hospitality organizations can easily get muddled up with APIs. Become clear with API and discover why you …

Hospitality

Amadeus Is in Talks to Acquire TravelClick From Thoma Bravo

Amadeus IT Group SA is in discussions with private equity firm Thoma Bravo to buy TravelClick Inc., a software maker serving the hotel industry.<p>Terms …

IT

A CRM system for hotels? What does that mean, exactly?

Dear Hoteliers,<p>When marketing CRM, I often bring the subject up with hoteliers. But most of the time they don’t really understand the concept. Why …

Customer Experience

AdTech Evolution No.5 | The Brand Death Conspiracy

AdTech

Evolution warning: Are hotel owners in danger of becoming the new taxi drivers?

Just as the taxi industry responded to new competition by trying to manipulate governments in their favor, hotel chains are ganging up on travel …

Hospitality

Four travel trends the world should be watching - Travel insights, analysis and expertise | Click. by Booking.com

Richard Clarke is a Senior Analyst at Bernstein Asset Management in London, covering the European Hotels and Leisure Sector. Here he tells us why branded hotels are giving the “disruptors” a run for their money and why we should all be brushing up on our Mandarin<p>by Richard Clarke, Senior Analyst , Bernstein Asset Management<p>Opinion. 3 min read<p>Topic: Trends<p>Travel disruptors will have to evolve<p>There has been a long-running trend in travel that you should buy shares in the disruptors, such as …

Hospitality

Metasearch Ads For Travel Brands: Too Good To Be True Or Winning ROI?

As the battle for bookings rages on between travel brands and online travel agencies (who charge anywhere between 15–30% commission per booking), it’s easy to see why hoteliers and agency leaders have fallen for quick-fix solutions like metasearch advertising.<p>Designed to let brands add a direct …

Hospitality

A future for Revenue Management and 4 more stories

Revenue

Why do hotels need BI tools?

Data is everywhere. In our computers, in our phones, in the cloud, and virtually every kind of system or software that records information. Let’s …

Big Data

Food for thought: Booking's Pepijn Rijvers says "more direct" and more | By Martin Soler

As the holidays are coming up, maybe it's a good time to think about bigger pictures. Learn from other industries and shifts to get inspired how we …

Booking says "direct is good" and 4 more stories

AccorHotels Takes $288 Million Hit on Onefinestay and John Paul Investments

AccorHotels’ ambitious strategy to buy up companies across the travel space has suffered a setback after it wrote off $288 million (€246 million) …

Travel Industry

The Death of Advertising

The presence of advertising in our daily lives is akin to that of water in the life of a fish. It’s everywhere, and yet often, we remain oblivious to …

McDonald's

What's next for hoteliers moving into 'adjacent spaces'?

News<p>What's next for hoteliers moving into 'adjacent spaces'?<p>The writing is on the wall – disrupt or be disrupted and risk the future. To avoid …

Hospitality

Booking.com — UX Case Study – Muzli - Design Inspiration

<b>Let’s start with the solutions</b><p>Starting from the pain point, I tried to find solutions to solve them and introduce new features overall to improve the …

UX Design

Hotel Direct Bookings Remain Flat Despite Big Marketing Push

New data shows that hotel guests in North America aren’t necessarily booking direct more often than in years past, according to the latest annual …

Hospitality