Martin Oest

21 Flips | 1 Magazine | 1 Like | 2 Followers | @martinoest | Keep up with Martin Oest on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Martin Oest”

BackOps raises $7M to grow workforce of moms making business better

Campaign: marketing, advertising and media news & analysis

MEDIA<p>Why Goodstuff has picked up a metaphorical bucket of petrol and are pouring it on the emerging flames of the...<p>AGENCY<p>The Open University (OU) is …

Stockholm's male train drivers wearing skirts to work

Male train drivers in Stockholm have circumvented a ban on wearing shorts in the summer by coming to work in skirts.<p>More than a dozen male employees working for the Roslagsbanan train services in the <b>Swedish</b> capital have been wearing skirts in order to keep cool.<p>One of the drivers, Martin Åkersten, …

Regulation

Financial services sector facing recruitment challenges

The financial services sector is facing challenges in retaining and recruiting top talent, a survey from Robert Half has found.<p>The survey found …

Why Going Home At 5:30 Brings In Top Talent

Selina Tobaccowala was talented: She founded eVite–which still sends more than 3 million invitations per month–while she was at Stanford. Then she went to Ticketmaster and ran product engineering. Dave Goldberg needed her to do the same for SurveyMonkey.<p>So how did SurveyMonkey–then a small …

To Boost Internal Innovation, Ericsson Thinks Inside The Boxes

IdeaBoxes, that is. Here’s how Hans Sandholt’s system for organizing ideas could bring faster (and cheaper!) mobile phones–among other great products–to all of us.<p>The central paradox of the wireless network industry is that super-fast data connections take lots of back-end hardware that must be …

News is bad for you – and giving up reading it will make you happier

In the past few decades, the fortunate among us have recognised the hazards of living with an overabundance of food (obesity, diabetes) and have …

KFC launches Fast Track mobile ordering app for iPhone in UK

Who needs a mobile wallet solution when you can just build your own app? That philosophy seems to be picking up steam among fast food chains. Domino's, Pizza Hut, Chipotle, and other restaurants have built their own iOS apps that let customers place orders on the go. Of course, there's also coffee …

Want to increase profit margins by 50%? Implement Strategic Workforce Planning

There's been a lot of coverage this week about a new research report by the Boston Consulting Group, who issued a press release entitled: <i>Talent,</i> …

The Most Effective Strategies for Success

For years, I’ve been trying to convince people that success is not about who you <i>are</i>, but about what you <i>do</i>.<p>Roughly two years ago, I wrote about the “Nine Things Successful People Do Differently,” which became HBR’s most-read piece of content over that time span. It was a list of strategies, based on …

Tutorials

YOUR HOME<p>Get to the things you care about most in just a swipe<p>Fill your Home with up to nine Smart Magazines, your own magazines, or even your …

‎Manager Tools on the App Store

1.7.4<p>Jul 25, 2018<p>This update is huge. RoadMap (available for those with a Manager Tools Personal License) is now complete with the addition of …

How To Write Content For Your Company People Actually Want To Read

Companies realize the importance of branded content–but very few do it well (unless their goal is to turn off readers, or perhaps put them to sleep). Six basic tips to help your copy shine.<p>When it comes to doing business on the Internet, nothing brings in new leads and generates buzz about your …

Marketing

Wal-mart to use its customers to deliver products

Wal-Mart is examining a groundbreaking plan to use shoppers in its stores to make deliveries to consumers who have ordered the retailer’s items online.<p>The world’s biggest retailer is making a big push to drive online sales as more Americans stay connected to the internet throughout the day through …

Is An MFA The New MBA?

Companies all across America are starting to see a critical talent gap as older employees retire. Arts students may not have all the traditional skills, but they have the most important one: creativity.<p>An estimated 10,000 Baby Boomers will turn 65 every day for at least the next 17 years, according …

Creative Industries

Why Your Kid Can't Get a Job

<i>This article was co-authored by veteran Silicon Valley marketing executive Tom Hayes, currently founder and CEO of MePedia.com</i><p>According to the US Bureau of Labor Statistics, one out of every two Millennials—age 18 to 32–is either unemployed or under-employed. Numbering approximately 80 million …