Mike Martins

2,502 Added | 6 Magazines | 10 Likes | 9 Following | 100 Followers | @martinmk | Keep up with Mike Martins on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mike Martins”

It’s Time for Marketers to Start Thinking Like Media Companies

Much has been made of the fact that television ratings for this year’s Super Bowl, Oscars and Winter Olympics have decreased significantly compared …

Advertising Industry

23andMe Wants You to Share Even More Health Data

Almost exactly a year ago, 23andMe earned the right to tell people what diseases might be lurking in their DNA. Since then, the consumer genetic …

Molecular Biology

Top 10 Writing Tools for Effective Email Campaigns

You didn’t give up on email marketing, did you?<p>It’s still more important than most marketers and business owners assume. Although most of our …

Marketing

Photos reveal new luxury underwater hotel residence in the Maldives

Maldives

8 Elements Behind Every Successful Social Media Strategy

Here is an overview of the eight elements used in every successful social media strategy, and why they're so important.

Marketing

Design the Perfect Sales Email Signature

What’s the best way to end your cold email?No, it’s not what you want your recipients to do after reading your sales email (CTA), but your email …

Marketing

If You Want to Be Creative, Don’t Be Data Driven

3 Ideas that will completely change how you think about data<p>There is no inherent value in any piece of data because all information is meaningless in …

Creativity

Do You Really Have to Create Unique Content for Each Social Media Channel?

The somewhat unsatisfying answer is: It depends, but probably.<p>What does it depend on? The uniqueness of your content should rely on the dynamics of …

Marketing

7 deadly sins in Marketing Automation

Let us introduce you to the 7 commonly made mistakes in Marketing Automation we consider as 7 deadly sins. Find out if you’re guilty of making these …

Customers

Redefining Facebook Marketing: It’s All About Relationships

Earlier this year, Facebook rocked the world with an announcement by CEO Mark Zuckerberg…This year, the social media platform is refocusing on its …

Marketing

67 Key Performance Indicators (KPIs) for Ecommerce

<b>Performance should inform business decisions, and KPIs should drive actions.</b>Key performance indicators (KPIs) are like milestones on the road to …

Project Management

Typefaces Used In Some Of The World’s Most Recognized Logo Designs

Image by Emanuele Abrate and featured with permission<br>It’s inherent for designers to look at a logo and take in more than what’s shown at face value. …

Typography

4 Reasons Why Companies are Choosing CRM Over Traditional Marketing tools

CRM offers the perfect tools for accurately collecting, managing and analysing consumer behaviour data to help in creating impactful marketing strategies<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur …

Marketing

*Are Facebook Boost Posts Worth It?*

You are probably already running Facebook ads or perhaps you are thinking about it. After all, it seems so many businesses are jumping on board with …

Marketing

Analyze It And They Will Come: Four Ways To Build Your Brand With Data

Data has always been intelligent. But thanks to visual analytics, all those numbers, trends and facts are now downright brilliant. In fact, marketers across forward-thinking companies and organizations, from nonprofits to global enterprises, are developing long-term relationships with their data by …

Marketing

How to use imagery more effectively in app design

App design is an exercise in brutally simple, user-centred design. The sweet spot is an interface that's as beautiful as it is functional. It should …

UI Design

Don't Even Try Managing a Remote Team Without These Tools

From onboarding to ongoing training and password management, these apps keep workers connected so you can focus on the bigger picture.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If any of your employees work remotely, you already know the challenges that come with off-site team …

Project Management

U.S. TV Ad Spend Drops As Digital Ad Spend Climbs To $107B In 2018

Last year, TV ad spending in the U.S. saw a first-time drop since 2009. With the double-digit growth of digital video, TV ad spend will continue to decline this year with TV’s share of total U.S. media ad spending dropping from 33.9% in 2017 to 31.6%.<p>With the swift acceleration of cord-cutting and …

Televisions

Progress Step UI Design Patterns: Tips, Freebies & Code Snippets

You're reading Progress Step UI Design Patterns: Tips, Freebies & Code Snippets, originally posted on Designmodo. If you've enjoyed this post, be …

Web Design

Google begins to roll out mobile-first indexing

Google announced this morning its “mobile-first” indexing of the web is now starting to roll out, after a year and a half of testing and experimentation. Back in 2016, Google first detailed its plan to change the way its search index operates, explaining how its algorithms would eventually be …

SEO

3 ways to empower your design team

I’ve worked at a few different organizations in my career, and I’ve noticed a common issue that many design teams face: They don’t feel …

UX Design

Slack's new policy lets bosses read employees' DMs without consent

If your company uses Slack for group communication, you might want to watch what you say in Direct Messages with your colleagues: the app now lets administrators export all the data shared through it, including those private conversations – without notifying you.<p>That’s thanks to an updated privacy …

Apps

2018 Analytics And Business Intelligence Trends That Can't Be Overlooked

Thanks to the fast development of Machine Learning (ML) and Deep Learning (DL) in the current time, Business Intelligence and Analytics …

8 emerging tactics to enhance your marketing strategy

As the world changes, your customer outreach should, too.<p>People today are more mobile, more informed and more inundated than ever before. We are …

Design thinking for chatbots

Chatbots, artificial intelligence, and voice-driven assistants are all rising in popularity and prevalence as the new, cool technologies that are …

23 Retail Technology Trends for Digital Transformation in 2018

Brick-and-mortar is not dead thanks to retail technology<p>AI, IoT, and VR on the rise<p>Customers are in control<p>The shopping experience is what …

What Is a Sales Funnel? The Guide to Building an Automated Selling Machine.

The right sales funnel, configured the proper way, can automate your marketing and help you scale your income on autopilot.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this …

Marketing

8 Ways to Use Online Reviews to Close More Deals

What Will Health Care Look Like Once Smart Speakers Are Everywhere?

Voice-powered technologies such as Siri, Alexa, Google Assistant, and Cortana, are changing the way people shop, drive cars, and manage their homes. Studies have suggested that, by 2020, 50% of all searches will be conducted by voice and smart speakers are expected to reach 55% of U.S. households …

Digital Health