Martin Messier

45 Flips | 2 Magazines | 320 Likes | 2 Following | 17 Followers | @martinmessier | Coach de carreira, palestrante e autor

The 'Pulp Fiction' Technique for Engaging and Persuasive Content - Copyblogger

You’ve seen <i>Pulp Fiction</i>, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino.<p>The film is highly stylized, …

It’s Price Before Product. Period.

Over the second half of the 1990s, Porsche hatched plans for a new car. Annual sales were a third of what they’d been the decade prior, so the …

The Most Important Marketing Metric You're Not Measuring

Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: What are the minimum non-vanity metrics every organization adopting inbound marketing should</b> …

Marketing

7 Marketing Tips To Create A Demand For Your New Product

Creating a new product is an exciting venture, especially if market and consumer research has revealed a need, but comprehensive solutions aren’t available yet. Customers want solutions for their problems, but they can’t quite identify what they need. This is where you come in.<p>If you launch a …

Marketing

5 Major Shifts in Facebook Advertising All Marketers Need to Know

Things are changing faster than you think.<p>Facebook has permeated virtually every aspect of our lives and, with over 1 billion users, has provided entrepreneurs with a cost-effective and powerful way to market to customers.<p>When it first launched in 2004, ads were primitive banner displays called …

The 5 Essential Skills Everyone--Especially Leaders and Entrepreneurs--Should Cultivate ASAP

Before management or leadership skills, before marketing, financial, or operational skills, there are five more essential, more foundational skills that drive success.<p>Five essential skills are needed to create and build a great business.<p>Leaders need these skills if their business is to have the …

10 Tips for Choosing the Perfect Business Name - OLBlog

When researching business name ideas, start-ups need to think carefullyfor both legal and marketing purposes. An effective business name couldprove …

Three Tier Pricing Strategy: How It Works (with Template and Generator!)

The first time I charged a mid-sized company to do work for them was in college. I was buying a scooter from a Ducati Motorcycle dealership, and …

Copywriting

33 companies that are revolutionizing retail

Thanks to the proliferation of smartphones and innovations in delivery and data, the retail landscape is evolving like never before. And as retailers become more understanding of what consumers want, the way they choose to market their products changes, as well.<p>We selected 33 companies — from an …

Under Armour

We tested 48 Facebook ads to bust 6 marketing myths

Facebook Ads are a predictable and scalable way to find new customers and followers. You can start with just a few dollars a day and any brand can …