Martina Martin

32 Flips | 3 Magazines | 17 Likes | 2 Followers | @martiless | Keep up with Martina Martin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Martina Martin”

Zoho Social tool tracks revenue from social media marketing

Zoho has announced its Social tool and app to measure revenue generated from Facebook, Twitter, LinkedIn, and Google+.<p>Sixty percent of marketers say …

The Beginner’s Guide to Generating Sales Through Social Media

Brand awareness is great. Traffic is better. Ultimately though…<b>Revenue</b> and profits matter the most for creating sustainable businesses.When you’re …

How to Stand Out on the Web

The web is massive!<p>In fact, some would argue it is infinitely massive.<p>The trouble is, for digital marketers, it’s beginning to feel a little …

Marketing

What Works in Online Marketing? 6 Big Takeaways From A Survey of 357 Marketers

I’ve learned a lot from the online marketing and SEO community over the last 10 years, so I’m always excited when I can give something back.<p>So, for the first time, I decided to put together a survey and analysis of online marketing trends, as dictated by the community. The result, “<i>What Works in</i> …

Busting the Myths About Social Media and Email Marketing

Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and …

4 Social Media Sites Small Businesses Should Use More Often

This story originally appeared on PR Newswire's Small Business PR Toolkit<p>As a small business owner or entrepreneur, you’ve likely already tapped into Facebook, Twitter, Instagram, YouTube, and Pinterest to push your brand. Sure, these networks work great, but there are others out there that can …

9 Ways to Grow Your Startup With Social Media

I’m sure you are getting tired of hearing it.Everyone is telling you to proliferate your brand, get out there on social media and grow an audience, …

How to Master Instagram for Business in 7 Simple Steps

Let’s begin with the elephant in the room:<b>No, it’s not too late to get started on Instagram.</b>Not by a long shot.Although the Instagram’s one billion …

Social Media

Social ads influence Millennials' purchase decisions - Social Marketing

In their tenth 'Digital Democracy' study, Deloitte found that Millennials between the ages of 19 and 32 are significantly influenced by ads on social …

How to Create a Basic Twitter Marketing Guide for Your Team

Are you struggling to communicate your Twitter strategy to your team? Short on time? Well, lucky for you it doesn’t have to take weeks of training to …

Too Few Companies Treat Social Marketing as a Conversation

<i>This essay originally appeared in Data Sheet,</i> Fortune’s <i>daily tech newsletter. Sign up here.</i><p>It’s tough to find a marketing team that isn’t increasing …

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As any marathon runner will tell you, covering 26.2 miles is no easy task. Preparing for a race that grueling requires an abundance of time, willpower and commitment. You can’t train for it in a few days -- or even a few weeks. But when …

3 Online Marketing Strategies to Kick-Start Stagnant Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“Our sales are stagnant and we need SEO -- please help!” This is something that I hear often. While search-engine optimization (SEO) can provide amazing results, they don’t happen overnight. And, oftentimes, a business can’t wait; it …

3 Tips to Improve Your Instagram Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>More than 400 million active users take to Instagram to show and tell. From photos with family and selfies with friends, washed in everything from Sierra to Slumber, individuals embrace Instagram as a part of everyday life. In fact, a …

How to Boost Your Social Traffic Without Paying for It

As social media moves toward a 'pay for play' model, brands need to use even smarter tools and strategies to reach their fans and followers.<p>Remember when all your brand needed for a strong social-media presence was a Hootsuite account, an intern, and an internet connection?<p>Fast-forward five years …

6 Things You Never Knew About Google Analytics

People say knowledge is power and it truly is. We all have witnessed that situation wherein our lack of knowledge simply places restrictions to …

Which Online Marketing Strategy Has the Best ROI?

Let's take a look at some of the most popular marketing strategies around today and how they compare with each other.<p>When it comes down to it, there's one factor that matters more than any other when it comes to an online marketing campaign: your return on investment (ROI). If you can maximize your …

5 Design Principles That Drive Social Customer Experience Marketing

Traditional marketing was known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions. …

Google has 6 new analytics apps for marketers

Whether you’re building an app or running an online store, analytics can help you figure out what your users are trying to achieve and how you can serve them better.<p>To that end, Google has launched a new set of enterprise-grade tools to help marketers gain insights about their customers’ journey …

How the Pros Get Leads from Social Media

I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking:<p><b>What’s</b> …

10 Must-Have Marketing Tools in 2016

Everyone is looking to see their business grow and marketing tools help businesses to be more effective. Here are the 10 must-have marketing tools …

5 slick analytics tools to help you hit your mark(eting)

As denizens of the internet, we leave a huge data trail across the services and sites we use everyday. As the volume of data has increased, the challenge for marketing teams has become to identify the points in that data that reveal the trends they’re seeking. How, as a marketer, do you handle, …

The 10 Point Check List for Effective Social Media Analytics [Infographic]

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of …

Opace reveals 5 effective search engine marketing tools you need to know about

These days, everything is online and that’s why virtually every company has a website and most are now active on social media. But, if you really …

20 Powerful Ways to Use Twitter to Grow Your Business

Try one, try them all -- because they all work.<p>Where your business is concerned, how do you use Twitter? Do you listen? Do you create connections? Do you sell?<p>(I do none of those things. Mostly I just tweet links to new posts. I know, shame on me.)<p>But someone that does know a lot about using …

Hand Pies

From sweet caramel-pecan hand pies to savory chicken pot pie hand pies, here are Food & Wine's best hand pie recipes.

How to Make Gluten- and Dairy-Free Pie Crust

<i>It's always more fun to DIY. Every week, we'll spare you a trip to the grocery store and show you how to make small batches of great foods at home.</i><p><i>Today: Thanks to Lindsey S. Love of Dolly and Oatmeal, gluten- and dairy-free eaters can enjoy flaky pie crust this holiday season.</i><p>There’s nothing more …

How to Make Homemade Sausage + A Family Recipe for Stuffing

<i>Each week, Cara Nicoletti of The Meat Hook is helping us get to know our favorite cuts a little bit better – and introducing you to a few new ones, too. Read on, study up, then hightail it to your nearest butcher.</i><p><i>Today: A family recipe for stuffing that calls for homemade sausage and the squishiest</i> …

Recipes