Marten Hoekstra

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5 Examples of Small Businesses Killing It With Facebook Ads

As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, …

Marketing

A Better Way to Think About Marketing Automation

Have you ever had a successful garden? Yeah … me neither. But I’m a big fan of analogies, so just roll with me on this one. Regardless of our …

Marketing

How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

Learn how to write effective copy for your email marketing …

4 Ways to Craft Content that Earns Audience Attention

About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it.<p>“Content Shock” is Mark Schaefer’s term …

Marketing

7 Marketing Automation Strategies You Can Implement Today

Increase Your Conversion Rate with These Strategies There's an excitement that comes from subscribing to a marketing automation tool. Sadly, it's not …

Marketing

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are …

Marketing

The DNA of the perfect nurture sequence

Whatever the specific objective of an email campaign, the overarching goal of any nurture sequence remains constant – to encourage an individual …

Marketing

The State of B2B Marketing Automation in 2017

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and …

How to Benefit From Mobile Marketing Automation [Infographic]

Marketing? It’s nothing new. What’s new is how we use the tools at our disposal to achieve our marketing goals.Take the internet, of course: It’s …

Marketing

10 Powerful Behavioral Segmentation Methods to Understand Your Customers

Knowing who your customers are is great, but knowing how they behave is even better.<br>-Jon Miller<p>Customer segmentation has always been important. But …

Lead Management Using Careful Planning and Discipline

Lead management is a lot like fishing. You define your desired catch, choose the appropriate bait, set up your rods and wait for the right moment to …

Marketing

Marketing Automation Is Now a Must for Successful Campaigns

As the lifeblood of any business, <b>marketing is integral to attracting and retaining the desired target audiences and driving the growth of business</b> …

Marketing

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns

Read my latest: <b>THOUGHT LEADERSHIP: The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book: Process, Tips, Hacks, and Resources</b><b>.</b><p><b>The</b> …

Marketing automation or content automation?

In the professional services world true marketing automation is hard to implement due to it's transactional perception, reluctance for relationship …

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. While marketing …

Marketing