Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey.
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Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. This could play a significant role in enhancing the impact of your campaigns and products. In this article, we share five steps to make Voice of the Customer part of your messaging approach.
Brand safety was one of the hottest topics at DMEXCO this year, with the conversation still going strong this autumn. On several panels at the Cologne event this year we heard calls for increased brand safety standards. However, the conversation quickly reveals an important truth - when many brands say “brand safety,” what they often mean is “brand suitability.” The difference matters. Especially regarding a brand’s approach to UGC platforms and content creators. https://www.martechadvisor.com/articles/content-marketing/brand-suitability-shows-how-content-is-still-king-or-queen/
In August, Uberflip hosted its annual thought leadership conference called Conex: The Content Experience. Marketers from across the globe convened to share tips, brush up on new marketing strategies and be inspired to use content experience in their marketing efforts. https://www.martechadvisor.com/articles/content-experience/10-takeaways-from-conex-the-content-experience-2019/
About 10 years ago, marketers realized that content is a critical piece of their pie, and have since been working overtime to generate content to help win the prospect’s attention. Today, enterprise marketing content creation has matured by leaps and bounds, and it is obvious that content is king. Unfortunately, we forgot about the queen. Context. https://assets.martechadvisor.com/research/the-modern-content-marketers-buyer-guide-130742?tfso=150402
aunching a successful marketing campaign requires a good number of activities where the information is promoted by the means of visuals, text, and audio. Comic storytelling is the newest addition to your marketing campaigns, giving you an edge over competitors, writes, Naveen Gattu, COO, Gramener.
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