Marta Marí

446 Added | 1 Magazine | 363 Likes | 23 Following | 5 Followers | @martamari_ | Social Media Manager

4 Industries That Will Dominate Social Media in 2018

Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, …

Public Relations

Gmail now has analytics, and it's awesome

So how can typical Gmail users leverage email analytics data?<p>These are some of the most common applications:<p><b>Employee tracking and monitoring</b> — In some ways, Gmail Metrics belongs in the same ranks as Toggl and TimeCamp, apps that actively monitor employee time expenditure and performance. The app …

Google Analytics

YouTube removes analytics from its demographic data reports for creators

According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers.

Privacy

14 extensiones de Chrome que pueden facilitarte tu trabajo como marketer

• <b>ObservePoint TagDebugger</b> añade una pestaña en las herramientas de desarrollo de Chrome para mostrar <b>información específica de las distintas soluciones</b> …

How to Deal with Fake Negative Reviews on Google

Fake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and …

SEO

55 Must-Know SEO Tricks for Business Websites (Infographic)

SEO should be a top priority for your company.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For any business, it’s more important than ever to have an online presence -- and that goes beyond just having a website. In order to get your company out there and traffic to your website, …

Infographics

The Dash Button was just the beginning: Expanding commerce everywhere

When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool's joke. Contributor Davor Sutija urges marketers …

April Fools' Day

Tracking the ROI of organic search for B2B

I confess, I love marketing data. And charts. Lots and lots of charts!Around this time every year, I am never disappointed with the abundance of …

AdWords

Mejores Eventos de Marketing Digital 2018

¿Tienes a mano tu agenda?, la vas a necesitar, ya que son muchos y muy buenos los <b>eventos sobre transformación digital, marketing digital, tecnología,</b> …

Snapchat finally gives creators analytics

Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large …

Snapchat

Google gets in on mobile ‘story craze’ with new AMP Stories format

This morning Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the …

Condé Nast

SEO Experts Speak Out On Link Building

BrightLocal reached out to 20 local search industry experts to get their opinion on the impact of link building to increase search visibility for …

Internet Marketing

How to Drive More Traffic to Your Site without Writing New Posts

Posted by <b>Christina Battons</b> on<p>SEO<p>How you struggled to drive more people to read your online content? Do you always wonder where to get new posts? …

Marketing

5 Best Reporting Tools For Marketers & Advertisers

Main image: Bosses and clients don’t always know what you do all day.Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic …

Analytics

Google lance un outil d’audit SEO

Lighthouse est une extension de Chrome qui permet aux développeurs d’effectuer des audits de performance, d’accessibilité, de compatibilité avec les …

Marketing

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Customer Experience

How B2B should market their business digitally in 2018

The rise of digital marketing over the last decade has been phenomenal. Many B2B companies are already successfully getting great results using …

Marketing

International e-Commerce: 19 Experts From 10 Countries Share Their Experience

The world of e-commerce is becoming increasingly competitive. Today, developing an online store requires a regular analysis of constantly changing …

eCommerce

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social …

Social Media

5 Brands Share Their Content Marketing Process

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask …

Marketing

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend.Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition …

Marketing

5 Major Link Building Mistakes Every SEO Professional Should Avoid in 2018

Talk to any SEO consultant about promoting your website, and they will tell you about the importance of link building. It always remained as one of …

Internet Marketing

Facebook Really Wants You to Come Back

It’s been about a year since Rishi Gorantala deleted the Facebook app from his phone, and the company has only gotten more aggressive in its emails …

Social Media

Instagram now allows businesses to schedule their posts

Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to …

APIs

Davos 2018: 5 Communications Themes From A Revived World Economic Forum

Economics

B2B Reads: Cards Against Humanity, Patient Impatience, and Millennial Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. …

Marketing

Digital in 2018: World’s internet users pass the 4 billion mark

The new 2018 Global Digital suite of reports from We Are Social and Hootsuite reveals that there are now more than <b>4 billion</b> people around the world …

Social Media

The 7 biggest trends driving customer loyalty

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming …

Customer Experience

Twitter now lets advertisers sponsor publishers’ Moments

Twitter has added a new advertising product to its lineup. The company announced today it’s offering brands the ability to sponsor Moments – the “Stories”-like feature that includes a series of tweets, often including images, GIFs and video – from select publishers. The first Sponsored Moment is …

Digital Advertising