Marchand Kraay

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Branding for lean startups: How to brainstorm a simple and strong business name

Larry Page and Sergey Brin got the name “Google” from misspelling a mathematical term that is correctly spelt as “googol”. Googol represents the number “1” followed by one hundred zeros.<p>After misspelling the term (as Google), Larry and Sergey figured it would be a better name for their search …

Why financial advisers are missing out on millennials

Financial advisers looking to get their hands on young people’s money should ditch their desks for meetings at a Starbucks or a round table, offer …

Retirement

3 Advertising Techniques Proven to Be Effective With Millennials | Inc.com

Every day we are assaulted by terrible advertisements -- stories that don't make logical sense or are lazy, ads that lie or don't have anything to do with the brand.<p>One of the biggest motivators for our account team at <i>The Odyssey</i> is to help ensure readers and brands steer clear of lousy …

Marketing

How to Win Over Millennials? Create a Message that Resonates

Business leaders these days all want to know the same thing. We’re all working with Millennials now — and by 2020, they’ll comprise half of the …

Demographics

Millennials Want You to Get to the Point

Real engagement isn't just bite-size. It has to start a conversation that leads to an experience.<p>"5 reasons" this, "14 ways" that, "23 times when"... It's how millennials consume information today, mircomedia, and I have to say I am as guilty as the next guy. It's a race to get to the point.<p>As …

Festivals

The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]

• Late Evening, between 08 PM to 11:59 PM, is when most people like to consume content. Try to post content during this time to reach the largest …

Demographics

Millennial Influencers & Brand Storytelling = Social Impact

The internet is buzzing with influencer marketing, millennials, and the art of storytelling. In case you live under a rock here are some quick …

Public Relations

Millennial Influence Charts : infographic on millennials

This infographic on millennials was crafted together by Goldman Sachs, a company with a vested interest in understanding how the economy and the …

A Y Combinator-backed startup is trying to solve Wall Street's millennial problem

A new generation of millennial investors is coming of age with money to save. But one problem for Wall Street is that many of these millennials still have scarring memories of the financial crisis that make them wary of investing.<p>"They don't trust the stock market," Goldman Sachs determined in a …

Stock Markets

The Typical Millennial Learner Infographic - e-Learning Infographics

Posted on August 29, 2015<p><b>Characteristics of the Typical Millennial Learner</b><p>The Millennial generation or Generation Y is made up of people who were …

Google Applies Pressure on Insurance Innovation

Insurance is one of the last industries to innovate and fully embrace data, analytics and customer communication technologies.<p>It’s a common thread in nearly every industry: Innovation occurs when consumers’ growing needs and expectations converge with intense competition. It’s no surprise, then, …

Insurance

It's official: Your grandma can soon invest in startups

The Securities and Exchange Commission on Friday morning voted 3-1 to approve equity crowdfunding rules, a scant three years after its original …

Crowd Funding

Three Big Misconceptions About Millennials

They will make up 75% of the U.S. workforce by 2025, and probably a similar amount of economic buying power.<p>So it’s no wonder that obsessing over …

The Workplace

Why we’re building an investment fund to back solar energy in Africa

If you find yourself bored at a business conference in Africa, try playing bingo with the words ‘leapfrog’ and ‘telecoms’. The story of how Africa went straight to mobile phones, never building a vast network of copper wire for its telephone infrastructure is told and retold. It is now a cliché in …

Renewable Energy

Ikea And Ideo Tease A Kitchen For The End Of The World

Interactive cooktops and drought-friendly dishwashers.The future is bright and Doomsday-ready.<p>There always seem to be two potential futures: In one, we have Marty McFly flying around on hoverboards like everything’s wonderful. In the other, we have Katniss Everdeen slitting throats for the world’s …

Kitchens

Elon Musk's first wife explains what it takes to become a billionaire

She recently posted a response to a Quora thread asking: "Will I become a billionaire if I am determined to be one and put in all the necessary work required?"<p>Her answer is "no," though she says the Quora reader is asking the wrong question.<p>"You're determined. So what? You haven't been racing naked …

Elon Musk

Secrets to a Successful Name for Your Personal Brand - Personal Branding Blog - Stand Out In Your Career

Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. …

Business Strategy

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero …

Advertising

Move Over Coca-Cola. Smaller Brands Can Run Super Bowl Ads Too

Most small businesses can't afford to buy TV ads during the Super Bowl, but a number of smaller companies are piling in to compete for airtime during this year's big game.<p>Among the new companies buying commercial time this year are digital commerce and technology businesses, <i>AdAge</i> reports.<p>Roughly a …

Advertising

How to Work With Influencers to Promote Your Business

Although influencer marketing is sometimes touted as a newer technique, taking advantage of the way social media has created individuals with incredible online reach and influence, it is – at heart – an old school marketing technique. Human beings have always looked to those they admire for …

How to be a big thinker

In order to achieve big goals we need to be willing to think big. Theoretically we all can do it. In reality, however, we often constrain ourselves, …

2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that …

Ford Motor Company

Top 10 Marketing Books of 2014 | Inc.com

My previous posts have identified the Top 10 Business Books of 2014 and the 7 Most Thought-Provoking Books of 2014. In this post, I turn to marketing, where it's been a <i>very</i> good year, with numerous groundbreaking titles. Here are the year's best:<p><b>Subtitle:</b> <i>Power Tips for Power Users</i><p><b>Authors:</b> Guy …

Marketing

How to Motivate Your Content Marketing Team

This story originally appeared on Salesforce<p>Smart marketers know that content marketing metrics can be used to optimize future strategy. But, these same metrics can also be used to reward and incentivize individual contributors. Incentivizing a content marketing team — similar to how many sales …

Marketing

Social Media Campaign Strategy: What to do Before, After and During a Campaign

Share<p>A social media campaign doesn’t start when you send out your first Tweet, and it doesn’t end when you send out your last one. Depending on the …

Public Relations

Does business model innovation deserve more love? | The Horizons Tracker

When you think of innovation it’s easy to slip into thoughts about some new technology or other. Of course, that isn’t the be all and end all of …

Email templates for 27 of your toughest work tasks

Communication is hard work. A 2012 survey by McKinsey found that highly skilled desk workers spent an average of 28% of their work weeks dealing with …

11 Economic Lessons to Make You a Smarter Shopper For Black Friday

When you hit the stores this weekend, remember three things: Shopping is a sport, this is its Super Bowl, and retailers are better at playing it than you.<p>The first and last rule of prices is that nobody knows what anything is worth. Shoppers are guided by shallow clues ("this is cheaper than that") …