Mary Rose Austria

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Millennials: Double Trouble for Retail

For those of you out there who think the Millennials are the “next big thing” for your business, think again. They may not be as big as you had hoped. And for the likes of the three “As,” (A&F, American Eagle Outfitters and Aeropostale), and others who primarily target this cohort, you better start …

Tips for Gen-Y On How To Be A Great Entrepreneur

A lot of executives have noticed that the workplace is being flooded by a new generation of workers, and they are questioning who will be the winners, and who will be the losers. In reality, Gen-Y is here, and they are already inheriting our businesses, so let's figure out how to make them winners, …

Spotify’s New Ads Reveal Why Social Matters to Millenials

Spotify has recently rolled out a series of ads called #NowFeeling that shows how music (and thus Spotify) plays an integral part of our lives. …

Millennials Are Cynical Do-Gooders

It’s tempting to caricature Millennial workers as bright-eyed idealists, given their loudly stated preference for having a social impact through their careers. Either that or as narcissists only out for themselves. But neither is quite true, according to a new paper from The Brookings Institution. …

Millennials Are Old News — Here’s Everything You Should Know About Generation Z

Marketers are beginning to target a new crop of young people who are rapidly growing in number and influence: Generation Z.<p>Studies differ on the exact age range of Generation Z, but most agree they were born after 1990, which makes them the largest generational group in the U.S.<p>We set out to …

The Week in Review: Why Millennials Matter

Ranging in age from 14 to 34, the millennial generation is a study in contrasts. In spite of their technological savvy, liberal politics and college …