Mark Walmsley

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Prototypes

11 Books By CEOs That Will Teach You How To Run The World

But the ones worth reading ditch the platitudes in favor of instructive anecdotes — which is why they so often come from execs who have lived through it.<p>From fashion startups to automotive empires, here are the best leadership books from people who have led their companies to success.

What would YOU do with libraries?

I can remember both the excitement of trips to the library as a child and the frustration at being allowed to take out only 4 books at a time.<p>In my …

Libraries

7 Must-Have Skills for Great Digital Marketing (Infographic) | Inc.com

In the near future, marketing teams will require a broad selection of new digital skills to stay competitive.<p>Technical skills such as basic coding and video production, for example, will soon be requirements for a half of all marketing hires, according to online form building platform Formstack. …

Marketing

Seth's Blog

Is the goal to get people to notice what we make?<p>or<p>Are we setting out to make something people choose to talk about?<p>If you don't know your boss's …

Ditch that Pitch

The competitive tendering process is inherently flawed.<p>Before appointment, a supplier's primary objective is to win the work, not necessarily …

Put Your Prices Up Today! Here’s Why.

Reducing your prices to attract and win new customers is an illogical and dangerous short-term tactic.<p>It is much safer to increase your prices. …

Customers

Are you trying to fill a leaky bucket?

In my work as a marketing consultant and coach, I talk to business leaders every day about the challenges they face making their businesses and …