Mark Simpson

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The kettlebell snatch and VO2 training protocols

One of the things that pops up time and time again in the kettlebell world is the RKC snatch test and how best to train for it. Usually after someone …

Top five nerve-shredding road trips in Costa Rica

Renting a car in Costa Rica is costly and can even be dangerous if you're not prepared for what's to come. It’s also ridiculously good fun. Some of the most interesting, little-explored destinations are only accessible by car, and for the adventurous traveler, there’s simply no substitute for the …

Central America

23 Most Unfortunate Advertising Placements

Do you Suffer from the Urgency Addiction? It’s More Common Than you Think

I suffer from the “urgency addiction.” I know it sounds like one of the falsely humble things like telling somebody in a job interview that your …

5 Of The Best Branded Viral Videos

The sharing impulse is an increasingly important tool for marketers. These recent examples of successful virality foreground what makes a social person want to click and pass along.<p>As our lives become ever more cluttered with media, brands have had to get creative in their attempts to reach …

How to Stop Your Client from Shopping Around

<p>In the midst of this industry shift, the way your agency sells — or doesn’t sell — its value to clients can make or break your chance for a …

The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes

Dumb ways to daily twist while jumping from space. These are the brand creations bound for glory at the ad world’s premier awards show.<p>Massively viral-earned media blockbusters, real-time culture bombs, and socially conscious gestures will feature heavily among the big winners at the International …

Airing Out 40 Years: Nike Design Over The Decades

Illustrator Stephen Cheetham uses minimalist graphics to chart a visual history of the brand’s most memorable designs.<p>Growing up, Stephen Cheetham never had “cool” sneakers. “I wanted them, but just didn’t have the money,” the London-based illustrator tells Co.Design. His parents, he adds–now with …

5 Brands Doing Cool Things on Instagram

While brands always like to flock to the new platforms, not every platform is a great fit for every brand.<p>Instagram was definitely a shiny new object …

Advertising Industry

Richard Branson has just initiated a nationwide scavenger hunt for a lost GoPro camera

Filmmaker Chris Jupe (and husband of actor Katy Cavanagh) was hanging out at Virgin Group founder Richard Branson’s family estate in Oxfordshire, doing the sort of things rich people do—an aerial shoot of the home via a GoPro camera suspended from a pair of balloons. Then the fishing line he’d …

Richard Branson

Nestle 'looking to sell PowerBar business'

Nestle, the world's largest food company, is looking to sell its PowerBar energy bar business, a pioneer of sports nutrition products, according to reports.<p>The sale of PowerBar, whose products can be bought in health food shops in the UK, could fetch several hundred million dollars, Reuters claimed.<p>…

Apple: Most Innovative Company | Fast Company

For a company slagged for not having had a hit since the iPad in 2010, Apple had a notable 2017: Its wireless AirPods became ubiquitous around the country; the Apple Watch Series 3 is a bestseller; developers embraced ARKit, its AR framework; and even skeptics were blown away by the iPhone X. Apple …

Google: Most Innovative Company | Fast Company

When Google CEO Larry Page created a new holding company called Alphabet in 2015, initiatives such as self-driving cars and health tech got divvied up into new companies, and Google became an Alphabet division with a sharper focus on internet services and software. Today’s Google, now led by CEO …

Nike: Most Innovative Company | Fast Company

During the 2016 Olympics, Nike put female athletes in the spotlight in its popular "Unlimited" ad campaign—and it promoted diversity in its own business. In 2016, the majority of the company’s employees were minorities, and women made up 48% of its global workforce.<p>The company is also a pioneer in …

Associated Press News