Marketing Dive2 days agoEstée Lauder continues generative AI push with Adobe integrationmarketingdive.com - Chris KellyDive Brief:• The Estée Lauder Companies (ELC) has partnered with Adobe to refine the launch of its digital marketing campaigns through generative …
Marketing Dive4 days agoAmazon shores up stronger CTV position with Complete TV solutionmarketingdive.com - Aaron BaarDive Brief: • Amazon Ads introduced Complete TV, a new capability powered by artificial intelligence (AI) within its Amazon Demand-side Platform (DSP) …
Marketing Dive4 days agoWhat Coca-Cola has learned on its generative AI journey so farmarketingdive.com - Chris KellyGenerative artificial intelligence (AI) remains at the top of the 2025 agenda for marketers as they work to determine how the technology will evolve …
Marketing DivePublicis acquires Lotame to fortify data-driven marketing positionmarketingdive.com - Peter AdamsDive Brief:• Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of the transaction, which is …
Marketing DiveTarget’s digital ad unit delivers $2B in value for embattled retailermarketingdive.com - Peter AdamsDive Brief:• Target’s revenue derived from advertising rose roughly 24% year over year to $649 million in 2024, according to an earnings statement. The …
Marketing DiveHow Walmart Connect is growing the ‘connective tissue’ of retail mediamarketingdive.com - Chris KellyWalmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the …
