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How toy unboxing channels became YouTube's real stars

A fifth of the site’s top 100 channels are focused on toys, while young viewers are also driving big views for kids’ music, cartoons and vlogs<p>Like most pre-school children, Ryan loves playing with toys – from cars, trains and Lego to Disney toys, Play-Doh and Minions. Unlike most pre-school …

The 'Other' Source Of Lead Contamination: Your Child's Toys

As news of lead contamination in drinking water from old and decaying pipes in the city of Flint, Michigan, continues to stream in, it’s also important to recognize other potential sources of lead exposure which may contribute to lead poisoning that some may be unaware of.<p>Case in point: lead …

Mattel finally rolled out a line of super hero toys for girls and the early results are in

It turns out that if you make action figures for girls, they’ll buy them.<p>DC Super Hero Girls, a new line of toys from Mattel featuring DC Comics’ female super heroes recast as high school students, had a strong debut, the company reported on its quarterly earnings call April 20. While the toys just …

Popular toy identified with high levels of lead, nationwide recall sought

New York’s attorney general is seeking a nationwide recall of widely sold toys after finding they contain dangerous traces of lead. The top US …

Connected Toys Are Only Just Getting Started, Here's What's Next

Smart connected toys are everywhere these days. But understanding which are here to stay and which are a flash in the pan is difficult. Tandem Capital invest in this space and recently produced a report about the trends in connected, digital and toys to life products.<p>I spoke to Doug Renert, …

These Floating Bath Toys Are Like the Legos of Baths

Wait—Legos probably float too, right?<p>These clever little bath toys, made from sponges and pumice stones, allow you to become the architect of your own bath. (Assuming you take baths, that is. In fact, these toys are one of the best pro-bath arguments we've come across in a while.) Made by design …

A Racing Game Makes These Tiny Toy Cars Come to Life

Your typical Hot Wheels car is 100 percent powered by imagination. But we’re at the point where you can cram a lot of technology into a 1:64-scale …

4 Things You Should Know About Gender Stereotypes in Kids' Toys

The importance of gender-neutral toys for boys and girls goes beyond just being politically correct.<p>Last week, I had the honor of attending a White House conference about gender stereotyping in kids' toys and media. It was part of President Obama's ongoing plan to promote more women entering fields …

Drones are not toys – they’re dangerous and they must be regulated  

They’re small flying devices, sent whizzing into the sky by little more than a remote control. But how long before a drone causes an air disaster? Not long, if what happened on Sunday, when a drone crashed into an Airbus A320 approaching Heathrow airport, is anything to go by. Thankfully, the plane …

Heathrow

Disney princesses, Star Wars propel Hasbro results

(Reuters) - Hasbro Inc (HAS.O), the No. 2 U.S. toymaker, reported better-than-expected quarterly profit and revenue, driven by strong demand for “Star Wars” action figures and the addition of Disney Princess dolls to its basket of toys.<p>A Transformers statue stands on display at the Hasbro booth …

Hasbro Shows Strong Q1 on Huge Demand for Star Wars, Disney Princess Toys

Hasbro, the No. 2 U.S. toymaker, reported better-than-expected quarterly profit and revenue, driven by strong demand for Disney Princess dolls and toys based on the Hollywood blockbuster "Star Wars: The Force Awakens."<p>Revenue from toys targeted at boys, including toy guns under the "NERF" brand and …

Odyssey Toys X-7 Microlite review: Sprightly microdrone lights up the night - CNET

<b>The Good</b> The X-7 Microlite's body design guards its propellers and its bright LEDs make it fun to fly in a dark room or at night. Does flips and rolls with a button press and is a pretty stable flyer.<p><b>The Bad</b> Plastic body can crack when crashed. Doesn't fly well outdoors in anything more than a …

GoPro’s developer program aims to connect its cameras to cars, toys and apps

GoPro on Thursday very quietly took the wraps off its new developer program, by which it hopes to get its action cameras hooked into as many third-party devices, vehicles and services as possible. The program was announced at a private event in San Francisco, where it showed off the fruits of …

Best toy drones you can buy right now

While many of us might drool over powerful high-flying drones like those from DJI, Yuneec and 3D Robotics, most of us will be flying less expensive radio-controlled multirotor toys made to zip around your living room or backyard for a few minutes at a time until you inevitably crash or get stuck in …

New Hasbro Transformer Toy Transforms Into A Tablet

This is the new Soundwave Transformer toy being released by Hasbro and Xiaomi (~$26). The original Soundwave transformed into a microcasette recorder …

Funko toys reveal villains in new 'Ghostbusters'

As we already gleaned from the "Ghostbusters" movie trailer, each new member of the team has her own specialty.<p>Kate McKinnon plays the "brilliant engineer" Jillian Holtzmann. Kristen Wiig is the quantum physics genius Erin Gilbert.<p>Leslie Jones is Patty Tolan, the street-savvy New York expert who …

10 kids toys that make chic adult decor

You have your own home. You have a mortgage, a 401(k), and all the other things that make you an adult from what we've been told.<p>But no one ever said …

White House Agrees: Gendered Toys Not Just Child's Play

This week, the White House announced a day-long conference about gender stereotypes in toys and media. Finally.<p>It's easy to wander the aisles of toy stores, blissfully unaware of the subliminal messages about how girls and boys are supposed to behave. Well-meaning, forward-thinking parents and …

The White House

Fisher-Price's Gorgeous New Wooden Toy Line Will Make You Want to Have Kids

Yesterday Mattel revealed it had named designer Jonathan Adler as the Creative Director for Fisher-Price. It’s part of a continued effort to breathe …

White House Sponsoring Conference on Breaking Down Gender Stereotypes in Kids’ Toys, Media

Children are learning gender stereotypes early from the toys they play with and the media they consume, according to the White House, which is sponsoring a conference Wednesday on the issue.<p>“There should be more boys art supplies and more engineering building blocks for girls,” said Tina Tchen, …

White House Targets Toys And Media To Attract More Girls To STEM Careers

It’s an ambitious goal. The White House aims to “break down gender stereotypes in media and toys so that our children can explore, learn and dream without limits,” as stated in a press release earlier today. From retail to media, organizations like Netflix and Discovery Communications are coming on …

Toys “R” Us Canada names 12-year-old boy from Quebec as new ‘chief play officer’

A 12-year-old boy from St-Bruno, Que., has been selected as "chief play officer" for Toys "R" Us Canada.<p>His job is to try out products, make recommendations and take part in media appearances and events.<p>The toy retailer picked Emile Burbidge after parents and guardians from across Canada helped …

How Toy Startup GoldieBlox Made Diversity a Priority

When toy maker GoldieBlox introduced itself to the world in the fall of 2012, it was built on an idea that was both forward thinking and antiquated. …

#wheresrey? Disney says more 'Star Wars' heroine toys on way

LOS ANGELES (AP) — Where's Rey? Disney says it's working hard to get more of the new "Star Wars" heroine in stores.<p>Following a social media firestorm …

Will smart toys make parents lazy?

Pitched as the next must-have developmental tools, critics worry about hi-tech Barbie dolls and bears eroding parent-child interaction<p>The digital revolution means that modern toy shops contain more computing power than a space shuttle. Interactive and connected toys promise to bring your child’s …

What Technology Companies Can Learn from Toy Makers

HBR STAFF<p>A new Fisher-Price report, “The Future of Parenting”, notes that “[o]ur lives online hold just as much weight as our “real lives.” For young kids, the distinction is becoming increasingly blurred. Parents will need to help their children navigate this sophisticated landscape so that their …

Recall Alert: Manhattan Toy Company Busy Loops Table Top Toy

It may keep baby busy, but it's posing a safety hazard. Because the round plastic beads can break and pose a choking hazard, Manhattan Toy Company is …

One of the biggest toy companies on earth owes its turnaround to a child skateboarder

In the early 2000s, the Lego Group was hemorrhaging money and sifting through reports that creative toys faced an agonizing death in the digital era. In 2015, the Danish toymaker’s net profits rose 31% over the previous year, and with $5.3 billion in sales, the company now is challenging Mattel as …

Skateboarding