Mark Eltsefon

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9 things you need to know before using social media at work

Over the past few months, we’ve collected the thoughts, hopes, and fears of more than 600 people in a survey on social media in the workplace.<p>And increasingly, those hopes and fears are shifting. It’s less likely that you’ll be scared of “getting caught” using social media at work. These days, it’s …

Can't Leave A Miserable Job Because Of The Money? Take These 7 Steps

<i>This is half of a two-part story. Read the related article of how Sam Polk walked away from making millions at a hedge fund:</i> <i>How Sam Polk, Former Wall Street Trader And ‘Wealth Addict,’ Broke Free Of His Golden Handcuffs.</i><p>So … you’re unhappy with your work, but the money is too good to jump …

Keep Up on Social Media With These 5 Tools for Savvy Businesses

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Prevent your content from getting lost amongst the infinite streams of information on social networks by using a variety of tools to jumpstart your social media efforts. There are many social tools to choose from with a variety of …

Infographics

5 Strategies for Generating Consumer Demand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Generating demand for your product requires much more than simply releasing it onto the market. You need to conduct research, determine what consumers' needs are, establish yourself as a leader in your industry and repeatedly prove your …

Marketing

Starting a Business: The Idea Phase

You know you want to start a business, but what do you do next? Here's how to find the perfect idea for your business.<p>Many people believe starting a business is a mysterious process. They know they want to start a business, but they don't know the first steps to take. In this chapter, you're going …

Small Business

Branding 101: Five Tips for Solopreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Strong branding is critical in our ad-cluttered world. After all, you want to ensure that you're the first provider in your niche that comes to customers' minds.<p>But what if your brand is, well, just you? How can you be memorable and stand …

Marketing

Should I Hire a Web Development Firm or a Staffer to Build my Mobile App?

I have an idea for a new mobile application but no development skills to speak of. Should I team up with a web development firm or hire someone? Which could be the most effective option?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Option One: Hiring a web development company</b><br>There is …

Employment

How to attract your ideal investor

ClearlySo's new chief financial officer, Claire Braithwaite, says social entrepreneurs should bank on self-belief<p>Pitching for investment can be both daunting and exciting for a social entrepreneur. You have invested passion, sweat and tears into building a business that you are proud of. But can …

How and Where to Find a Co-founder For Your Startup

<i>George Deeb is the Managing Partner at Chicago-based Red Rocket Ventures, a startup consulting and financial advisory firm based in Chicago.</i><p>Often times, a startup entrepreneur has a good business idea, but doesn’t know how to build the product or service. Or, the entrepreneur has deep technology …

9 Reasons Why Most Startups Fail

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’ll never forget my first IPO. The story is as old as the hills of Silicon Valley: It was a great ride … until it flopped. Our primary business was crushed by an 800-pound gorilla and we didn’t have the wherewithal to pick up the pieces …

Entrepreneurship

A Step-by-Step Guide To Building Your First Mobile App

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve? The answer to this question will determine whether your app will be successful or …

Apps

Why high-flying tech investors are putting their money in a coffee shop

When Oakland-based coffee retailer Blue Bottle announced a $25.75 million investment round on Jan. 29 from some of Silicon Valley’s biggest investors, the jokes were easy:<p>But they also reveal a fairly commonplace assumption: That “venture capital” entails an investment in a tech company, or that …

Venture Capital

America, The Startup: How European Settlers Launched The Most Entrepreneurial Economy In The World

Starting a new business is hard.<p>Building a new industry is even harder. Especially when it's on the other side of the world.<p>For nearly a century, exploration of the Americas had been carried out under royal patronage. Whatever spoils were brought back belonged to the crown.<p>That began to change …

Startups

3 Culinary Startups Heating Up the Food Industry

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With food substitute Soylent set to ship next month, trucks offering up every type of cuisine taking over cities and cooking-subscription services making their way in homes, it is fair to say food startups are heating up. And New York …

Startups

How to Become a Real-Life Success Story | Inc.com

Most people spend their working lives stuck behind a desk in a dead-end job or lost forever in some middle management abyss. It's frustrating to live and sad to watch, but it is the reality of working life.<p>The good news is that there is a way out.<p>Strangely enough, it's more or less within your …

Motivation