Mark Denford

6 Flips | 2 Magazines | 1 Follower | @markdenford2015 | Keep up with Mark Denford on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mark Denford”

How to do a Jobs To Be Done Interview

<b>Jobs To Be Done</b> (#JTBD) is getting a lot of attention lately as a valuable, new method for product and marketing teams <i>(if you’re not familiar check</i> …

Jobs To Be Done Interview Script

Something to get you started in your JTBD interviews<p>Preamble<p>“Hi and thanks for participating in this interview. We’re going to ask you a few …

How Jobs-to-be-Done can help you create successful products

I recently attended the Jobs-to-be-Done (JTBD) workshop in the lovely offices of Basecamp. Bob Moesta and Chris Spiek run these one-day workshops in …

FOR WHAT JOB WOULD YOU HIRE A MILKSHAKE?

Using the Job-To-Be-Done Framework to generate insights and innovation<p>Unfortunately for marketers, customers do not behave according to some segment …

Uncovering the Jobs to Be Done | Bob Moesta & Chris Spiek

Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what …