BEST PRACTICES: The basics and evergreen content
- GSC: The reports include more info. Here’s what’s new.
- TIPS: 1. Core Web Vitals 2. Technical 3. Brand strength 4. Be visual through structure data or focusing on a vertical
- Your structured data can now use all Google-supported image formats: BMP, GIF, JPEG, PNG, WebP, and SVG Data. 🖼️🎨📸
- #ANALYTICS: Apple’s privacy standards means some returning visitors are showing up as new visitors. Here’s how to estimate the difference.
- Being number one doesn’t mean you’ll get the same share of clicks. All the other features in the search results can swing your CTR% by dozens of percentage points.
- ACCESSIBILITY: Not all images need alt text. Skip it for decorative ones or images that don’t convey meaning.
- LOCAL: UTM tracking for Google My Business listings. If you don’t do this, you won’t be able to differentiate this traffic in GA. (Why Google doesn’t do this themselves is beyond me)
![Google Crawl Stats Report: A Full Guide [For 2021]](https://seosly.com/wp-content/uploads/2020/12/google-crawl-stats-report.jpg)
