Measurement Mojo

Most recent stories in Measurement Mojo

• GA4| List of all the things that don’t work, including updates to the ones fixed

  

  Mark Alves

  GA4 Bug List - by Tag Manager Italia - Google Drive

  google.com

• GA4 | Set a cookie and some JS to label all link clicks

  

  Mark Alves

  

  Track And Categorize All Link Clicks On The Site With Google Analytics 4

  simoahava.com

  This is a guest post by Sebastian Pospischil, Evangelist Digital Analytics at TRKKN. All credit for the solution goes to him. The Summary section is …

• ANALYTICS | Ask these questions first

  

  Mark Alves

  

  GA4 Audit: 16 Questions to ensure correct account setup

  measureschool.com - Sofiia Bychkovska

  This is a guide on the GA4 Audit. Learn how to quickly check your Analytics setup and improve it if needed.

• ANALYTICS | Google keeps trying to automagically convert your account to GA4, even when you’ve done so. Here’s how to fix it.

  

  Mark Alves

  

  GA3: How to disable the automatic setting of a basic Google Analytics 4 property

  linkedin.com - Matteo Zambon

  As you probably know, Google Universal Analytics will not work after July 1, 2023. The best solution is to switch to GA4 before this happens. The best …

• ANALYTICS | GA3 vs GA4 reference

  

  Mark Alves

  [UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics - Analytics Help

  google.com

  As you set up Google Analytics 4, you may want to compare the reported results in your Google Analytics 4 property against those in your Universal …

• LOOKER STUDIO | Do not query the event tables directly from within Data Studio’s BigQuery connector using a custom query and date parameters.

  

  Mark Alves

  

  Avoid this costly mistake when connecting GA4 BigQuery to Data Studio

  analyticscanvas.com - James Standen

  Having made the BigQuery export available to all GA4 users, a lot of people will be using BigQuery for the first time. Many of them will be …