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Measurement Mojo
Better storytelling through better use of Google Analytics, Tag Manager, and Data Studio.
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UTMs | This builder has the new GA4 fields – and checks for a 200 status code aka ok. Also converts to lowercase, checks if a parameter is already present. GA4: Add color to Google Analytics 4 reports in the browser (not Data Studio) GA4 | Checklist for your Google Analytics 4 implantations. DATA STUDIO: Add data labels directly to your time series like Edward Tufte with this workaround. GTM: Pull in more queries here than you can in the Search Console interface GDS: Three templates technical SEO, keywords, and linkbuilding
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Measurement Mojo
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