Mark Alves: A Portfolio

By Mark Alves | Where I've been quoted and other examples of how I help organizations find their digital mojo

Best Practices for Using Instagram for Sales

Get to know <b>NFIB</b><p>NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.


ABM + PR – What you need to know now<p>ABM (account based marketing) is everywhere – in my social media feeds, conference sessions and more webinars …

15 tips for improving your photos and videos

<i>This article originally ran on PR Daily in February of 2017.</i><p>Communicators tend to think of themselves as wordsmiths, whether it's writing press …

6 small tweaks that will improve your dashboards

<i>Summary: A business dashboard helps organizations get a clear view of their business at a glance. However, some dashboards are more effective than</i> …

spark16" to receive half off the ticket price. We're excited to see you there, Mark!

13 ecommerce spring cleaning tips

Ah spring, a time of renewal. A time to take stock and get rid of the things that you no longer need or use and replace them with things that you now …

Digital Marketing Tips: Twitter, Instagram, Pinterest, Video - SEMdmv Meetup

Tips on using Twitter, Instagram, YouTube, Pinterest, Razoo, and reputation management for small business and associations. Presented by Mark Alves on November 12, 2013 at the #SEMdmv Meetup (SEM and SEO in DC, Maryland and Virginia)

SOCIAL | ANALYTICS I built this spreadsheet to analyze exported Twitter analytics using pivot tables to determine the characteristics of the best performing tweets.


9 Ways to Boost Your Father's Day Profits | Written by Mark Alves

CONTENT | I wrote this article to capitalize on search traffic for Father's Day marketing ideas. Organic traffic to this page continues to spike every June.

Facebook Seminar Recap | Writing Sample by Mark Alves

CONTENT | I wrote this recap of a live event that NFIB co-sponsored with Facebook. The article continues to get traffic in 2016 for “facebook seminar.”

8 Expenses You Can Stop Paying Today

Get to know <b>NFIB</b><p>NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.

#BBCTrending: How the Oscar selfie was 'ashtagged'

<b>An American churchgoer has doctored Ellen DeGeneres' popular Oscar selfie to spread the word about Ash Wednesday.</b><p>Mark Alves, a marketing manager from Virginia, in the US, added ash crosses to the Hollywood stars' foreheads and included the hashtag #ashtag. The ash symbol is part of a religious …

SOCIAL | my #ashtag meme sparked the hashtag to trend internationally on Ash Wednesday and landed an interview with the BBC.

50 Marketers On The Most Memorable Super Bowl Ads Ever

Some spots, like Coke’s Mean Joe Greene and Apple’s 1984, are enduring classics. Others, like Volkswagen’s The Force, Google’s Parisian Love and …