Mark Alves

Godfather of the #ashtag, finder of groups' digital mojo, tweeter @markalves, cheerer of the Pittsburgh Steelers ✦✦✦ Freelancer of SEO and Google Analytics audits

Flips

Inside Twitter’s ambitious plan to change the way we tweet
Recode - Kurt Wagner
Twitter wants to limit snark and get “healthy.” So far, it’s gone nowhere. There are few things the internet loves more than a vicious Twitter dunk. Whether it’s a celebrity ripping on President Donald
Discover Twitter users to follow
twiverse.com
@jroakes @MatthewJBrown @JohnMu @searchliaison The GSC report also includes every type of Google user agent, including Adsbot
AJ Kohn on Twitter
Helpful Support Numbers to Call on the Top U.S. Citation Sites
whitespark.ca - Austin Lund
The post Helpful Support Numbers to Call on the Top U.S. Citation Sites appeared first on Whitespark.
Metadata
Meta Tags — Preview, Edit and Generate
metatags.io
Meta tags are specific snippets of text and image content that provide a summary for a webpage. Often meta tag data shows up whenever someone shares …
Fire GTM Tag Upon Scroll Depth And Time Spent
simoahava.com
Over 5 years ago, I wrote an article titled Track Adjusted Bounce Rate In Universal Analytics. It basically explored a number of different methods to …
23 SEO & Search Takeaways from Google’s Gary Illyes by @MrDannyGoodwin
searchenginejournal.com - Danny Goodwin
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to …
Why Google Cache lies to you and what to do about it (if anything)
searchengineland.com - Maria Cieslak
You shouldn't panic if you see weirdness in the Google Cache. Still, it's worth investigating in case an odd display is a sign of a bigger problem.
SEO Quick wins: finding meta data optimisation opportunities with Data Studio
notprovided.eu - By admin
Many of my clients have great content teams working on optimizing websites. Sending them a spreadsheet of data with some fancy click through ratios …
How to Conduct a Content Audit for SEO
siegemedia.com - Jon Eric De La Cruz
Combing through the content on your site and removing some of it may seem shocking. But the benefits of pruning content can have a positive impact on …
Easier Search Console access for Analytics owners
blog.google - Erez Bixon
Verifying websites in Search Console can be useful for site owners, giving you access to information about how your site is performing in Google …
SparkScore from SparkToro | SparkToro
sparktoro.com
Three Big Problems With Most Measures of Influence Raw follower counts is a vanity metric. In our data, accounts with 10X the followers will often …
Reddit — one of the world's most popular websites — is trying to cash in through advertising
CNBC - Michelle Castillo
Reddit, the controversy-laden social media company, has become such a popular place for discussions on gaming, politics, pornography and celebrity …
Instagram announces IGTV, a standalone app for longer videos
The Verge - Casey Newton
Going after YouTube — with vertical video Instagram today announced IGTV, a standalone app for watching long-form vertical video that will also have a tab inside the flagship app. When you log in to IGTV,
Expanding In-Stream Video Ads to more advertisers globally
twitter.com
Twitter's In-Stream Video Ads connect brands to compelling, brand-safe video content, allowing marketers to capture consumers' attention when they …
Leveraging Machine-Readable Entity IDs for SEO
upbuild.io
Once upon a time, I had a boss who would often describe my ideas as “bleeding edge”. I never much liked the description, because — frankly — it …
Search Engines
New Ways to Approach Technical SEO: A Necessity, Not an Option by @andybetts1
searchenginejournal.com - Andy Betts
Here's why a different approach to SEO is required if we are to tap into the full potential of emerging consumer trends.The post New Ways to Approach …
Mobile SERP survival: Technical SEO checklist
searchengineland.com - Barry Adams
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and …
Media / attachment URL: what to do with them?
yoast.com - Joost de Valk
In our major Yoast SEO 7.0 update, there was a bug concerning attachment URLs. We quickly resolved the bug, but some people have suffered anyhow …
Twitter Will Limit What Third-Party Apps Can Do, Starting August 16th by @MattGSouthern
searchenginejournal.com - Matt Southern
Twitter is set to roll out policy changes on August 16th, limiting what third-party Twitter apps are capable of doing.The post Twitter Will Limit …
The Beginner's Guide To PPC Advertising
discosloth.com - Don't want to read online? Save as a PDF.
The Beginner’s Guide to PPC Advertising The Insider’s Complete Resource For Everything PPC Agencies Won’t Tell You Whether you're a small business …
Screaming Frog Alternatives - Credo
getcredo.com
If you’re doing SEO, then you probably know about Screaming Frog. Screaming Frog has long been the gold standard in website crawling for most …
Why & What alerts in SEO are becoming more important
martijnscheijbeler.com - Martijn Scheijbeler
Last updated on June 5th, 2018 at 04:18 pm We have all been there, haven’t we? Quotes like: “SH*T, my sitemaps are broken”, “I have no-indexed half my …
Why Nordstrom Is Betting on High-Touch Tech
Fortune - Phil Wahba
The Nordies had waited decades for this day, and they were taking a few final moments to savor it. On a damp morning in April, dozens of Nordstrom …
Introducing the Twitter Timeline Ads Pilot
twitter.com
3 min Product Embedded Timelines, now more powerful. A new revenue stream for publishers This first-of-its-kind Twitter ad program, currently in alpha, …
The Best & Shortest Marketing SEO Checklist Ever From Reddit
entrepreneurshandbook.co - Dave Schools
Dave SchoolsBlockedUnblockFollowFollowing May 15, 2018 “Hope this helps someone — I wrote this as a reply to a few people in /r/SEO and had good DM’s …
The ultimate guide to the meta robots tag
yoast.com - Jono Alderson
If you use meta robots tags on your pages, you can give search engines instructions on how you’d like them to crawl or index parts of your website. …
So long, StumbleUpon
TechCrunch - Brian Heater
All told, 16 years is a pretty good run in the social media world. After launching in 2002, website discovery platform StumbleUpon is shutting down on June 30. Over its existence, the service racked up
Just like Twitter, Gmail lets you '@' mention people
TNW - Abhimanyu Ghoshal
Gmail got a much-needed visual refresh and some clever new features recently, including Smart Compose and a snooze button for incoming messages. But did you know that the revamped interface also supports
Instagram now lets you mute your friends
The Verge - Jacob Kastrenakes
At long last, Instagram is adding the option to mute people from appearing in your feed. With an update rolling out “over the coming weeks,” you’ll be able to choose to remove someone’s posts, or both