GOOGLE SEARCH CONSOLE: Verify individual properties, not just easy way of DNS in one swoop, so you get access to these legacy tools.
Mark Alves
Godfather of the #ashtag, finder of groups' digital mojo, tweeter @markalves, cheerer of the Pittsburgh Steelers ✦✦✦ Freelancer of SEO and Google Analytics audits
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- Headlines and remarketing make a huge difference if your site meets at least a basic level of speediness.
- TOOLS: Google Trends but for Pinterest
- DASHBOARD: Put your Google Search Console data into Data Studio in this format to see your keyword performance at a glance. (I’d reverse the position axis in second chart so a higher position is “bett …
- NEWS: Nonprofits are at risk from venture capital group buying control of .org domain management. A group of concerned activists proposes an alternative.
- Shady link buying and PR disguised as independent journalism. Don’t try this with your brands.
- Trying to rank a local organization? Here’s what works.
- Read this thread for ways to look at SEO more broadly as a discipline.
- Excellent tool for exploring entities, the building blocks of defined topics In SEO.
- SEO isn’t magic dust you sprinkle on at the end.
- Keyword advice. Or is it topic advice? No, answer engine optimization.
- NY Times can use its own data and in many cases is dropping the Twitter and Facebook pixels, which I imagine improves loading times.
- Local SEO phone numbers to get your citations in order
- Visual meta tag editor
- The generous @SimoAhava strikes again. Cleverly measure engagement by combining scrolling to a certain % of the page AND spending a set # of seconds on the page. This rules out quick scrollers who the …
- Bullet point takeaways, although disregard the supposed agnosticism between subdomains vs directories. G can handle both, but more sites have reported success switching to directories.
- Detailed look at Google cache
- Prune under-performing pages for better SEO. Choose from various metric-driven content audit approaches depending on whether you have GA and Screaming Frog or not
- Finally! Need to add auto-registration for all four versions (http https www non-www)
- Twitter is slashing follower counts, but there’s a new, better measure that takes into account engagement. Rand Fishkin, formerly of Moz, just rolled out SparkScore from his new company. Caveats: You’ …
- Can Reddit avoid the fate of Digg when rolling out a new look, especially one with more ads?
- Watch out YouTube. And cable.
- More ads coming to your Twitter videos.
- Find out how to see your specific Google entity ID number.
- 1. Optimize your site for users. 2. Ensure content accessibility for all a) major search engines and b) social networks. 3. Create engaging content for the right audience across channels.
- More like paragraphs and headings rather than a formal checklist, but it’s a mobile world now so take a look.
