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Mark Alves
Godfather of the #ashtag, finder of groups' digital mojo, tweeter @markalves, cheerer of the Pittsburgh Steelers ✦✦✦ Freelancer of SEO and Google Analytics audits
Magazines
Followers
Flips
- LOCAL: UTM tracking for Google My Business listings. If you don’t do this, you won’t be able to differentiate this traffic in GA. (Why Google doesn’t do this themselves is beyond me)
- Client-friendly guide to H1, H2... tags
- Headlines and remarketing make a huge difference if your site meets at least a basic level of speediness.
- TOOLS: Google Trends but for Pinterest
- DASHBOARD: Put your Google Search Console data into Data Studio in this format to see your keyword performance at a glance. (I’d reverse the position axis in second chart so a higher position is “bett …
- NEWS: Nonprofits are at risk from venture capital group buying control of .org domain management. A group of concerned activists proposes an alternative.
- Shady link buying and PR disguised as independent journalism. Don’t try this with your brands.
- Trying to rank a local organization? Here’s what works.
- Excellent tool for exploring entities, the building blocks of defined topics In SEO.
- NY Times can use its own data and in many cases is dropping the Twitter and Facebook pixels, which I imagine improves loading times.
- Local SEO phone numbers to get your citations in order
- Visual meta tag editor
- The generous @SimoAhava strikes again. Cleverly measure engagement by combining scrolling to a certain % of the page AND spending a set # of seconds on the page. This rules out quick scrollers who the …
- Bullet point takeaways, although disregard the supposed agnosticism between subdomains vs directories. G can handle both, but more sites have reported success switching to directories.
- Detailed look at Google cache
- Prune under-performing pages for better SEO. Choose from various metric-driven content audit approaches depending on whether you have GA and Screaming Frog or not
- Finally! Need to add auto-registration for all four versions (http https www non-www)
- Twitter is slashing follower counts, but there’s a new, better measure that takes into account engagement. Rand Fishkin, formerly of Moz, just rolled out SparkScore from his new company. Caveats: You’ …
- Can Reddit avoid the fate of Digg when rolling out a new look, especially one with more ads?
