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Cover Story: Jean-Jacques Sempé’s Dancers

Jean-Jacques Sempé, the artist behind this week’s cover, “Dance Around a Piano,” has contributed many <i>New Yorker</i> covers celebrating the art of dance. Here is a selection:<p>Jean-Jacques Sempé, the artist behind this week’s cover, “Dance Around a Piano,” has contributed many <i>New Yorker</i> covers celebrating …

Spotify pledges to fix the music industry's royalty problems

Paying artists for streams isn't just Spotify's problem -- the whole industry is stuck with a royalty model that's better suited for physical sales than streaming. Spotify is the one that's pledging to fix that, though. In a recent blog post the company dives into the complexity of licensing …

What Is Customer Experience

Customer experience is one of those terms that mean different things to different people. Like “brand,” “marketing,” and “customer centricity,” the …

Customer Experience

Azalead Grabs $5 Million For Its Special Weapon For Sales Teams

French startup Azalead just raised $5 million (€4.5 million) from Idinvest, with existing investor Aurinvest also participating. The startup is building a platform for account-based marketing, a recent and interesting trend for marketing and sales teams.<p>Instead of targeting a mass of potential …

Startups

10 Pinterest tips from a user with 1.2 million followers

Journalist Robert Anthony, who has 1.2 million followers after less than a year on Pinterest, offers up some of the latest thinking on the platform.<p>Last time I discussed Pinterest in-depth was in March 2012, when I wrote "Six things I learned from six days on Pinterest."<p>I've since joked that I …

Cute

Social Media Management - Customer Experience

There’s no shortage of writing about the power of user-generated content (UGC). According to Nielsen, 84% of consumers trust...<p>2/23/18 | <b>5</b> Min …

6 Steps to Building User Personas and Why You Should Care

A fun and simple guide on building user personas from the team behind Inbound.org. We did it, now it's your turn!

Why Customer Experience is the Ultimate Marketing Tool

Image via BigStockPhoto.comAccording to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet …

Customer Experience

Marketers Need To Rethink the Customer Decision Journey

In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey. The article …

Apple TV Is The Latest Step In The Disintermediation Of Media

Chris Young Contributor<p>Chris Young is managing general partner at Revel Partners, a B2B software early-stage venture fund.<p>More posts by this contributor:<p>VR’s killer app: business services<p>The trend toward direct connections between video content creators and their audiences is well underway, but the …

Smart TV

TAG Heuer launching $1500 smartwatch today, claims “almost same features as an Apple Watch”

<b>Update</b>: The TAG Heuer Connected is now official. It goes on sale for $1500 very soon, has a 46mm case, connects with Android and iOS phones and will be available with a choice of 7 different color straps. Watch the promo video, see the official press renders and read up on the full official details …

Using the Crowd as an Innovation Partner

Photography: Michele Sereni<p>Artwork: Jacob Hashimoto, The Other Sun, 2012, acrylic, paper, thread, bamboo, Ronchini Gallery, London<p>To answer the most vexing innovation and research questions, crowds are becoming the partner of choice. Apple has turned to large numbers of users and developers …

Customer Experience: Beware The Data Trap

Data. It is being made out to be sexy – really sexy. Many folks even think that collecting mountains of data and stuffing it into CRM and/or …

'Don't let your age hold you back' says teen coder Jordan Casey

Jordan Casey has been dubbed "the youngest app developer in Europe" -- and he wants to encourage other young people to get involved in …

App Store

A Tiny Travel Fan To Help You Sleep

This portable sound machine is built like an instrument with a true, analog heart.<p>With its spinning body, it looks a bit like an old-school thermostat. In reality, it’s the Snooz, a portable white noise machine, powered by the sound of a real fan rather than a looping MP3 of static playing out of a …

Industrial Design

9 Things Freelancers Should Do To Get Higher Rates

If you have the right conversations now, you can raise your rates and keep your best clients, too.<p>If you’re one of the 53 million freelance workers in the U.S., no one’s going to decide to give you a raise. If you want to earn more, you’ll need to negotiate with your clients for a rate increase.<p>In …

Profit

Social business failure is a choice: a common language

<b>We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that</b> …

A Playbook for Improving Customer Journeys

It feels great to see and map the experiences that customers have; you suddenly have a handle on what’s really happening from their perspective. But …

Customer Experience