mariuszdrozdz

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2016 Will Be the Year of Customer Experience

This past month I consumed a slew of content about customer experience, which has led me to the conclusion that <b>2016 will be the year of customer</b> …

Cover Story: Jean-Jacques Sempé’s Dancers

Jean-Jacques Sempé, the artist behind this week’s cover, “Dance Around a Piano,” has contributed many <i>New Yorker</i> covers celebrating the art of dance. Here is a selection:

Spotify pledges to fix the music industry's royalty problems

It's not sure how, but it's working on it.<p>Paying artists for streams isn't just Spotify's problem -- the whole industry is stuck with a royalty model that's better suited for physical sales than streaming. Spotify is the one that's pledging to fix that, though. In a recent blog post the company …

How to Define Your Organization’s Values

Corporate leaders love to talk about values. They put them on web sites, frame them, place them prominently in boardrooms and proudly espouse them in …

Millennials Are the Most Trusting (Gullible?) When It Comes to Advertising

This analysis from <b>Nielsen i</b>s amusing.The global survey found that trust levels in advertising have remained consistent across earned, owned and paid …

What Is Customer Experience

Customer experience is one of those terms that mean different things to different people. Like “brand,” “marketing,” and “customer centricity,” the …

Encouraging Innovation-Driven Dialogue as a CEO

It’s surprising how often CEOs and their boards make decisions that defy the three most important inputs that drive strategy creation: 1/ Their own …

It's Still about the Experience

<i>“Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must</i> …

Azalead Grabs $5 Million For Its Special Weapon For Sales Teams

French startup Azalead just raised $5 million (€4.5 million) from Idinvest, with existing investor Aurinvest also participating. The startup is building a platform for account-based marketing, a recent and interesting trend for marketing and sales teams.<p>Instead of targeting a mass of potential …

10 Pinterest tips from a user with 1.2 million followers

Last time I discussed Pinterest in-depth was in March 2012, when I wrote "Six things I learned from six days on Pinterest."<p>I've since joked that I should have added, "...as the only man on Pinterest," considering how much of the platform is dominated by women.<p>It turns out there are men having …

Social Media Management - Customer Experience

Facilitating great customer experiences is a crucial priority for global brands (or it should be, at least). Today’s customers...<p>8/23/18 | <b>4</b> Min …

Social Media

6 Steps to Building User Personas and Why You Should Care

A fun and simple guide on building user personas from the team behind Inbound.org. We did it, now it's your turn!

Why Customer Experience is the Ultimate Marketing Tool

Image via BigStockPhoto.comAccording to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet …

Marketers Need To Rethink the Customer Decision Journey

In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey. The article …

Apple TV Is The Latest Step In The Disintermediation Of Media

Chris Young Contributor<p>Chris Young is managing general partner at Revel Partners, a B2B software early-stage venture fund.<p>More posts by this contributor:<p>VR’s killer app: business services<p>The trend toward direct connections between video content creators and their audiences is well underway, but the …

TAG Heuer launching $1500 smartwatch today, claims “almost same features as an Apple Watch”

<b>Update</b>: The TAG Heuer Connected is now official. It goes on sale for $1500 very soon, has a 46mm case, connects with Android and iOS phones and will be available with a choice of 7 different color straps. Watch the promo video, see the official press renders and read up on the full official details …

TAG Heuer

Using the Crowd as an Innovation Partner

Photography: Michele Sereni<p>Artwork: Jacob Hashimoto, The Other Sun, 2012, acrylic, paper, thread, bamboo, Ronchini Gallery, London<p>To answer the most vexing innovation and research questions, crowds are becoming the partner of choice. Apple has turned to large numbers of users and developers …

Customer Experience: Beware The Data Trap

Data. It is being made out to be sexy – really sexy. Many folks even think that collecting mountains of data and stuffing it into CRM and/or …

Customer Experience

'Don't let your age hold you back' says teen coder Jordan Casey

Jordan Casey has been dubbed "the youngest app developer in Europe" -- and he wants to encourage other young people to get involved in …

A Tiny Travel Fan To Help You Sleep

This portable sound machine is built like an instrument with a true, analog heart.<p>With its spinning body, it looks a bit like an old-school thermostat. In reality, it’s the Snooz, a portable white noise machine, powered by the sound of a real fan rather than a looping MP3 of static playing out of a …

9 Things Freelancers Should Do To Get Higher Rates

If you have the right conversations now, you can raise your rates and keep your best clients, too.<p>If you’re one of the 53 million freelance workers in the U.S., no one’s going to decide to give you a raise. If you want to earn more, you’ll need to negotiate with your clients for a rate increase.<p>In …

Social business failure is a choice: a common language

<b>We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that</b> …

Social Business

A Playbook for Improving Customer Journeys

It feels great to see and map the experiences that customers have; you suddenly have a handle on what’s really happening from their perspective. But …

Service Design, in brief

<b>By Sara Mesing,</b> <b>XPLANE</b> <b>Business Development Manager</b><p><b>What is Service Design anyway?</b><br>My favorite definition comes from Live Work, a creative agency in the …

Great Use Of Colors In Web Design

Research has it that a majority of all the product assessments made by customers are primarily based on color and of that percentage, most of the …