Mario Vassilev

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Barnacle SEO: Leveraging Other Sites' Rankings - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking barnacle SEO. Barnacle SEO is essentially a term coined …

An anti-pension billionaire shows the five rules of deceptive native advertising

The term "native advertising" may be new, but the principles of deception and camouflage that define it are not.<p>The Federal Trade Commission used to …

A Guide to Getting Everlasting Traffic with Keyword Research

<i>Denis Duvauchelle is CEO and co-founder of Twoodo, helping your team organize itself using simple #hashtags.</i><p>When you look at any of the thought leaders in marketing and copywriting, read any top keyword research guide (from Hubspot, Copyblogger, Moz) they will all tell you the same thing: You gotta …

How to Measure the ROI from Your Ongoing SEO Efforts

A conversion can be a completed sign up to your email newsletter, which is considered a goal completion in Google Analytics, that will lead to revenue in the future or a purchase directly from your website.<p>The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing …

Mobile Site Audit Checklist

Now that it's 2014, the question isn't "should I build a mobile site?" It's "how do I build a <i>good</i> mobile site?" Mobile sites are, at their core, just …

How to Use Reddit to Generate Leads

Have you thought about promoting your product or brand on reddit?<p>Do you know how to engage the reddit community?<p>In this article I’ll show you how …

Five SEO Steps to Take Before Redesigning Your Site

Why do people redesign their websites? Reasons are abundant, and here is a list of the most common ones.<p><b>Modern look:</b> You don't want you site to look …

Do Keywords Matter in Google's Hummingbird World?

Rolled out in late 2013, the Google search engine Hummingbird delivers answers instead of educated guesses. Powered by semantic search, results are …