UXploration

By Kazumichi Mario SAKATA | Explore the art of UX persuasion.

Capturing the Value of Design Thinking in Different Innovation Practices

Design Thinking

Starting a Design System

From Pitching a Strategy to Launching 1.0 and Beyond<p>Starting a design system to serve a product portfolio isn’t a typical project. Sure, the effort …

UX Design

Innovation is Broken by Janice Fraser

What is the point of innovation? Why do we focus so much time and effort on digital transformation, agile transformation, and innovation? Simply put …

Innovation

The minimum viable product design portfolio

Over the past few months, I’ve reviewed dozens of product design portfolios, so many that I’ve been thinking deeply about what a good product …

UX Design

Disney’s Choice

While the “look-at-the-silly-millenials” genre tends to be a bit tiresome, the Wall Street Journal came up with a novel angle earlier this month: the …

Televisions

You don’t need to know everything about UX

This is a story about anxiety.“You don’t need to know everything about UX”.I find myself saying this to other people quite often. You don’t need to …

UX Design

Content isn't king

People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and …

Televisions

6 Customer Journey Mapping Examples: How UX Pros Do It

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising …

Customer Experience

The Updated Problem Interview Script (and a new Canvas)

Before you can build the “right” solution for your customers, you have to understand the problem. In my first book, Running Lean, I outlined a …

Product Management

User-Centered Design Is Everyone’s Responsibility: A Launch Checklist

I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but …

UX Design

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

I’ve got a pet peeve to share with you.<p>If you’ve been following along with the growth of the <i>Lean Startup</i> and other experimental methods, you’ve …

What is Gamification?

Player-Centred Design: Moving Beyond User-Centred Design for Gamification<p>We’ve all come to think in terms of user-centred design over the years. It’s …

UX Design

Product Management from First Principles

I recently quoted the proverb <i>To learn is to read, to understand is to write, and to master is to teach</i>. It has since occurred to me, I have not been …

Product Management

To be a design-led company

In 2016, Automattic CEO, Matt Mullenweg announced that the company was to be design-led for the first time. Automattic’s new era would be recognized …

Design Thinking

Personas vs. Jobs-to-Be-Done

<b>Summary:</b> Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and …

Usability

Idea to product: the working model

A McKinsey report talks about how product excellence provides a key competitive advantage to companies that master their intricacies. However, …

Product Management

The Golden Age of UX is Over

Here’s how to stay relevant in the new, mature era of digital product designWhen I started AJ&Smart in 2011, UX Design was still so misunderstood …

UX Design

Are You Listening To Your Users?

Collecting feedback from users is one of the pillars of good product development. If your road map is not aligned with the business needs of the …

Usability

Four tenets of UX strategy

A stellar user experience (UX) strategy is a means to achieving disruption in the marketplace through mental model innovation. Because what’s the …

UX Design

Send me problems, not wireframes

During the past few years as a freelance product designer, I’ve noticed that everybody loves to create wireframes. It’s the one thing in the product …

UX Design

Product Roadmaps - an Essential Guide

What is a product roadmap?<p>A Product Roadmap is a device which allows product managers and product teams to communicate the direction, vision and …

Emotional Marketing: An Enormous Guide

Welcome to a huge resource on emotional marketing.<p>I’ve always wanted to write this guide — because emotion is a critical topic. But I kept …

Enter The Matrix – Lean Prioritisation

Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer …

Lean Startups

How we build our Product Roadmap at Asana

Before Asana I worked at Google and Microsoft, and I learned two very different ways of approaching company strategy.<p>Microsoft was very top-down: Our …

Management

There is No Design Metric

Designers have spent the last twenty years trying to justify their discipline to the very teams that hire them. Maybe it’s time to stop.<p>I got into …

Monitoring User Experience Through Product Usage Metrics

IntroductionUser experience (UX) teams have many types of data at their disposal to ascertain the quality of a digital product’s user experience. …

UX Design