Kazumichi Mario SAKATA

2,071 Flips | 1 Magazine | 5 Likes | 4 Following | 279 Followers | @mariosakata | Product Manager at Pivotal Labs

UX Expert Reviews

<b>Summary:</b> Expert reviews involve the analysis of a design by a UX expert with the goal of identifying usability problems and strengths.<br>What Is a …

How-to: Design for the Internet of Things

The internet of things requires a different, expanded kind of design. It’s all about paying attention to several principles (and thousands of …

Maximizing The Design Sprint

Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. …

The Art of the User Interview

Everything you need to know about conducting useful user interviews<p>Creating products based on your own needs is easy – if you’re building something …

UX Mapping Methods Compared: A Cheat Sheet

<b>Summary:</b> Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they …

The UX-ification of research

<b>The UX-ification of research</b> The word ‘thoughtful’ appeared many times in an excellent, recent profile of Google CEO Sundar Pichai. It’s not a word …

7 Steps to Creating a Solid UX Strategy

Everyone knows that the first step in any business venture is research on the path to creating a strategy. This strategy determines how you’ll …

The Typology of Design Sprints

In this talk from ProductTank San Francisco, Kai Haley (Lead of Design Relations and the Google Sprint Master Academy) and Burgan Shealy (UX Design …

Applying human-centered design to emerging technologies

VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really want?<p><i>By</i></i> …

Mixed Reality

User Stories: As a [UX Designer] I want to [embrace Agile] so that [I can make my projects user-centered]

Let’s examine a tool so simple yet so powerful that once you’ve learned about it, you will apply it in all your projects. It is a great design method …

We Can Do Better on Mobile: Designing for the Medium

<b>Summary:</b> Mobile designs need to do more than shrink a desktop experience to a smaller screen: they must create innovative, integrated and enhanced …

The Art of the User Interview

Everything you need to know about conducting useful user interviews<p>Creating products based on your own needs is easy — if you’re building something …

Great Product Cultures are Made of Stars

There are at least two universal cosmic forces affecting your product organization’s culture that directly govern the progress your teams and company …

Black Holes

Agile Is not Easy for UX: (How to) Deal with It

<b>Summary:</b> Agile and UX work well together when management values UX, UX practitioners show leadership, the process isn’t strict, and UX is embedded on …

Project Management

What is UX Writing?

<i>What it is, how it works, and how I got into it.</i><p>UX writing is my main craft, and I get a lot of questions about it. Here are a few answers to the …

Comparing and connecting design sprints to agile dev sprints

Over the last decade or so, the business world has learned to adopt product development terms like <i>agile</i>, <i>scrum</i>, <i>lean</i>, and <i>MVP</i>.A shift took place that …

“Product” is the wrong framing

Describing the object of UX design as a product often does it a disserviceImage:: lyzadangerDerivative work: …

The new business metrics your customers will love

I work with a small firm called >X that helps organizations define new market opportunities. We do this by deepening their understanding of the …

Starting a Design System

From Pitching a Strategy to Launching 1.0 and Beyond<p>Starting a design system to serve a product portfolio isn’t a typical project. Sure, the effort …

Innovation is Broken by Janice Fraser

What is the point of innovation? Why do we focus so much time and effort on digital transformation, agile transformation, and innovation? Simply put …

The minimum viable product design portfolio

Over the past few months, I’ve reviewed dozens of product design portfolios, so many that I’ve been thinking deeply about what a good product …

Disney’s Choice

While the “look-at-the-silly-millenials” genre tends to be a bit tiresome, the Wall Street Journal came up with a novel angle earlier this month: the …

Innovation

You don’t need to know everything about UX

This is a story about anxiety.“You don’t need to know everything about UX”.I find myself saying this to other people quite often. You don’t need to …

Content isn't king

People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and …

6 Customer Journey Mapping Examples: How UX Pros Do It

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising …