Mario Francesevic

65 Added | 1 Magazine | 63 Followers | @mariofr | Keep up with Mario Francesevic on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mario Francesevic”

Optimization and SharePoint Analytics Blog

AB testing and website optimisation have been around for many years and it is commonplace amongst large enterprises and many ecommerce focused …

Adweek

Adweek

Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and …

Adweek

A Marketer’s Guide to the 2013 Digital Content NewFronts

Last week, members of the 360i team attended several events as part of the second annual Digital Content NewFronts. The NewFronts represent the …

See Your Conversions In Real-Time

Over the past year, we’ve been making continued improvements to the Real-Time reports in Google Analytics. Significant updates include real...

Adweek

Easier planning, better reporting: New tools for display ads

Great ad campaigns have always required two things: knowing your audience, and using that knowledge to reach them in smart ways. Today w...

Google AdWords Support Launches Screen Sharing Functionality

AdWords users can now share their screens with AdWords support staff. Yesterday, AdWords Community manager, Zee announced the launch of Google …

Adweek

Jeff Bezos' Secret to High Conversion Rates by @TheGrok

If you do business, online or traditional business, I hope you took the time to read Amazon.com CEO Jeff Bezos’ 2013 shareholder letter.<p>In it he …

4 Ways To Take Your AdWords Scripts To The Next Level

Take AdWords account automation to the next level with advanced tips for making AdWords Scripts more powerful.

Bing Ads Updates: New Sitelink And Ad Position Reporting

Bing Ads rolled out some new reporting features in their March release. Here's a look at the two of the biggest changes. Ad Extensions Details Adding …

Year over Year March Temps & PPC Performance Trends | Blog | Merkle

No doubt weather impacts marketers. A colder or warmer than average season may help or hurt a business, depending on the industry. A warm winter …

So You Want A "Strategic" SEO Partner | Blog | Merkle

One thing we hear over and over again is that companies want a strategic SEO partner, but we rarely if ever hear what exactly that means. Usually …

Future of Digital Experience | Blog | Merkle

How To Optimize Contact Forms For Conversions [Infographic]

Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me your mothers …

AdWords

As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook

Just 3 percent of small business ad spend goes online right now, but that’s going to change, and Facebook wants to become these merchants’ channel of choice. There are already 2 billion connections between people and small businesses on Facebook, and their Pages get 645 million views and 13 million …

Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore]

Google dropped a few percentage points while Bing and Yahoo each gained a couple ... but the bigger statistic from comScore's monthly U.S. search …

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or …

Product Management

5 Key Insights From comScore's 2013 Europe Digital Future in Focus Report - multilingual search

Keeping track of trends in an ever evolving digital age and gathering reliable data to inform business decisions can be a time-consuming and often …

Fast and Free Weekly SEO Health Checklist

My Fifteen Minute Weekly SEO Health Check<p>By Reid Bandremer /<p>Google Analytics<br>• Search Engine Optimization<p>Every Monday, I run through a checklist for …

Using Tracking URLs With StumbleUpon Ads

As someone who recommends and uses StumbleUpon Ads on a regular basis, I wanted to share a quick tip for anyone out there wanting to utilize tracking …

The Keyword Discovery Process For Enterprise Sites

Keyword discovery for enterprise sites is similar to the process for smaller sites--but the difference in scale makes the process more complex.

4 days left for Google Shopping promotional credit

FEATURED<p>Looking for a summary of new AdWords features, big and small?<p>The AdWords Help Center has your one-stop shop!<b><br>Check it …

Matt Cutts on Page Ranking Over Time

Undoubtedly, when you’re checking your rankings, you’ll find some interesting things happening with your content. I personally believe the activity …

Bing Ads Responds to Google Enhanced Campaigns

I was hoping that Bing Ads would finally come out and say something about Google’s new Enhanced Campaigns but wasn’t counting on it given how long …