Marina Tokar

15 Flips | 7 Magazines | 16 Likes | 7 Following | @marinatokar | Keep up with Marina Tokar on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Marina Tokar”

How Adidas Is Learning To Be More Like Kanye

The new Adidas doesn’t care if it’s polarizing. It just doesn’t want to be neutral anymore.<p>Brash. Opinionated. Egotistical. Atonal. Polarizing. Irresistible. It’s how people describe Kanye West. It’s also how you’d describe American culture.<p>And Adidas, the German-run athletic wear company known for …

What would you pay to be happy?

The source of our happiness is closer than ever to being located, measured and commodified. Alex Renton meets the ‘psychoeconomists’ and asks, have they created a monster?<p>The happiest man in the world is a 67-year-old Buddhist monk called Matthieu Ricard. He starts his day sitting in a meadow in …

Happiness

These 10 Ideas In Retail Innovation Will Change The Way You Shop

At Springwise, we rely on a network of over 15,000 spotters worldwide to send in fascinating and innovative new business ideas for us to review and write up. Of the hundreds of spottings we receive each day, many of the most interesting and surprising come from the world of retail, and it’s here …

Free Publications

Trends

Website and mobile app help users manage their perks

2 May 2013<p>Several years back we covered Australian Perkler, a site dedicated to helping consumers manage the perks they receive from various loyalty …

Crowdsourced app serves as a guide to local cocktails

3 May 2013<p>We’ve already seen a crowdsourced guide to Spain’s bars and pubs with a focus on calling out those that serve fake drinks. Now taking a …

Magazine ad offers free wifi to readers

8 May 2013<p>Considering its value to consumers, offering free wifi is by now an established way to promote products, and we recently wrote about the …

Shopping cart-mounted tablet detects nearby items and offers recipes in real time

15 May 2013<p>Regular readers of Springwise may remember the Hellmann’s mayonnaise campaign in Brazil that printed recipes for those who purchased the …

At bars, app enables customers to tune into television audio and receive discounts

7 May 2013<p>Those who frequent sports bars will know that sometimes they aren’t the best place to catch a game – screens are either muted or if they do …

Tourist suggestions crowdsourced from social media trends in real time

8 May 2013<p>Netherlands-based WaarSchijntdeZonWel.nl has already provided a way for tourists to book last minute holidays based on the current weather. …

Online concert venue grants access to sold out shows

16 May 2013<p>Music lovers are now well versed in buying albums and singles off the web, whether through downloading or online stores. But what about …

trendwatching.com’s PRETAIL

PRETAIL: A mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Why? Because that's where current consumer demand for the most innovative, exciting and unique products and being served best than anywhere else, by an army of entrepreneurs and start-ups.<p>* …

Startups

What is myStorey?

It's a collection of stores<p>Curated with the things<br>that make up our experiences<p>We believe that by sharing our treasures, we share our hearts. myStorey …

Infographics

Search tool offers medical information personalized to each user

17 May 2013<p>The internet is increasingly home to reams of information that patients can use to self-diagnose before they contact a health …

Concept store enables customers to make and share their own digital 'look book'

Concept store enables customers to make and share their own digital ‘look book’<p>Concept store enables customers to make and share their own digital …